Global | June 14, 2022
Global, the media & entertainment group, has announced (13 June 2022) that it has invested in Odeeo, a tech start-up that delivers non-intrusive audio ads in mobile gamesGlobal’s market-leading digital advertising platform DAX (Digital Ad Exchange) will become the company’s exclusive sales partner in the UK and in the U.S, expanding DAX’s existing podcast, digital audio, audio articles and programmatic outdoor offering for advertisers and creators.
Odeeo serves mobile game developers and publishers, helping them to monetise and grow their gaming products. Its pioneering technology provides advertisers with access to 2.8 billion mobile gamers across the globe, promising ads that respect player experience and privacy whilst offering advertisers advanced targeting and a highly attentive audience.
The company is based in Israel and was founded by Amit Monheit (CEO) and Elad Stern (COO) in 2021.
“There’s huge potential to improve how brands advertise in games so Elad and I are delighted to be partnering with Global and DAX. Together, we can help brands explore new opportunities and reach target audiences"
-Odeeo co-founder, Amit Monheit
Mobile gaming is immensely popular and audio ads in this space are unique as they don’t interrupt the experience. By combining our expertise, we’ll be able to keep innovating and growing the in-game audio world.
Stephen Miron, Group CEO at Global said: “We have been following the mobile gaming sector and particularly Odeeo’s growth for some time, and are pleased to announce both this strategic investment and Odeeo’s appointment of Global, through DAX, to be their exclusive sales partner in the UK and US.
This reinforces our strategy of being the market leader for all forms of audio advertising, across live radio, podcasts, audio articles and now mobile gaming. We’re looking forward to partnering with Amit and Elad to help the gaming creator community make the most of audio advertising opportunities.
Les Hollander, CEO DAX, North America, said: “Audio advertising in mobile gaming presents a unique opportunity to reach gamers with immersive, non-intrusive marketing. Partnering with Odeeo not only provides us with high quality games for our advertisers to utilise but also an opportunity for them to connect with highly engaged audiences. I’m thrilled that DAX is joining Odeeo on this new and exciting journey.”
Odeeo is an audio ad platform. One that strikes a chord with the world’s estimated 2.8 billion mobile gamers and drums up new customers for brands. All while players enjoy their game without skipping a beat. It’s on a mission to create a better experience for players – running ads without interrupting the gameplay – connecting developers and brands through sound and building the most advanced audio platform on the market.
Headquartered in Israel, the company was founded by Amit Monheit (CEO) and Elad Stern (Chief Operating Officer) in 2021 and helps to connect hundreds of studios and brands through audio.
Global is one of the world’s leading Media & Entertainment groups.
Europe’s largest radio company, Global is home to respected, national market leading media brands broadcasting across the UK on DAB & FM and around the world on Global Player, including Capital, Heart, Classic FM, LBC, LBC News, Global’s Newsroom, Smooth, Radio X, Capital XTRA and Gold. Global Player allows listeners to enjoy all of Global’s radio brands, award-winning podcasts, and expertly curated playlists, in one place in app, on web and on smart speakers.
Global is also one of the leading Outdoor companies in both the UK & Europe, with over 235,000 sites reaching 95% of the UK population. Global’s extensive and diverse outdoor portfolio encompasses Transport for London’s Underground network, almost all major UK airports including Gatwick, the UK’s largest portfolio of roadside posters and premium digital screens in prime locations, as well as the UK’s largest network of buses including all major cities.
On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 25.7 million on the radio alone.
Global created and operates DAX (Digital Ad Exchange), the market leader in digital audio advertising and a pioneering platform in programmatic outdoor advertising.
The company headquarters is in London’s iconic Leicester Square. Ashley Tabor-King OBE is Founder & Executive President, Stephen Miron is Group CEO, Lord Allen is Chairman and James Rea is Director of Broadcasting & Content. Ashley Tabor-King created Global in 2007.
MEDIA AND BROADCASTING
Atmosphere | July 12, 2022
Atmosphere (www.atmosphere.tv), the worldwide leader in streaming TV entertainment for businesses, announced the launch of Atmosphere Entertainment, a new channel dedicated to the latest in entertainment news across the worlds of celebrities, movies, fashion and more.The channel is the third entry into the news space from Atmosphere after the launches of Atmosphere News in October 2021 and Atmosphere Sports in March 2022. Atmosphere Entertainment replicates the innovative text-based, audio-optional design of the two channels with a mix of the latest news, updates and up-to-the-minute coverage around significant entertainment events including the Oscars, the Grammys, the Met Gala, and more.
