MEDIA AND BROADCASTING

CORRECTING and REPLACING MULTIMEDIA Unity Unveils New Era of Live Sports with Unity Metacast

Unity | October 06, 2021

Unity (NYSE: U), the world’s leading platform for creating and operating interactive, real-time 3D (RT3D) content, has unveiled Unity Metacast, an innovative new platform that will lead the real-time 3D (RT3D) evolution for professional sports. Unity Metacast is a RT3D sports platform for creating and delivering interactive content, direct to the consumer. UFC, the leading mixed martial arts organization, and one of the most popular sports brands in the world, will collaborate on research and development of potential applications for Unity Metacast within UFC content.

Unity Metacast uses volumetric technology, which encompasses the process of capturing, viewing, and interacting with the real-world, from moving people to static objects, in 3D. This content can then be viewed from any angle, in real time, giving audiences the ability to see every bead of sweat, blow, takedown and submission, as if they were going toe-to-toe on the famous Octagon canvas themselves.

“The future of experiencing sports is about freedom, choice & interactivity, and consumers are no longer satisfied with being fed linear 2D content,’I'm excited to launch a brand new division for Unity, and with Metacast we plan to lead the real-time evolution of sports. Having another global innovator in UFC exploring how to use this technology to enhance their content, will help usher in a new era of interactivity for fans all over the globe, forever changing how we watch and engage with the sports we love.”

-Peter Moore, Senior VP and General Manager, Sports & Live Entertainment

Unity and UFC, known for their respective innovation, are collaborating to explore the many possibilities Unity Metacast brings to the world of sports and live entertainment. Revolutionizing sports management, participation and consumption, Unity Metacast will power a truly interactive second screen experience for fans, enriched storytelling tools for broadcasters, and data analytics for teams, coaches and athletes along with the chance to create more meaningful and impressionable marketing campaigns.

“One of our brand maxims is ‘Be First’ and this collaboration with Unity is a great example of how we want to be first to use this technology to enhance the UFC experience for our fans,” said Lawrence Epstein, UFC Chief Operating Officer. “We look forward to exploring the opportunities with Peter and his team to determine the best ways to integrate real-time 3D within UFC content.”

Unity Metacast is part of Unity’s new Sports & Live Entertainment Division led by games industry veteran and former Liverpool Football Club CEO, Peter Moore. Peter has more than 30 years of experience in gaming, entertainment, and consumer products. This division’s mission is to redefine the way the world interacts with sports & live entertainment.

To find out more please visit https://unity.com/sports

About Unity
Unity (NYSE: U) is the world’s leading platform for creating and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life. Unity’s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. The company’s 1,800+ person research and development team keeps Unity at the forefront of development by working alongside partners to ensure optimized support for the latest releases and platforms. Apps developed by Unity creators were downloaded more than five billion times per month in 2020. For more information, please visit www.unity.com.

About UFC
UFC is the world’s premier mixed martial arts organization (MMA), with more than 625 million fans and 166 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while broadcasting to approximately 900M TV households across more than 175 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 75 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is owned by global entertainment, sports and content company Endeavor, and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat, Instagram and TikTok: @UFC.

Spotlight

In a world dominated by visuals, video reigns.Within the next year, they are expected to drive 80% of all online traffic, and brand managers that aren’t tapping into their potential are already behind. However, not all platforms present videos the same way, so it’s essential to customize them for the channels where they’ll be viewed.It’s important to have a clear strategy before uploading any video.


