E3 2020 cancellation: Game industry reacts to physical vs. digital marketing

The Entertainment Software Association announced today that the coronavirus forced it to cancel the Electronic Entertainment Expo, the big game trade that takes place (well, usually) every June in Los Angeles. More than 65,000 industry professionals and fans go to the event, which is in its 25th year. But the show had a lot of problems with major vendors pulling out, such as Sony, Electronic Arts, Blizzard, and others. We asked different leaders of the game industry for their reaction to this and the earlier cancellation of the Game Developers Conference. We wondered what this means for physical versus digital marketing of games, whether more events will be affected, and if digital events can accomplish the same tasks.