Facebook and Universal integrate AR into Jurassic World: Fallen Kingdom movie discs

Facebook and Universal Pictures Home Entertainment have partnered to integrate an augmented reality experience into retail promotions for the movie disc launch of Jurassic World: Fallen Kingdom.The hit summer movie is coming out on DVD, Blu-ray, and 4K Ultra HD services soon, so the two companies are creating shareable dinosaurs in augmented reality for the in-store and in-home materials for the movie.The AR experiences featuring different dinosaurs from the film will debut on September 18, timed to the film’s North American home entertainment launch before rolling out around the world.The largest retail effort of its kind for both partners, this is also the first integrated AR experience across the Facebook family of apps — specifically Facebook and Messenger.“Just as Jurassic World: Fallen Kingdom expertly transports viewers into an immersive world of discovery and wonder, the new AR offerings in-store and in-home serve to effectively extend that excitement and innovation to our global home entertainment release,” said Hilary Hoffman, an executive vice president at Universal. “We are thrilled to have a world-class partner in Facebook to help power these engaging AR experiences and are sure they will captivate and delight Jurassic fans of all ages.”