News and Sports have become major areas of growth for the company. Led by NBC News veteran Micah Grimes, the Atmosphere News team has quadrupled in staff size since summer 2021. Atmosphere Entertainment is the latest addition in the company’s efforts to build a premium alternative to pricey cable packages, with additional channels planned for later in the year.
Our informational, non-talking heads approach to news has struck a chord with venues, said Micah Grimes, Atmosphere’s VP of News & Sports. We’ve seen massive audience growth with Atmosphere News and Atmosphere Sports, with the latter quickly becoming the fastest-growing channel in the history of Atmosphere. We expect to see another positive response with Atmosphere Entertainment.
“Venues are increasingly finding that they do not need an expensive cable subscription to keep their customers engaged with their businesses,Whether it’s a nail salon, a spa, even a bar, Atmosphere Entertainment will help business owners both save money and create a stronger relationship with their customers than cable ever could."
-Leo Resig, Atmosphere's CEO and Co-Founder
Atmosphere is now available in over 30,000 venues worldwide. Optimized for viewing in public spaces, Atmosphere’s free ad-supported streaming platform features engaging content that encompasses viral video compilations, extreme sports, lifestyle, art, ambient nature, news and entertainment, reaching more than 35 million unique visitors per month. The company was also just named to this year’s Fast Company’s Most Innovative Companies list.
Atmosphere is the leading streaming TV platform for businesses, offering more than 60 original and partner TV channels. The platform, which was named on Fast Company’s 2022 Most Innovative Companies list, has been built from the ground up with proprietary content, technology and data to deliver unparalleled experiences for businesses and advertisers. For more information, visit www.atmosphere.tv.
VideoAmp | June 30, 2022
Measurement and optimization platform VideoAmp announced that it will be the latest solution for national TV and video currency to integrate with Mediaocean–the advertising industry’s leading platform for omnichannel advertising–to ensure buyers and sellers can seamlessly transact on VideoAmp data as currency at scale.The integration of VideoAmp data into Mediaocean platforms comes at a crucial inflection point for the industry as it seeks to leverage new types of currencies to transact upon. In doing so, VideoAmp–which has recently partnered with major media publishers as well as six of the largest holding companies for currency trials–will provide clients with the ability to execute currency transactions at scale within Mediaocean’s workflow automation platforms.
We have had a groundswell of positive feedback from clients about the results of our currency tests, but we’ve also heard the need for VideoAmp to be integrated into existing workflows across the industry, said Nick Chakalos, Chief Strategy Officer, VideoAmp. A key difference between measurement and currency is the integration into industry billing systems so transactions can happen at scale through automation, so we’re excited about the integration with Mediaocean because it does just that. It also continues our mission to redefine how media is valued, bought and sold, ultimately increasing the value of advertising for all facets of the media ecosystem.
“We are thrilled to integrate VideoAmp currency into Mediaocean’s platforms as a way to give our clients the necessary data that they need to help drive efficiencies in an increasingly complex cross-platform marketplace, Offering the industry expanded provider choice for measurement currencies will give our clients an ability to drive the most informed decisions and will help Mediaocean continue to create an environment that is both holistic and equitable.”
-Ramsey McGrory, Chief Development Officer, Mediaocean
Specifically, with the integration of VideoAmp data into Mediaocean’s Spectra and Prisma platforms–which provides the industry with a record for media transactions clients will now be able to:
Leverage VideoAmp currency into their existing workflows. By automating transactions at scale, the industry now has an efficient way to transact, alleviating a time-consuming and often burdensome billing and reconciliation process.
Seamlessly plan and measure against VideoAmp data in a manner that is interoperable and scalable across the industry. This will provide both buyers and sellers of media the freedom of choice to realistically operationalize a multi-currency ecosystem.
Operationalizing a multi-currency ecosystem through Mediaocean’s Spectra and Prisma platforms will provide clients and the industry as a whole with seamless interoperability through their current workflows as well as the freedom to decide on the cross-platform metrics they wish to transact and make guarantees on, allowing them to focus on reaching and capitalizing on an increasingly cross-screen consumer.