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APPLICATIONS

Bluetooth SIG Announces Auracast™ Broadcast Audio

Bluetooth SIG | June 09, 2022

The Bluetooth Special Interest Group (SIG), the trade association that oversees Bluetooth® technology, announced a new consumer brand for an upcoming audio broadcasting capability based on Bluetooth technology. This new capability, previously known as Audio Sharing, is now Auracast™ broadcast audio. Auracast™ broadcast audio enables an audio transmitter, such as a smartphone, laptop, television, or public address system to broadcast audio to an unlimited number of nearby Bluetooth audio receivers, including speakers, earbuds, or hearing devices. “The impact of Bluetooth audio has been massive. A simple, wireless audio connection between two Bluetooth devices has helped make our roads safer, our lives more productive, and our relationship with music, podcasts, video streaming, and all types of personal audio more convenient and joyful, The launch of Auracast™ broadcast audio will trigger another massive change in the wireless audio market. The ability to broadcast and share audio using Bluetooth technology will reshape personal audio and enable public venues and spaces to deliver audio experiences that will improve visitor satisfaction and increase accessibility.” -Mark Powell, CEO of the Bluetooth SIG. Bluetooth technology is extending its track record of innovation with the launch of Auracast™ broadcast audio,” said Peter Liu, System Architect, Pixel Ecosystem Products at Google. “We are proud to work with the Bluetooth SIG and are excited to see this capability provide consumers with new, imaginative ways to connect with each other and hear their world. Auracast™ broadcast audio will deliver life-changing audio experiences that will enhance the way we engage with others and the world around us. We will be able to: Share Our Audio: Auracast™ broadcast audio will let us invite others to share in our audio experience, helping bring us closer together. When using wireless earbuds to listen to a song or movie playing on a smartphone, tablet, or laptop, Auracast™ broadcast audio will allow family or friends to join in and listen using their own Auracast™ enabled Bluetooth earbuds or hearing device. The ability to pair your smartphone to your earbuds or headphones using Bluetooth technology has brought new levels of enjoyment and convenience to personal audio and is now a part of the fabric of our lives,” said Zeng Xuezhong, Senior Vice President and President of Smart Phone Department, Xiaomi Corporation. “The introduction of Auracast™ broadcast audio will enable us to move from personal wireless listening experiences to shared wireless listening experiences, unlocking the full potential of wireless audio and bringing even more value and delight to our customers. Unmute Our World: With Auracast™ broadcast audio, we will be able to fully enjoy televisions in public spaces, unmuting what was once silent and creating a more complete watching experience. Silent televisions in public venues like airports, gymnasiums, restaurants, and waiting rooms will be able to broadcast audio that any visitor with Auracast™ enabled Bluetooth earbuds or hearing aids will be able to hear. Hear Our Best: Auracast™ broadcast audio will allow us to hear our best in the places we go. When visiting a public venue such as a transit center, cinema, conference center, or house of worship, visitors will be able to receive audio broadcasts from the public address system directly into their Auracast™ enabled Bluetooth earbuds or hearing device. Travelers at an airport, for instance, will be able to receive essential flight announcements such as gate changes, boarding schedules, and other travel information directly to their personal audio device. When used in this manner, Auracast™ broadcast audio will function as the next-generation assistive listening system (ALS) technology. While current assistive listening systems, such as inductive loops, have been providing great benefit to people with hearing loss, they suffer from a number of challenges that have limited their deployment, including poor quality, high cost, and lack of privacy,” said Nick Hunn, CTO of WiFore. “Auracast™ broadcast audio is well positioned to become an advanced, new assistive listening system that will be significantly easier and lower cost to deploy while offering higher audio quality and greater privacy, improving audio accessibility and promoting better living through better hearing. “Hearing and understanding speech in various environments can be a daily struggle for people with any degree of hearing loss,” says Barbara Kelley, executive director of the Hearing Loss Association of America. “Audio quality innovations can benefit everyone, while also improving communication access to those with hearing loss. Having choices in technology to meet the varying needs of people with hearing loss is critical. The advent of technologies like Auracast™ broadcast audio has the potential to give people who wear hearing aids and cochlear implants an important new option for hearing access in their everyday lives.” Auracast™ broadcast audio is set to transform the way the world engages with wireless audio, enabling innovative new user experiences while delivering the next generation of assistive listening technology across a wide range of public venues,” says Andrew Zignani, Research Director at ABI Research. “ABI Research expects the wireless and assistive listening industries to rapidly embrace LE Audio and Auracast™ technology, enabling more and more people to share their audio experiences with others, tune in to public broadcasts, and provide people with hearing loss an easy to use, standardized, interoperable, and consistent assistive listening experience. Availability and More Information The Bluetooth specifications that define Auracast™ broadcast audio are part of the Bluetooth LE Audio specification suite and are expected to be released within the next few months. Audio product developers and venue operators can learn more about Auracast™ broadcast audio at www.bluetooth.com/auracast. For media kits, please visit: www.bluetooth.com/media/auracast. About the Bluetooth SIG Formed in 1998, the Bluetooth SIG is the not-for-profit trade association that oversees Bluetooth® technology. In support of more than 38,000 member companies, the Bluetooth SIG facilitates the collaboration of its members to create new and enhanced specifications that expand the technology, drives global interoperability via a world-class product qualification program, and grows the brand by increasing the awareness, understanding, and adoption of Bluetooth technology. About Bluetooth® Technology With 5 billion products shipping each year, Bluetooth technology is the global standard for simple, secure wireless connections. Since its formation in 1998, the Bluetooth community has continued to expand the capabilities of Bluetooth technology — powering innovation, creating new markets, and redefining communication worldwide. Today, Bluetooth is the wireless technology of choice for developers in many solution areas, including audio streaming, data transfer, location services, and large-scale device networks.

