PRODUCTS

HTC VIVE Pro 2 Full Kit Now Available

HTC | September 16, 2021

After the launch of the HTC VIVE Pro 2 headset earlier this year, delivering sharp, precise, and immersive VR, HTC VIVE announces today the availability of the VIVE Pro 2 Full Kit – which includes the headset, 2x Base Stations, and 2x VIVE controllers – retailing at $1,399 in the United States and $1,849 in Canada.

Pre-order for VIVE Pro 2 Full Kit, opens September 13 with an on-the-shelf date of mid-October.

VIVE Pro 2 sets a new benchmark for business and consumer VR, featuring a stunning 5K resolution display delivering 2.5K to each eye, coupled with an amazing 120Hz refresh rate as well as a fast-switching panel with real RGB sub-pixels, for crystal clear and super smooth animations.

As well as this, the field of view increases to 120 degrees thanks to VIVE Pro 2's bespoke dual stacked-lens design. These advances mean minimal motion blur and the 'screen door effect' is virtually eliminated making the VIVE Pro 2 feel more natural and realistic when inside VR.

From experienced VR enthusiasts to those just starting out, VIVE Pro 2 is the ideal headset for experiencing games like Half-Life: Alyx, placing you in amongst the action, or for fantasy adventure VR content like Jon Favreau and Wevr's Gnomes and Goblins. Whatever your VR need, the VIVE Pro 2 Full Kit is the complete VR package to ensure full VR immersion.

The VIVE Pro 2 Full Kit will be available to purchase online from HTC on Vive.com as well as other major retailers. .

About HTC VIVE
HTC VIVE is the premier virtual reality (VR) platform and ecosystem that creates true-to-life VR experiences for businesses and consumers. The VIVE ecosystem is built around premium VR hardware, software, and content. The VIVE business encompasses best-in-class XR hardware; VIVEPORT platform and app store; VIVE Enterprise Solutions for business customers; VIVE X, a $100M VR business accelerator; VIVE STUDIOS, an entertainment, gaming, and enterprise content studio; and VIVE ARTS for cultural initiatives.

Spotlight

There are many stars in the marketing industry. And while each channel plays an important role, it seems as if entertainment marketing is being awarded a bit of extra recognition. According to the “2015 Branded Entertainment Marketing Survey” by entertainment marketing company Hollywood Branded, 73% of agency professionals and 69% of brand marketers currently leverage entertainment marketing as part of their advertising strategy.


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BUSINESS

Connect Partnership Group Acquires Chicago-Based HARLON to Expand Sports, Music and Immersive Entertainment Offerings Nationwide

