Deeper Dive—The big difference between Netflix and Amazon Prime Video on Comcast

Comcast unveiled another big-deal streaming integration this week when it added the Amazon Prime Video app to its X1 platform. But Amazon’s presence on the X1 is quite different from SVOD rival Netflix’s.Comcast is integrating Amazon Prime Video on the X1 so Prime members can access the service from their Comcast cable boxes. But they’ll need to sign up for Prime Video elsewhere because Comcast won’t be selling or handling billing for Prime Video—at least not when it launches on the X1 later this year.Netflix got a much different deal from Comcast. Since Netflix launched on the X1 back in 2016, new Netflix customers have been able to sign up for Netflix directly on the X1 and have the service added to their Comcast bill. Earlier this year, Comcast and Netflix expanded their agreement so Comcast could offer Netflix as part of available Xfinity packages.