MEDIA AND BROADCASTING

DSP Concepts and THX Partner to Accelerate Development of Immersive Home Entertainment Experiences

DSP Concepts, THX | June 04, 2021

DSP Concepts and THX Partner to Accelerate Development of Immersive Home Entertainment Experiences
SANTA CLARA, Calif. DSP Concepts, the audio platform powering more than 50 million devices for many of the world's best consumer and automotive brands, and THX Ltd., the world-class audio and video certification and technology company, today announced a partnership to bring THX® Spatial Audio to the Audio Weaver platform. Developers can now deploy THX Spatial Audio through Audio Weaver's drag-and-drop graphical interface to build products that deliver pinpoint audio accuracy for a heightened, realistic, and immersive listening experience.
"In just the past couple of years, the importance of audio in entertainment, communication, and productivity has risen to new highs," said Chin Beckmann, CEO of DSP Concepts.  "With the Audio Weaver framework technology, DSP Concepts empowers automotive and consumer product makers to innovate with sound.  Audio Weaver provides a flexible, cross-platform design environment featuring best-in-class processing for speaker output and microphone input, including remarkable technology like THX Spatial Audio."
The Audio Weaver platform includes three THX Spatial Audio process blocks: two different variants of acoustic crosstalk cancellation and a stereo widener. Acoustic crosstalk occurs in a stereo speaker playback environment when energy from the left speaker enters the right ear of the listener and energy from the right speaker enters the left ear of the listener. THX Crosstalk Cancellation removes this unwanted energy to create an environment where sound energy from the left speaker arrives only at the left ear of the listener and sound energy from the right speaker arrives only at the right ear of the listener, i.e. a binaural listening environment. This provides a more detailed, nuanced listening experience, imitating how content sounds in a natural environment. THX Crosstalk Cancellation is designed to minimize coloration of sound outside of the 'sweet spot' and deliver maximal acoustic performance for every member of the audience.

About DSP Concepts
DSP Concepts is the audio platform powering over 50M of the world's best devices and is the leading supplier to top brands in automotive and consumer products, including Tesla, GoPro, and Porsche with a low-code / no-code solution to voice UI integration and introduced a new emerging standard for embedded audio processing. DSP Concepts is the only comprehensive, end-to-end solution that addresses the current challenges across industries working to innovate with audio and voice today, while working with semiconductor and intellectual property developers including NXP, Qualcomm, STMicroelectronics, and ARM to create more solutions tailored to a wider range of development challenges. Its headquarters are located in Santa Clara, California with additional offices in Boston, Stuttgart, Detroit, Tokyo, Taiwan, Korea, and France.

About THX
Founded by legendary filmmaker George Lucas in 1983, THX Ltd. and its partners provide premium entertainment experiences in the cinema, in the home and on the go. Over the past 35 years, THX has expanded its certification categories beyond studios and cinemas to consumer electronics, content, automotive systems, and live entertainment. Today, THX continues to redefine entertainment, providing exciting new technologies and assurance of experiences which provide consumers with superior audio and visual fidelity and ensure an artist's vision is truthfully delivered to audiences worldwide. THX Ltd. is owned by Razer and operates as a fully independent subsidiary.

