Gamiotics founder and CEO, David Carpenter, discusses the necessity of a feedback loop in all facets of life, business, entertainment, and innovation, following the record-breaking success of Off-Broadway behemoth, The Twenty-Sided Tavern in NYC.
"Feedback loops influence our behavior in life and application in business, They are fairly simple to understand and whether you know it or not, the constant cycle of monitoring and improvement is taking place all the time. You produce something or create a process, measure information on what you produced and use that information to improve. It's a constant cycle that is best used when fully realized."
-Gamiotics founder and CEO, David Carpenter
Carpenter is referring not only to the feedback loop that is a foundational element of his newest production, powered by Gamiotics, in which the audience chooses the direction of the storyline and characters using their devices, but also to the use of feedback tools to evaluate the experience and ease of the technology after the show has ended. "How can we possibly improve if we aren't measuring the facts and anecdotal evidence on the implementation of our technology?" he asks.
He further says, the use of surveys is a distinctive tool that has become prevalent across most industries. With the scientific observation of cause, effect, and generated change, people have always desired their voices to be heard. We now have the capability and the instruments to conduct well-designed surveys to assess satisfaction, engagement, needs, and concerns.
Gamiotics has allowed us to deliver survey results the moment the event is over. We don't have to wait days for post event marketing emails that may get a 5% response rate. We can, in real time, ask and receive important information while it is fresh in the consumers' minds. We've also seen participation rates as high as 80%. It's a powerful new way to get the most accurate information as possible from your consumer,says Carpenter.
Carpenter also stated that the survey's aim made every question important, kept it short and clear, asked straightforward questions one at a time, avoided leading and biased questions, and spoke the respondent's language for the audiences of The Twenty-Sided Tavern. Besides, the findings will be used in the upcoming production in Philadelphia in April.
When we ask questions, we appreciate honesty above all. One question on the 10-question survey was 'Is there anything about the experience you would change?' We got 234 different answers that have each been part of our show development and consideration moving forward. That is what we call a successful feedback loop, he concluded.