On January 17, 2023, D-BOX Technologies Inc., a global leader in haptic entertainment, announced that it acquired the licensing rights from Mercedes-Benz and Mercedes-AMG to develop and monetize a multipurpose motion platform aimed at consumers and car dealerships.
This agreement provides D-BOX with numerous product development opportunities by incorporating iconic brands such as Mercedes-Benz and Mercedes-AMG.
The first commercialized product is a modular motion platform, which will be available for purchase around February 2023. This innovative, plug-and-play, multipurpose, and low-profile product is compatible with virtually all sim racing chassis manufacturers. It can also be used with fitness devices, chairs, sofas, and other in-home and commercial entertainment devices. The platform also works with the D-BOX ecosystem, enabling users to enjoy a haptic experience for over 2,500 films and television series available in the D-BOX PLUS content catalog.
In addition to the movies, TV shows, and video games already in the D-BOX library, Mercedes-Benz aims to utilize its existing proprietary content and adapt it to the platform. Currently, this content encompasses popular motorsport events and vehicle presentations. In the future, this could include real-time content from road trips, eSports events, live events, and other Mercedes-Benz and Mercedes-AMG experiences.
Sébastien Mailhot, President and CEO of D-BOX, says, "Mercedes-Benz consistently delivers the best quality products with their luxury brand. We are very proud of this recognition by such an iconic brand and to bring our D-BOX haptic technology and immersive entertainment to their global ecosystem. Together, we can extend the Mercedes-Benz and Mercedes-AMG brands to multiple unique experiences at home (with movies and music, gaming and sim racing and health and fitness) and in the commercial sector (dealerships and flagship stores, fairs and exhibitions as well as theme parks and cinemas)."
He further adds, "D-BOX prides itself in being the first haptic system endorsed by the Fédération Internationale de l'Automobile (FIA), which is recognized by Mercedes-Benz. This new collaboration combines high-level entertainment standards with state-of-the-art technology for unique experiences."
(Source – GlobeNewswire)
About D-BOX Technologies
Founded in 1998, D-BOX reinvents and creates immersive, hyper-realistic entertainment experiences through motion. Its expertise has led to collaborations with some of the top global companies to deliver great stories in new and innovative ways. D-BOX ensures great immersion, whether it's movies, themed entertainment, virtual reality applications, video games, or professional simulation. The company is headquartered in Longueuil (Quebec), with offices located in Los Angeles (USA) and Beijing (China)