APPLICATIONS

Huobi Research Institute Releases Report on GameFi and its Impact on Traditional Gaming Models

Huobi Research Institute | December 29, 2021

Huobi_Research_Institute
Huobi Research Institute, the leading blockchain application research team, has published its latest research report:How New Institutional Economics Explains the Rise of GameFi. The report delves deep into the history of GameFi and explains how new features are revolutionizing traditional gaming models. Huobi Research Institute analysts use elements from new institutional economics theory to explain GameFi's recent success.

Since June of this year, numerous blockchain games incorporating NFTs, DeFi and other elements under the "Play to Earn" concept have generated much buzz in the market. This new type of blockchain game, also known as GameFi, integrates finance and commerce with games. Many credit GameFi's success with the "Play To Earn" model, in which players can earn money by progressing throughout a game. However, Huobi Research Institute analysts use new institutional economics theory to argue that the the key factor behind GameFi's success is how DeFi reduces transaction costs by enabling the free trading and monetization of in-game items and currencies.

This report from Huobi Research Institute analyzes GameFi through three aspects: gameplay, transaction costs, and property rights. For games, production levels and playability are the basis for success. Secondly, with special DeFi mechanisms, GameFi has enormously reduced transaction costs and improved user experience. Lastly, GameFi effectively secures private property rights by giving players the right to decide whether to sell certain resources or not, which improves user independence and stimulates market competition, reducing transaction costs.

This report uses the popular game Axie Infinity as an example to explain how GameFi games differ from traditional ones in different aspects, and uses a framework to assess the value of GameFi as a whole.

About Huobi Research Institute
Huobi Blockchain Application Research Institute (referred to as "Huobi Research Institute") was established in April 2016. Since March 2018, it has been committed to comprehensively expanding the research and exploration of various fields of blockchain. As the research object, the research goal is to accelerate the research and development of blockchain technology, promote the application of blockchain industry, and promote the ecological optimization of the blockchain industry. The main research content includes industry trends, technology paths, application innovations in the blockchain field, Model exploration, etc. Based on the principles of public welfare, rigor and innovation, Huobi Research Institute will carry out extensive and in-depth cooperation with governments, enterprises, universities and other institutions through various forms to build a research platform covering the complete industrial chain of the blockchain. Industry professionals provide a solid theoretical basis and trend judgments to promote the healthy and sustainable development of the entire blockchain industry.

Spotlight

Live video streaming means taking a digital video signal and transferring it live online to multiple players all over the world. Here we explain the process from camera to playback. Each step can be achieved using products from Wowza Media Systems.


Other News
TECHNOLOGIES,MEDIA AND BROADCASTING

FOX First Run Expands Partnership with Interactive Media Platform Partner ACTV8me to Amplify Fall Programming

