Global Social Media Ad Spend Soars, Signaling Brand Confidence in Digital Channels, Reports Socialbakers
prnewswire | October 21, 2020
Socialbakers, the leading social media marketing platform, today released a comprehensive report on Social Media Trends for Q3 2020. The report reveals that despite a turbulent three quarters of COVID-related challenges in 2020, social media ad spend rose sharply in Q3 to pre-pandemic levels, led by increased investment in e-commerce ads. Other insights from the report include the regions and industries which are showing the strongest ad spend recovery, a significant global increase in cost-per-click (CPC) and a shift in audience attention to digital channels.