Comscore Signs Digital Audience Measurement Agreement with TheWrap

Comscore, a trusted partner for media planning, transacting, and evaluating, announced an agreement to provide Comscore's industry-leading digital audience measurement to TheWrap, the leading digital-first news organization covering the business of entertainment and media via digital, print, and live events. In addition, access to Comscore's Media Metrix Multi-Platform, which blends consumer desktop and mobile activity with advanced audience information to create targeted advertising opportunities, is included in the agreement.

Comscore Media Metrix Multi-Platform provides a complete picture of total audience behavior across desktops, smartphones, and tablets. By obtaining insights into audience size, demographic composition, engagement, and behavioral trends, users may assess the consumption habits of their digital audience and competitive group. In addition, media Metrix Multi-Platform provides comprehensive, person-level data on all kinds of digital content across all devices and screens, including metrics such as unique visitors, reach, and time spent.

About Comscore
Comscore is a reliable partner for media planning, transacting, and evaluating across platforms. Comscore's data footprint integrates digital, linear TV, over-the-top, and theatrical viewing information with advanced audience insights, allowing media buyers and sellers to quantify their multiscreen activity and make informed business decisions. Comscore is the industry's emerging third-party source for accurate and comprehensive cross-platform measurement. It is a proven leader in measuring digital and TV audiences and advertising at scale.

The Wrap News, Inc.
The Wrap News Inc. is a leading digital-first news company covering the entertainment and media sectors via the web, print, and live events. TheWrap.com was founded in 2009 by award-winning writer Sharon Waxman, Founder & CEO. Its independent voice, appetite for breaking news, and investigative stories make it a major destination for producers, directors, studio & network executives, agents, managers, and talent. WrapPRO, TheWrap's subscription service, provides detailed news and analysis for executives and industry insiders. In addition, Tentpole events at TheWrap serve to galvanize the industry and link us to a global audience of influential decision-makers and up-and-comers wanting to join them.