HARLON | June 24, 2022

Connect Partnership Group, a Dallas-based sports and entertainment agency, announced the strategic acquisition of HARLON, a full-service sponsorship sales agency that specializes in representing rights holders across sports, music, and entertainment. The acquisition will expand Connect’s growing portfolio of property sales clients, including the addition of immersive entertainment experiences to the company’s suite of offerings.The announcement comes on the heels of the XFL selecting Connect as its sponsorship sales agency to enhance and execute the League's corporate partnership strategy. As part of the acquisition, HARLON founder and industry veteran Scott Howard will join Connect as Executive Vice President of Property Sales out of the company’s Chicago office, bringing along HARLON’s exciting portfolio of immersive entertainment and music clients. For years I’ve admired the impressive work the Connect Partnership Group team has done, and I could not be more excited to step in and be a part of the company during an incredible period of growth,” Howard said. “I look forward to working alongside the Connect team and growing our business to provide the very best services for our clients. HARLON has been one of the Midwest’s most-respected emerging sales and marketing agencies, trusted by properties such as the Mempho Music Festival and Lighthouse Immersive, the powerhouse that created the Immersive Van Gogh Exhibit. To date, the attraction has sold more than 5 million tickets across 20 markets in North America in less than two years and is one of Ticketmaster’s best-selling exhibitions in history. Connect Adds Sales Veterans In addition to the acquisition, Connect announced the addition of three new members to the sales and consulting teams, all with extensive partnership sales and consulting experience with some of the country’s leading sports and real estate properties. Kristin Harwood joins Connect as Senior Director of Sales in Connect's Property Sales Division. Harwood spent more than five years managing partnership sales with the Seattle Mariners organization before assuming corporate partnership roles with the Dallas Stars, the XFL’s Dallas Renegades and Premier Partnerships. Joining Harwood as Senior Director of Sales in Connect’s Property Sales Division is Matt Castellan, who will be headquartered in New York and will focus on Connect’s representation of Hudson Yards’ sponsorship rights. Castellan most recently oversaw sponsorship sales for the Bryant Park Corporation and 34th Street Partnership in New York City, and has extensive marketing and sales experience from past roles with Stanton & Company, Citi Bike, the 2016 Chicago Olympic City Bid and the 2012 NYC Olympic City Bid. Price Johnson, who spent the last six years leading Topgolf’s Global Partnerships sales team, is joining Connect’s Consulting Division as a Special Projects Consultant to assist with its rapid national growth. Mr. Johnson brings over 25 years of combined sales, marketing and operational experience to Connect, including nearly 10 years in the software and communications industries, which aligns well with the Consulting Division’s growing roster of industry-leading technology companies. “The past year has been one of incredible momentum for Connect, our team and our clients, and by adding HARLON and a powerhouse of experienced sales members to our team will only accelerate our ongoing scaling efforts, help secure more key wins for clients, and further position Connect as a leader in the sports and entertainment industry,Connect is now bigger and more established than we ever have been, and we’re just getting started.” -Connect co-founder Danielle Shuff. Last Fall, Connect rebranded to reflect its rapid growth in areas beyond its formidable Partnership Sales and Strategy division, most notably its Consulting division, which has secured a unique niche in the industry by providing an outsourced business development team to companies that desire to sell their product or solution to large public venues. To support the continued growth - with Connect expecting year-over-year revenue to double as it readies more client announcements and client transactions in the second half of the year - the company is actively hiring sales professionals and account managers, with immediate openings in Los Angeles. Since it was founded in 2015, Connect has been trusted by some of the most prestigious companies in the world, including the Dallas Stars, LA Chargers, Chicago Cubs, XFL, Related Companies, Circuit of The Americas, VIRGIN FEST, IBM, Nokia, American Tower, and CommScope, amongst others. For more information about Connect Partnership Group or to contact directly, visit ConnectWins.com. About Connect Partnership Group Connect Partnership Group is a strategic sales and consultancy agency that specializes in representing and selling sponsorships, naming rights and other media assets in sports and entertainment, while also providing an outsourced business development team to companies that sell products and services to the industry. Based in Dallas, Tex., Connect capitalizes on a combined 120 years of sports business experience selling and activating sponsorships, operating events, consulting on behalf of Fortune 500 companies, and creating strategic and mutually beneficial partnership opportunities for properties and brands around the world.

