Facebook buys tech firm Vidpresso to help push interactive video

Facebook has acquired tech firm Vidpresso amid its continued push to shift its users away from passive video experiences and toward more interactive content.Vidpresso launched in 2012 and counts KTXL, Univision, BuzzFeed, Turner Sports, Nasdaq, TED and NBC among its clients. According to TechCrunch, Facebook is buying Vidpresso’s seven-person team and its tech but not the actual company.In a blog post, Vidpresso said joining Facebook could help the company fully realize its vision for making live streaming video more interactive.“By joining Facebook we’ll be able to offer our tools to a much broader audience than just our A-list publishing partners. Eventually, it’ll allow us to put these tools in the hands of creators, so they can focus on their content, and have it look great, without spending lots of time or money to do so,” the company wrote.