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INDUSTRY MARKET

Triton Digital Releases the New Zealand Podcast Ranker For May 2022

Triton Digital | June 16, 2022

Triton Digital®, the global technology and services leader to the digital audio and podcast industry, announced the release of the latest New Zealand Podcast Ranker. The Ranker provides insight into the Top 100 Podcasts as well as the Top Networks in New Zealand from 1 May through 31 May, 2022, as measured by Triton’s Podcast Metrics measurement service. The Top 100 Podcast Ranker and Top Network Ranker are ranked by monthly listeners, in accordance with the latest IAB Podcast Technical Measurement Guidelines. For this reporting period, the top three podcasts included Fletch, Vaughan & Hayley on ZM (NZME/iHeartRadio/ARN), The Mike Hosking Breakfast (NZME/iHeartRadio/ARN), and Casefile True Crime (Audioboom). New podcasts debuting on the ranker this month include Betrayal (NZME/iHeartRadio/ARN), Inside Dancing with the Stars (NZME/iHeartRadio/ARN), CounterClock (audiochuck), and Sympathy Pains (NZME/iHeartRadio/ARN). Over the last month, there has been a 21% increase in total downloads with May coming in at 8.1M. Participating networks in the New Zealand Ranker include Audioboom, Head gum, Kart Media, Listen (SC), Mediator Radio Limited, NZME/iHeartRadio/ARN, Stitcher Media, and Sports Entertainment Network (SEN). For podcast consumption insights, view our New Zealand Podcast Ranker website for an enhanced and robust experience. To participate in the ranker, view the full results of the Ranker, and sign up to receive future rankers via email, please visit: https://www.tritondigital.com/resources/podcast-reports. Triton Digital Podcast Metrics measurement service is certified by the IAB Tech Lab as complying with Version 2.1 of the IAB Podcast Measurement Technical Guidelines. It provides accurate and insightful data around how, when, and where podcast content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, podcast name, episode, title, and more. About Triton Digital Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, pod casters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Web cast Metrics®, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. For more information, visit www.TritonDigital.com.

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BUSINESS

Sony Interactive Entertainment To Acquire Haven Entertainment Studios Inc.

