How AR and VR are driving return on investment in the Enterprise Reality Ecosystem

While consumer AR/VR is proving itself, enterprise AR/VR is already delivering strong return on investment for major corporations like Walmart, Lockheed Martin, and Verizon. But the market remains a series of connected point solutions, not a fully functioning ecosystem (yet). As major players like Microsoft build toward an end-to-end stack and win half-billion dollar contracts from the US military with HoloLens 2, we’re still in the earliest stages of what we call the “Enterprise Reality Ecosystem.” How is enterprise AR/VR driving ROI today, and what else does it need to scale across platforms? For the Enterprise Reality Ecosystem to thrive, it needs active users. Lots of them. Not hundreds of millions to billions like a consumer ecosystem, as even a wildly successful enterprise platform like Slack has just 8 million active users today. For our purposes, we’re talking about hundreds of thousands to millions of active enterprise AR/VR users.