EDO Releases First-of-Its-Kind Engagement Tracker for Streaming Originals

EDO, the data, measurement, and analytics company, today announced the beta launch of its Entertainment EnGage (EEG) product, a solution that leverages EDO’s unique, census-level, syndicated measure of Search Engagement to provide real-time insights on the engagement levels and relative interest in streaming originals, whether TV shows or movies, and celebrities. This powerful, predictive behavioral signal gives streaming services and TV and movie studios unprecedented visibility into the strongest leading indicator of demand and provides the ability to gauge interest, understand trends, and assess talent on a continuous basis. EDO has already signed two of the largest streaming services to a confidential beta pilot program that began in early April of this year.