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VIRTUALIZATION

Metaverse Platform Metarix Announces Diamond Partnership with Tenset

Metarix | May 21, 2022

Metarix, a project that aims to revolutionize the virtual world and provide an interesting and satisfying experience to a huge number of people announces its diamond partnership with one of the most trusted launchpad platforms Tenset.Metarix, a project that aims to revolutionize the virtual world and provide an interesting and satisfying experience to a huge number of people announces its diamond partnership with one of the most trusted launchpad platforms Tenset.The Metarix is a smart contract platform built on its own Layer 2 Blockchain experienced (but not limited to) in its Metaverse. The project is in its early stages of building, currently building its blockchain, followed by metaverse, DEX, NFT marketplace, SDK service, WEB3.0 platform, P2E game, and the other stage 1 production attractions and experiences. The tech industry and financial world are merging into one and it’s happening on the only platform that is sustainable throughout political affiliation, inflation, gender, race, creed, etc.- the blockchain. Throughout the countries of the world, everyone from everywhere is feeling the shakings of uncertainty and instability. Financially speaking, a lot of people are hedging against inflation and even their own local currency for something that is deflationary and has the potential to increase in value over time solely relying on supply and demand to determine market value. It is estimated that only 4% of the world’s population is using cryptocurrency at this moment. Years ago, game developers toyed with the ideas of an open-world concept game, where there was a freedom to roam and interact as the player saw fit. For the first time, there was a bit of freedom in gameplay that attracted millions to that niche of gaming. From RPGs, MMORPGs, GTA’s, etc., the hunger for freedom in the digital world had manifested to a point of creation. That passion for free gameplay, the desire to create beyond the limits of humanity, and the dream of financial freedom and economic stability had a baby- it is called The Metarix. The Metarix is a metaverse built on the foundation of its own Layer 2 Blockchain called the Metarix Chain. The currency of this token and metaverse is MTRX. Diamond Partnership with Tenset Metarix has managed to land a diamond partnership with tenset which is one of the most trusted launchpad platforms. They are launching a presale in partnership with Tenset and few of their products will be launched soon. Metarix is one of the best projects in recent times for being innovative in building a complete decentralized ecosystem for Gaming, NFT's and Metaverse. The Metarix offers a platform that allows other crypto programs, games, NFTs, and decentralized exchanges (DEXs) to run inside or outside its metaverse. But inside, you’ll see islands, properties for sale, houses, beaches, mountains, businesses, attractions, mini-games, concert halls, arcades, shops, NFT marketplace, banks, and software development kits that will be the game development center to help the average joe design his own iteration of the 90’s arcade game he was addicted to, or the teen creating his own viral NFT. Metarix has truly put the power to design and create wealth as the user chooses. Metarix has an NFT marketplace to support the games, music, and NFTs created with the SDKs, as well as a DEX to support the cryptos created via the new games and the games hosted in the Metarix Metaverse. This ecosystem is governed by the MTRX (Metarix Token), which is in Presale starting May 20th. Expect the token launch to happen after all presale events and IEOs. This is a project to keep an eye on. The road map is very ambitious, and the project has a proven development team that can get it done at a high level. Users can connect to the presale page and invest or watch the development unfold before their eyes. Metarix’s website is metarix.network. All inquiries can be made to support@metarix.network. About Metarix METARIX is a decentralized metaverse built on its own layer 2 solution blockchain. Filled with an ecosystem of P2E gaming, functional NFTs, web3 commerce, business endeavors, virtual real estate, concerts, live venues, content creation services & more. The governance METARIX token will be available via PRESALE starting 5/20/2022.

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PRODUCTS

Nikon Announces the NIKKOR Z 800mm f6.3 VR S Lens; Preorder More Info at B&H Photo

Nikon | April 07, 2022

B&H is excited to announce the Nikon NIKKOR Z 800mm f/6.3 VR S lens. This super-telephoto prime is Nikon’s longest lens for its Z-mount mirrorless system and features a unique design that includes a Phase Fresnel element to dramatically cut the overall weight and size. With such a long focal length, this lens is ideal for birding, wildlife, and sports subjects—instances where you need to get close to the action or isolate subjects from a distance. Compared to the previous Nikon 800mm f/5.6 lens, for F-mount SLR cameras, this updated Z-mount version has a revised optical design that includes a PF element to reduce the overall weight by 50% and the length by 16%, making for a super-tele prime that can feasibly be used handheld. Nikon NIKKOR Z 800mm f/6.3 VR S Lens https://www.bhphotovideo.com/c/product/1679311-REG/nikon_nikkor_z_800mm_f_6_3.html Z-Mount Lens/FX Format Aperture Range: f/6.3 to f/32 PF Element, 50% Weight Reduction SR and ED Elements Nano Crystal Coat Multi-Focus Stepping Motor AF System Vibration Reduction Image Stabilization Customizable Fn and Memory Set Buttons Weather-Sealed Design, Fluorine Coating Rotating Tripod Collar The PF element also contributes to a marked reduction of various abnormalities and is combined with extra-low dispersion (ED) and short-wave refractive (SR) elements to virtually eliminate chromatic aberrations and color fringing for high clarity and color accuracy. A Nano Crystal Coat further improves on contrast by helping to suppress flare and ghosting for improved color accuracy in bright and backlit conditions. As a lens intended to be used on fast-shooting flagship cameras, like the Nikon Z9, this 800mm incorporates an advanced multi-focus system that uses stepping motors for quick, quiet, and responsive autofocus performance. Also, contributing to the idea of handheld use of the lens, a robust 5 stop-effective Vibration Reduction system helps curb the effects of camera shake and is compatible with Synchro VR, for 5.5 stops of image stabilization, when used on select Z cameras. In terms of build quality, the lens has a weather-sealed design with rubber gaskets to prevent the ingress of dust and moisture. Fluorine coatings are also featured on the exposed elements to repel dust and markings and make the elements easier to clean. The handling is intuitive, akin to the Z 400mm f/2.8, with a variety of dials, Fn buttons, a focus limiter switch, and a memory set button for easily adjusting settings without needing to take your eye away from the viewfinder. The lens has a well-balanced design for stable panning when shooting atop a tripod or monopod using the rotating tripod mount and it is also compatible with the optional Z Teleconverters TC-1.4x and 2x to further extend the lens’s reach. Nikon NIKKOR Z 800mm f/6.3 VR S Lens: All the Reach, Half the Weight https://www.bhphotovideo.com/explora/videos/photography/balancing-long-reach-and-light-weight-announcing-the-nikon-z-800mm-f63-vr-s-lens Nikon Z 800mm F6.3 VR S Lens First Look https://youtu.be/wTofz19yrIg About B&H Photo Video As the world's largest source of photography, video, and audio equipment, as well as computers, drones, and home and portable entertainment, B&H is known worldwide for its attentive, knowledgeable sales force and excellent customer service, including fast, reliable shipping. B&H has been satisfying customers worldwide for over 45 years. Visitors to the website can access a variety of educational videos and enlightening articles. The B&H YouTube Channel has an unmatched wealth of educational content. Our entertaining and informative videos feature product overviews from our in-house specialists. You can view the B&H Event Space presentations from many of the world's foremost experts and interviews with some of technology's most dynamic personalities. Tap into this exciting resource by subscribing to the B&H YouTube Channel here. In addition to videos, the B&H Explora blog presents new product announcements, gear reviews, helpful guides, and tech news written by product experts and industry professionals, as well as our award-winning podcasts. When you’re in Manhattan, take a tour of the B&H Photo SuperStore, located at 420 Ninth Avenue. The techno-carousel spins all year round at the counters and kiosks at B&H. With hundreds of products on display, the B&H Photo SuperStore is the place to test-drive and compare all the latest gear.

