HBO Max Sets Digital Media Team Under Otter CEO Tony Goncalves

WarnerMedia’s streaming service HBO Max said Monday that it has solidified its executive structure ahead of the spring 2020 launch of its direct-to-consumer video offering. The team will be headed by Otter Media CEO Tony Goncalves, who has been leading the development of the service since Otter came under the purview of AT&T’s WarnerMedia earlier this year.Among the key execs is Andy Forssell who is EVP & General Manager, WarnerMedia Direct-to-Consumer. He had shifted to that role in May, replacing longtime Otter GM Brad Bentley. He reports to Goncalves, who in turn reports to WarnerMedia Entertainment chief Bob Greenblatt. “With Tony Goncalves, Andy Forssell and their experienced leadership teams, we are now well-positioned to deliver a best-in-class customer experience and go-to-market strategy that positions HBO Max for real success,” Greenblatt said Monday in a press release announcing the moves. “Combined with our stellar content teams, I’m thrilled with the level of expertise we have across this entire business.”