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TECHNOLOGIES

AVIA records biggest turnout yet for the Asia Video Summit 2020

Asia Video Industry Association, Create Hong Kong | November 24, 2020

This year's summit was attended by over 1000 delegates globally and featured the industry's first hybrid event with live gatherings in both Hong Kong and Singapore. HONG KONG, Nov 24, 2020 - (ACN Newswire) - The Asia Video Industry Association (AVIA) held its annual state of the industry event, the Asia Video Summit (the Summit), which was supported by Create Hong Kong of the Government of the Hong Kong Special Administrative Region as the Lead Sponsor, on 10 to 12 November 2020 with resounding success as over 1000 delegates from the Asian video industry gathered for the Summit. With most sessions live and broadcast from the studio to a backdrop of Hong Kong or Singapore, the Summit was produced to a very high standard and caps what has been a successful series of virtual events and webinars for AVIA. AVIA was honoured to have Mr. Edward Yau, GBS, JP, Secretary for Commerce and Economic Development of the Government of the Hong Kong Special Administrative Region officiated at the Opening Session of the Summit by delivering a speech video-telephonically on the first day of the Summit. The Summit opened with a macro-economic update from S&P Global Ratings' Managing Director and Chief Economist, Shaun Roache, who remained upbeat about the economy and how the potential of an early vaccine for COVID-19 could bring recovery forward, with less permanent damage. The way people consume goods and services would also change fundamentally and would be the key thing to watch over the next 1 to 2 years. However, it would take time for economic activity to resurrect, "A dimmer switch rather than a flick of the switch", commented Shaun. This fundamental shift is also seen in consumer viewing habits, as the myriad of ways to access content and the development of technology has also revolutionized how consumers view TV and video today, shared Annette Kunst, Regional MD, Southeast Asia and New Zealand, Nielsen Media, during her session on The Fortunes of Free TV. As more broadcasters embrace change and adapt the models of streaming, the old adage of "Content is King" continues to ring true, as content is what drives people to platforms. With local content being the key connectors to audiences and driving viewership in SEA, collaboration too becomes key between content providers and producers. And in the pay TV world, this collaboration extends to streamers and partners as well. However, the tone of optimism remains across both free and pay TV, with our panel of industry leaders agreeing that both platforms still have a role to play despite an increasingly fragmented and diversified media landscape. While content remains king, the title for queen is much contested, as our various panelists had differing views. With Parminder Singh, Chief Commercial and Digital Officer, Mediacorp, distribution is the queen, while according to Ivy Wong, CEO of VS Media "the community is the Queen". Herexperience with local creators showed the importance of not only building content but also the community around it. This sentiment was also shared by Agnes Rozario, Director of Content, Astro, on her panel on Content Cravings. Agnes reiterated the need to produce content that is relevant and close to the hearts of their viewers through data mining and analytics, to inform decision making on the content piece and to put consumers first in order to engage them. Data is also the big focus in the world of Premium Advertising. Mitch Waters, SVP of South-East Asia, Australia and New Zealand, The Trade Desk, shared the need to showcase the true scale of consumption, and to have transparent access to data and information, which requires a lot of trust, collaboration and partnership from both the buy and sell sides, to get to programmatic faster. However, questions remain about Cross Media Measurement and if it will ever happen. Added Nick Burfitt, MD, Asia, Kantar Media, "Audience measurement is now a team sport", with the issues being both technical and commercial. Anthony Dobson, VP, Media Partners Asia & MD, AMPD Research, commented on his panel, "We have found the holy grail but the goblet is broken, all the innovation and technology is available, it's missing the will and investment to make it happen." Despite all the innovation, technology and data at hand though, Tom Keaveny, Chief Innovation & Information Officer, beIN Media Group, summed it up best at his closing panel, "It's not old media or new media... it needs to be all media. Great content... will always find its value and the ones who can curate it, treat it, market it and price it the best, will be the ultimate winners." AVIA would like to thank the Asia Video Summit 2020's Lead Sponsor Create Hong Kong of the Government of the Hong Kong Special Administrative Region for the Community Outreach Programme which provided free passes for local SMEs in the video industry and tertiary students of relevant programmes to participate in the Summit and workshops; Gold Sponsors Baker McKenzie, Brightcove, DOCOMO Digital, Google, Magnite, Nielsen, SpotX, TV5MONDE, Viaccess-Orca, WarnerMedia; Silver Sponsors Alibaba Cloud, AsiaSat, Bounty Media, Digital Ocean, InMobi, InvestHK, INVIDI, Kaltura, MEASAT, MediaKind, Nagra, Netflix, PubMatic, SES, Vuulr, Xandr. About the Asia Video Industry Association (AVIA) AVIA is the trade association for the video industry and ecosystem in Asia-Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. AVIA is the interlocutor for the industry with governments across the region, leads the fight against video piracy and provides insight into the video industry to support a vibrant industry ecosystem. About Create Hong Kong Create Hong Kong (CreateHK) is a dedicated agency set up by the Government of the Hong Kong Special Administrative Region in June 2009. It is under the Communications and Creative Industries Branch of the Commerce and Economic Development Bureau and dedicated to spearheading the development of creative industries in Hong Kong. Its strategic foci are nurturing talent and facilitating start-ups, exploring markets, and promoting Hong Kong as Asia's creative capital and fostering a creative atmosphere in the community. Website: www.createhk.gov.hk For media enquiries and additional background please contact: Charmaine Kwan Head of Marketing and Communications Email: charmaine@avia.org Website: www.avia.org LinkedIn: www.linkedin.com/company/asiavideoia Twitter: @AsiaVideoIA

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Kantar Reveals Project Moonshot, Launching Industry-Wide Advertising Effectiveness Measurement Platform

Anzu.io | July 28, 2020

Kantar, the world’s leading data, insights and consulting company, announces a major milestone in its roadmap to deliver the advertising industry’s most advanced independent platform for measuring advertising effectiveness. Project Moonshot is the first advertising industry initiative to establish direct data integrations with companies including Google, Pandora and fast-rising in-game ad platform Anzu, to assess the impact of advertising on brand and sales.

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Axis Football Signs New Deal With Anzu

Anzu.io | July 14, 2020

Anzu, a leading provider of in-game advertising, recently announced that it is expanding its cooperation with independent game developer Axis Games. After successfully integrating the ad platform solution into Axis Game’s mobile version of Axis Football League, the expansion will bring Anzu’s blended in-game ads to a growing set of Axis Football gaming titles on PC and console devices.

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Anzu.io and indie sports video game developer Unfinished Pixel seal new exclusive partnership

Anzu.io | July 28, 2020

Super Soccer Blast, the popular soccer game that musters up an average of 1.5 hours of playtime per gamer per day, will now add a whole new dimension to their super-fast and dynamic arcade-gameplay on PC and console: authentic brand advertisements powered by Anzu.io.

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Spotlight

Oculus Lipsync SDK delivers accurate real-time facial animation from audio. This technology is supported across multiple platforms and animates faces across many different languages. We will show you how easy it is to integrate Lipsync into your projects, share our future plans, and discuss recently released features.

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