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PRODUCTS

Targetspot Continues to Invest to Accelerate Audio Advertising into Gaming

Targetspot | December 16, 2021

Targetspot, a division of AudioValley (Paris:ALAVY) (Brussels:ALAVY), today announced their continued investment into the mobile gaming sector with the launch of a specialist division in 2022. This newly formed area will be dedicated to working with customers and partners from across the entire ecosystem, helping serve Targetspot’s acceleration into the fastest growing area of digital media - on track to surpass $120Bn in 2021 according to App Annie. “At Targetspot we focus on multidimensional audio advertising. The biggest audio advertisers are looking for ways to innovate and to reach new audiences and the feedback on the gaming environment has been overwhelmingly positive. They are excited to see how this category develops.” Targetspot CRO, Alex Ouhadi. Currently, the new division is unnamed but is expected to act as a subsidiary brand within Targetspot. It will be led by Adam Pattison, UK country director, who will gradually transition into the role in 2022. “We’ve been experimenting in mobile gaming since 2020,” says Pattison. “Since then, we’ve begun working with AudioMob and Odeeo and more recently the team at Aequus. Results from the past year have given us a solid foundation for accelerated growth in 2022. Our existing advertisers are used to a premium experience when working with our traditional publisher partners and our primary initial aim is to match and build upon that with gaming.” The new division will initially be focused on helping advertisers reach new audiences in the mobile gaming and broader In-App industries, but the longer-term vision is to explore opportunities across the entire gaming category and the metaverse, specifically VR worlds and immersive environments, partnering with product innovation specialists Kiln to develop and execute a future strategy for the business. Ben Williams, Founder of Kiln: “Targetspot are regarded as a pioneer across digital audio advertising, not afraid to push the boundaries and innovating in new areas. The next iteration of the internet is upon us, and there’s a huge opportunity for brands to experiment with audio in the formation of the metaverse”.

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Spotlight

There are many stars in the marketing industry. And while each channel plays an important role, it seems as if entertainment marketing is being awarded a bit of extra recognition. According to the “2015 Branded Entertainment Marketing Survey” by entertainment marketing company Hollywood Branded, 73% of agency professionals and 69% of brand marketers currently leverage entertainment marketing as part of their advertising strategy.

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