Flutter Entertainment a solid bet for punting success

“Our staff really are passionate about what they do,” says Peter Jackson, chief executive of Flutter Entertainment, owner of bookies Paddy Power and Betfair.He’s walking through the Paddy Power trading floor in Flutter’s HQ in Clonskeagh, Dublin. In some ways it could be any modern office, rows of desks lined with PCs stand at right angles to the walls. But the screens show horse racing, football, golf, tennis, not what most employers want their workers watching at midday.Sport is meat and drink to Flutter. The traders, who set the odds on races and football matches and respond as punters’ money flows in, are also fans, lending credence to claims for their passion. There are plenty other fans out there who want to bet against them. Jackson estimates that the sports betting and gaming business is worth $450 billion (€398 billion) globally. The group’s name change, to Flutter Entertainment from Paddy Power Betfair, is meant to reflect its own international ambitions. It is a holding company for the Irish and British bookies and racing form specialist, Timeform, Fanduel in the US, Sportsbet in Australia and Adjarabet in Georgia. It also has a presence in other countries.