FOX First Run | August 05, 2022

FOX First Run announced that it is broadening its partnership with media technology provider ACTV8me, to create a unified interactive experience across its all-star lineup "You Bet Your Life" and "Pictionary." The leading mobile ad-tech company will leverage its Sequential QR Code™ (SQR Code™) solution in all 180 new episodes of "You Bet Your Life" and 175 original episodes of "Pictionary," producing a measurable way for sponsors to connect with the audience, while surprising and delighting viewers in real-time at home. Across America's favorite game shows, ACTV8me will display its SQR Code™ to empower marketers to sequentially or randomly serve unique offers, messaging, and enhanced content in a brand-safe environment, all of which can be saved into the native wallet (Apple Pay or Google Pay). This proven solution allows sponsors to effectively measure lead generation and conversions. The SQR Code™ will also power an at-home segment, prompting viewers to play along with an audience question, to win sponsored grand prizes, delivering fun to the whole family. "After a successful collaboration on Season 1 of 'You Bet Your Life', we are proud of our partnership with ACTV8me in scaling across multiple series, as we continue to accelerate the reach of these syndicated shows by infusing interactive elements that improve our audience experience," -Stephen Brown, EVP of Programming and Development, FOX First Run. We are excited to serve more viewers, and optimize cross-screen experiences for premier sponsors and prizing partners," added David Schreff, CEO of ACTV8me. "As we further expand into 'Pictionary' with Jerry O'Connell, we are jointly ushering in a new way for consumers to engage with the iconic board game as it comes to life on the television screen. These FOX First Run's syndicated game shows provide a perfect match for us to inspire full family participation, and enhance the in-show sponsorships together,expressed Brian Shuster, Founder and Chief Innovation Officer of ACTV8me. "By displaying our SQR Code™ solution at pivotal moments, FOX First Run is designing opportunities for viewers to test their knowledge and be rewarded this fall. Tune in this September as "You Bet Your Life" and "Pictionary" premiere on weekdays and weeknights in 192 markets in 98% of the U.S. including FOX Owned & Operated Television stations and on station groups Sinclair, Nexstar, Scripps, Tegna, Meredith, Gray, and others. Check your local listings, or visit https://youbetyourlife.com / and Pictionaryontv.com About FOX FIRST RUN FOX First Run serves as the television syndication arm of FOX Broadcasting Company. FOX Television Stations owns and operates 29 full power broadcast television stations in the U.S. These include stations located in nine of the top ten largest designated market areas, or DMAs, and duopolies in 11 DMAs, including the three largest DMAs (New York, Los Angeles, and Chicago). Of these stations, 18 are affiliated with the FOX Network. In addition to distributing sports, entertainment and syndicated content, our television stations collectively produce nearly 1,000 hours of local news every week. These stations leverage viewer, distributor, and advertiser demand for the FOX Network's national content. About ACTV8me ( www.actv8me.com ) ACTV8me's patented and proprietary media technology enables measurable engagement and attribution across all distributed content. The platform powers an interactive and transactional overlay that linear and streaming media networks, retailers, sports and entertainment venues, digital out-of-home publishers, and brand advertisers leverage across content and ad campaigns, connecting marketing spend to measurable sales outcomes. ACTV8me partners provide consumers with new valuable offers, digital coupons, and unique content, based on their age, gender, location and media consumption behavior, enabling global brands to drive measurable ROI. As a leader in interactive media experiences, including the new breakthrough SQR™ Code (Sequential QR Code), ACTV8me also partners with major television production and content owners to create original content that utilizes the platform's functionality, to unlock new recurring revenue streams.

Read More

MEDIA AND BROADCASTING

Color Star Technology and Global Digital Club Forms Strategic Partnership with Metaverse Digital Economy as the Focus

Color Star Technology | September 07, 2022

Color Star Technology Co., Ltd. ( Nasdaq: CSCW) ("Color Star" or the "Company"), an entertainment technology company with a global network that focuses on the application of technology and artificial intelligence in the entertainment industry, has recently signed an official strategic partnership agreement with Global Digital Club ("GDC"). From now on, the focus of this partnership will be on the metaverse digital economy, and both parties will jointly develop a series of related digital businesses in [Color World_Metaverse]. "Color Star has always viewed smart intelligence as its technical core, and while we continue to develop the entertainment metaverse, we expect to further develop more industrial content, the digital economy and artificial intelligence since they will certainly be profitable developments for the company. The partnership with GDC will not only allow us to progress further with our digital economy, but also allow Color Star to attract more partners, which is a very good thing. Next, we will partner with more corporate organizations, which suggests that the future developments of Color Star will be more diversified and comprehensive, bringing our partners and investors more guaranteed revenue." -CEO of Color Star, Farhan Qadir Global Digital Club is a world-renowned professional digital investment club, with members including global elites and top executives from leading companies around the world. Every year, the GDC holds major industry summits and organizes regular invite-only member meetings to more accurately and effectively enhance the globalization of the digital economy, providing the most accurate and representative outlook analysis for the industry, and to help corporate members establish effective cooperation with each other. As an authority in the digital economy industry, Color Star and GDC will utilize their respective advantages and resources to actively cooperate on the metaverse platform [Color World_Metaverse], connecting relevant NFTs, metaverses and other relevant content together.