Sony Interactive Entertainment | March 22, 2022

Sony Interactive Entertainment LLC (“SIE”) announced that it has entered into an agreement to acquire Haven Entertainment Studios Inc. (“Haven Studios”), a Montreal-based development studio formed by acclaimed developer Jade Raymond, founder of Ubisoft Toronto and Motive Studios and one of the creative forces behind the blockbuster Assassin’s Creed franchise. Founded in March 2021 with an investment from SIE, Haven Studios is led by a premier team of game creators with over a decade of experience collaborating on some of the industry’s most popular games and franchises. Haven Studios is currently working on its first project, a new live service experience for PlayStation built upon a systemic and evolving world focused on delivering freedom, thrill, and playfulness. “Haven Studios is an emerging studio with an exceptional team of talent, and we’re delighted to welcome them into PlayStation as our first game development studio in Canada,” said Jim Ryan, President & CEO, Sony Interactive Entertainment. “The studio’s focus on creating an original AAA multiplayer game will not only flex the power of PlayStation 5 but will further expand upon the diverse catalog of gaming experiences that can only be found on PlayStation.” “We’ve had the privilege of working closely with the team at Haven Studios over the past year and have been extremely impressed with its growth and progress on its first project,” said Hermen Hulst, Head of PlayStation Studios. “Jade has built a world-class team with the creative and technical prowess necessary to deliver on such an ambitious project. We value the studio’s dedication to building a player-first, collaborative game environment that can last for generations and are thrilled to have them officially become a part of PlayStation Studios.” “Joining PlayStation Studios provides Haven with the creative freedom and unparalleled support to focus on building the highest quality games, We’re excited to have the opportunity to collaborate with and learn from all of the exceptional PlayStation Studios teams. We intend to fully embrace the incredible capabilities of the PS5 to create new worlds that inspire players and allow them to connect in new ways.” -Jade Raymond, CEO & Founder, Haven Studios With a team of over 60 employees and growing, Haven Studios will be the 18th studio to join the PlayStation Studios family. The day-to-day operations post–acquisition will continue to be run by the management team at Haven Studios in close collaboration with PlayStation Studios’ leadership team. Terms of this transaction including the acquisition cost are not disclosed due to contractual commitments. About Sony Interactive Entertainment Recognized as a global leader in interactive and digital entertainment, Sony Interactive Entertainment (SIE) is responsible for the PlayStation® brand and family of products and services. PlayStation has delivered innovation to the market since the launch of the original PlayStation in Japan in 1994. The PlayStation family of products and services include PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation™Store, PlayStation®Plus, PlayStation™Now, and acclaimed PlayStation software titles from PlayStation Studios. Headquartered in San Mateo, California, SIE is a wholly owned subsidiary of Sony Group Corporation and has global functions in California, London and Tokyo. About Haven Entertainment Studios, Inc. Haven Studios was founded by an experienced team of industry experts with a collective passion for creating exceptional games. Located in Montreal, one of the world’s premiere game development hubs, the studio is built around the core values of kindness, adaptability, and courage to make space for creative excellence. The team is composed of seasoned developers from across the industry who have worked on some of the most successful and beloved game franchises, including The Sims, Assassin’s Creed, Rainbow 6: Siege, Tomb Raider, and Star Wars Battlefront. With decades of experience delivering exceptional interactive experiences, the studio is creating a live service experience built upon a systemic and evolving world that will offer freedom, thrill, and playfulness to players for generations to come. About Jade Raymond Jade Raymond is the CEO and Founder of www.HavenStudios.com. Raymond has been passionate about games since her childhood in Montréal. She joined the industry as a programmer and has since focused on bringing innovation, new mechanics and gameplay to action-adventure and online multiplayer games. Over the last 25 years, she has shown her passion for all aspects of game development, playing key roles in programming, design, production, studio-head, and executive jobs. She is best known for helping create the Assassin’s Creed and Watch Dogs franchises, and for founding the Ubisoft Toronto studio, which developed blockbuster titles like Tom Clancy’s Splinter Cell: Blacklist under her direction. Most recently, Raymond served as VP for Google’s Stadia Games and Entertainment. Before joining Google, she was SVP and Group General Manager at Electronic Arts’ PopCap Vancouver and Motive Studios (Montréal), which she founded in 2015. Raymond was also responsible for the Star Wars console and PC software portfolio across EA.

