Dawn of a new entertainment era: the future is OTT

It’s no secret, the future of television and possibly the media and entertainment industry as a whole is OTT (or Over The Top), a way of distributing content to the consumer over the internet via streaming. Rather significantly at Super Bowl LII last weekend we were treated to two defining moments that presented both the good and the bad of what’s in store.Firstly, Netflix launched The Cloverfield Paradox with no advance warning using the Super Bowl as its singular marketing vehicle. This showed that in a world where surprises are few and far between when it comes to premium content that true innovation from a distribution stand point is coming from the streaming platforms.