How Netflix is changing the way we consume entertainment

Recently, at a gathering of friends, during a lull in the conversation, someone asked: “So, what have you been watching lately on Netflix?” And someone else laughed and said: “This is the question that has replaced ‘What have you been reading lately?’”Everyone present subscribed to Netflix and Amazon Prime. Everyone had one or two shows to recommend that they had watched in the last week or two, and the next evening, when my wife and I sat down for our daily entertainment fix, the conversation was: “What was that French serial X was talking about? About that serial killer?” “No, we’ve seen too many serial killers in the last few weeks. Let’s watch that new science-fiction show that Y was recommending.” The conversations would have been similar in the homes of several of my friends.I cannot remember the last time I turned on an Indian television channel for entertainment. It has been video streaming services or over-the-top (OTT) media for the last year-and-a-half, ever since Netflix launched in India.

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