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BUSINESS

Global Enters Mobile Gaming Arena With Strategic Investment and Exclusive Ad Sales Deal

Global | June 14, 2022

Global, the media & entertainment group, has announced (13 June 2022) that it has invested in Odeeo, a tech start-up that delivers non-intrusive audio ads in mobile gamesGlobal’s market-leading digital advertising platform DAX (Digital Ad Exchange) will become the company’s exclusive sales partner in the UK and in the U.S, expanding DAX’s existing podcast, digital audio, audio articles and programmatic outdoor offering for advertisers and creators. Odeeo serves mobile game developers and publishers, helping them to monetise and grow their gaming products. Its pioneering technology provides advertisers with access to 2.8 billion mobile gamers across the globe, promising ads that respect player experience and privacy whilst offering advertisers advanced targeting and a highly attentive audience. The company is based in Israel and was founded by Amit Monheit (CEO) and Elad Stern (COO) in 2021. “There’s huge potential to improve how brands advertise in games so Elad and I are delighted to be partnering with Global and DAX. Together, we can help brands explore new opportunities and reach target audiences" -Odeeo co-founder, Amit Monheit Mobile gaming is immensely popular and audio ads in this space are unique as they don’t interrupt the experience. By combining our expertise, we’ll be able to keep innovating and growing the in-game audio world. Stephen Miron, Group CEO at Global said: “We have been following the mobile gaming sector and particularly Odeeo’s growth for some time, and are pleased to announce both this strategic investment and Odeeo’s appointment of Global, through DAX, to be their exclusive sales partner in the UK and US. This reinforces our strategy of being the market leader for all forms of audio advertising, across live radio, podcasts, audio articles and now mobile gaming. We’re looking forward to partnering with Amit and Elad to help the gaming creator community make the most of audio advertising opportunities. Les Hollander, CEO DAX, North America, said: “Audio advertising in mobile gaming presents a unique opportunity to reach gamers with immersive, non-intrusive marketing. Partnering with Odeeo not only provides us with high quality games for our advertisers to utilise but also an opportunity for them to connect with highly engaged audiences. I’m thrilled that DAX is joining Odeeo on this new and exciting journey.” About Odeeo Odeeo is an audio ad platform. One that strikes a chord with the world’s estimated 2.8 billion mobile gamers and drums up new customers for brands. All while players enjoy their game without skipping a beat. It’s on a mission to create a better experience for players – running ads without interrupting the gameplay – connecting developers and brands through sound and building the most advanced audio platform on the market. Headquartered in Israel, the company was founded by Amit Monheit (CEO) and Elad Stern (Chief Operating Officer) in 2021 and helps to connect hundreds of studios and brands through audio. About Global Global is one of the world’s leading Media & Entertainment groups. Europe’s largest radio company, Global is home to respected, national market leading media brands broadcasting across the UK on DAB & FM and around the world on Global Player, including Capital, Heart, Classic FM, LBC, LBC News, Global’s Newsroom, Smooth, Radio X, Capital XTRA and Gold. Global Player allows listeners to enjoy all of Global’s radio brands, award-winning podcasts, and expertly curated playlists, in one place in app, on web and on smart speakers. Global is also one of the leading Outdoor companies in both the UK & Europe, with over 235,000 sites reaching 95% of the UK population. Global’s extensive and diverse outdoor portfolio encompasses Transport for London’s Underground network, almost all major UK airports including Gatwick, the UK’s largest portfolio of roadside posters and premium digital screens in prime locations, as well as the UK’s largest network of buses including all major cities. On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 25.7 million on the radio alone. Global created and operates DAX (Digital Ad Exchange), the market leader in digital audio advertising and a pioneering platform in programmatic outdoor advertising. The company headquarters is in London’s iconic Leicester Square. Ashley Tabor-King OBE is Founder & Executive President, Stephen Miron is Group CEO, Lord Allen is Chairman and James Rea is Director of Broadcasting & Content. Ashley Tabor-King created Global in 2007.

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Spotlight

In a world dominated by visuals, video reigns.Within the next year, they are expected to drive 80% of all online traffic, and brand managers that aren’t tapping into their potential are already behind. However, not all platforms present videos the same way, so it’s essential to customize them for the channels where they’ll be viewed.It’s important to have a clear strategy before uploading any video.

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