Comcast remains cagey on direct-to-consumer streaming product plans

Fellow media conglomerates AT&T and Disney are slowly revealing plans for their direct-to-consumer streaming products launching in 2019. But Comcast has yet to join the fray.Comcast CFO Mike Cavanagh spoke during a UBS investor conference and declined to provide much detail into any similar plans for Comcast.He said that Comcast still feels good about its traditional broadcast and cable networks business that has performed well enough on the strength of scripted programming and high-profile live events like the Super Bowl and World Cup.Cavanagh said that content licensing is a growth area on the streaming side for Comcast thanks to companies like Hulu, Netflix and YouTube TV. But he said that some shows will continue to work best on traditional platforms and some will work best on subscription and ad-supported streaming platforms.“When it comes to DTC we’re working on our plans there. We want to be where consumers are and we want to make sure that the content we create is best monetized for us,” Cavanagh said.He said that at some point Comcast/ NBCUniversal will launch some form of direct-to-consumer product. But Cavanagh clarified that Comcast won’t try to recreate what Netflix has done with its platform.

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