Esports group Fnatic teams up with blockchain firm WAX on digital collectibles

Esports organization Fnatic has branched out into game hardware, leveraging the fame of its esports athletes. And today, the London-based company is teaming up with the World Asset Exchange (WAX) to create digital collectibles using WAX’s blockchain technology.Blockchain is the transparent and secure decentralized ledger that has fueled the rise of cryptocurrency. And it can be used to create distinct digital collectibles that you can trace in a secure fashion through the blockchain ledger.To celebrate the partnership, WAX and Fnatic will be organizing hundreds of prizes and giveaways for fans before and during Fnatic’s “Legends in Action — Live” from Berlin this weekend including ‘legendary’ cut-and-sew custom Air Jordan shoes with unique Fnatic designs, merchandise autographed by the team’s pro players, pro gaming gear, and more.Fnatic has esports teams that play games such as  League of Legends, Counter-Strike, Dota 2, and Fortnite. Since being founded in 2004 by Sam Mathews, Fnatic teams have claimed multiple international championships, including the inaugural League of Legends World Championship, seven EU LCS Championships, and three separate CS:GO Majors.