VideoAmp is a media measurement and optimization software company creating a more valuable and data driven ecosystem that redefines how media is valued, bought and sold. Our platform automates advertising workflows, deduplicates audiences across traditional TV, streaming video, digital media and walled gardens, and connects media exposures to an advertiser’s sales. By unlocking new value for the entire ecosystem, our platform allows the world’s largest advertisers, agencies and publishers to align on VideoAmp’s independent measurement as a new media currency to transact against We are transforming a 100-year-old industry by powering a more effective three-way value exchange that results in increasing the return on media investment for advertisers, increasing revenue for publishers and providing a better viewing experience for consumers. VideoAmp is headquartered in Los Angeles with offices across the United States. To learn more, visit videoamp.com.
Mediaocean is the mission-critical platform for omnichannel advertising. With more than $200 billion in annualized media spend managed through its software, Mediaocean connects brands, agencies, media, technology, and data. Using AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean powers campaigns from planning, buying, ad serving, and creative personalization to analysis, optimization, invoices, and payments. Mediaocean employs 1,700 staff across 30 global offices and supports over 100,000 people using its products. Visit mediaocean.com for more information.
OverActive Media | June 03, 2022
OverActive Media (TSXV: OAM) (OTCQB: OAMCF) (“OverActive” or the “Company”), a global sports, media and entertainment company for today’s generation of fans, and Bell, Canada’s largest communications company and a key strategic investor in OverActive Media, today announced the renewal and expansion of their partnership, first established in 2019, for an additional three years. The multi-year extension further connects Bell to esports fans and reinforces its engagement with the gaming community in Canada.
"Bell has been an avid supporter of OverActive, our teams and our fans since day one. For the past three years, we’ve delivered a premium gaming experience for our Toronto-based teams through Bell’s fibre Internet technology while building a wider fan base around professional esports in Canada, As presenting partner of Canada’s first-ever Call of Duty League tournament, Toronto Ultra Major III, Bell’s leading Internet technology will be on full display as we welcome fans to the Mattamy Athletic Centre from June 2-5 to witness some of the very best in esports and entertainment.”
-Tyler Keenan, Senior Vice-President, Partnerships and Revenue, OverActive Media
In addition to providing gamers with the fastest Internet technology, Bell is levelling up its esports investment alongside OverActive in the following ways:
Bell acting as presenting partner of OverActive’s largescale esports events including Toronto Ultra Major III this month and the Toronto Defiant Summer Showdown in September.
The Bell Fibe Zone, a top-tier professional esports practice facility within OverActive’s Toronto-based headquarters that is fully powered by Bell pure fibre Internet.
Producing branded content, including OverActive’s top-performing series “Bell presents The Blueprint,” which provides a behind-the-scenes look at Toronto Ultra as they experience the trials and tribulations of the Call of Duty League season.
Jersey and broadcast branding integration for both Toronto Ultra and Toronto Defiant.
“Our ongoing investment reinforces OAM’s leadership in Canada’s rapidly growing esports industry, With the return to live events, we’re thrilled to be able to see our partnership come to life in new ways, kicking off today at Major III.”
-David Kennedy, Vice-President, Brand and Sponsorship, Bell
Toronto Ultra Major III fans can get close to the action in the Bell Fan Zone, a premium seating section with early venue access, exclusive giveaways and more. The Bell Free Play Zone is a fan-focused activation that encourages fans and those new to esports to play the same game as the pros. As the “Best Gaming Internet Provider”1 among Canada’s major providers, Bell’s fibre-to-the-home technology provides the fast, seamless experience with low latency and download and upload speeds of up to 3 Gbps that gamers need to reach new levels. OverActive and Bell look forward to continuing to lead the way, providing superior technology and immersive experiences that the esports community can get behind and enjoy for years to come.
ABOUT OVERACTIVE MEDIA
OverActive Media (TSXV: OAM) (OTCQB: OAMCF) is headquartered in Toronto, Ontario, with operations in Madrid, Spain and Berlin, Germany. OverActive’s mandate is to build an integrated global company delivering sports, media and entertainment products for today’s generation of fans with a focus on esports, videogames, content creation and distribution, culture, and live and online events. OverActive owns team franchises in (i) the Overwatch League, operating as the Toronto Defiant, (ii) the Call of Duty League, operating as the Toronto Ultra, (iii) the League of Legends European Championship (“LEC”), operating as the MAD Lions, (iv) the Superliga, operating as the MAD Lions Madrid, and (v) VALORANT Regional League France: Revolution, operating as the MAD Lions. OverActive also operates both live and online events, operating as OAM Live and maintains an active social media presence with its fans and community members, operates fan clubs, and other fan-related activities that increase the reach of its brands.