Read More

MEDIA AND BROADCASTING

Atmosphere Launches Atmosphere Entertainment

Atmosphere | July 12, 2022

Atmosphere (www.atmosphere.tv), the worldwide leader in streaming TV entertainment for businesses, announced the launch of Atmosphere Entertainment, a new channel dedicated to the latest in entertainment news across the worlds of celebrities, movies, fashion and more.The channel is the third entry into the news space from Atmosphere after the launches of Atmosphere News in October 2021 and Atmosphere Sports in March 2022. Atmosphere Entertainment replicates the innovative text-based, audio-optional design of the two channels with a mix of the latest news, updates and up-to-the-minute coverage around significant entertainment events including the Oscars, the Grammys, the Met Gala, and more. News and Sports have become major areas of growth for the company. Led by NBC News veteran Micah Grimes, the Atmosphere News team has quadrupled in staff size since summer 2021. Atmosphere Entertainment is the latest addition in the company’s efforts to build a premium alternative to pricey cable packages, with additional channels planned for later in the year. Our informational, non-talking heads approach to news has struck a chord with venues, said Micah Grimes, Atmosphere’s VP of News & Sports. We’ve seen massive audience growth with Atmosphere News and Atmosphere Sports, with the latter quickly becoming the fastest-growing channel in the history of Atmosphere. We expect to see another positive response with Atmosphere Entertainment. “Venues are increasingly finding that they do not need an expensive cable subscription to keep their customers engaged with their businesses,Whether it’s a nail salon, a spa, even a bar, Atmosphere Entertainment will help business owners both save money and create a stronger relationship with their customers than cable ever could." -Leo Resig, Atmosphere's CEO and Co-Founder Atmosphere is now available in over 30,000 venues worldwide. Optimized for viewing in public spaces, Atmosphere’s free ad-supported streaming platform features engaging content that encompasses viral video compilations, extreme sports, lifestyle, art, ambient nature, news and entertainment, reaching more than 35 million unique visitors per month. The company was also just named to this year’s Fast Company’s Most Innovative Companies list. About Atmosphere Atmosphere is the leading streaming TV platform for businesses, offering more than 60 original and partner TV channels. The platform, which was named on Fast Company’s 2022 Most Innovative Companies list, has been built from the ground up with proprietary content, technology and data to deliver unparalleled experiences for businesses and advertisers. For more information, visit www.atmosphere.tv.

Read More

BUSINESS

Pacaso Forms Partnership with Leading Luxury Sports and Entertainment Brokerage, Aston Rose

Pacaso | August 02, 2022

Pacaso, the leading technology-enabled real estate marketplace that helps people buy and co-own a luxury second home, announces its partnership with Aston Rose Sports + Entertainment, the first ultra-luxury national real estate firm devoted to finding homes for professional athletes, entertainers and high-net worth individuals, and Co-Founder Rod Watson. The partnership introduces co-ownership, the most sustainable and modern way to buy and own a second home, to Aston Rose's influential network of athletes and entertainment professionals in 40 global luxury second home destinations in which Pacaso currently operates. Aston Rose is a sports and entertainment based luxury real estate firm co-founded by former professional athletes Rod Watson, Lisa Leslie, Tomi Rose and Rob Hite. Rod Watson has helped some of the world's most notable sports and entertainment professionals find luxury real estate worldwide including De'Aaron Fox, Zach Randolph, Melo Ball and Money Bag Yo. Watson is the latest member to join the Pacaso Agent Collective (PAC), a curated group of industry leaders and culture shifters committed to the belief that co-ownership is the future of second home real estate. "Pacaso's innovative co-ownership model is perfect for Aston Rose clients with busy lifestyles and for those seeking simplicity. We handle not only details like maintenance and property management but also provide the luxury of flexibility, as our technology allows owners the ability to easily and equitably schedule time at their home, visit when works for them, and not worry about it when they're not there," -Vice President of Industry Relations Marnie Blanco. Pacaso partners closely with all interested real estate agents and brokerages to help clients buy, sell, and own a second home. Real estate agents representing buyers who purchase a share of a Pacaso earn a 3% referral commission, along with the opportunity to earn equity rewards. PAC members have the opportunity to earn additional equity rewards. Pacaso manages the entire process, from scheduling a home tour and answering client questions, to managing inspections, escrow, title, and reporting. "Our brokerage was created with the goal of reinventing the luxury real estate industry and Pacaso is doing that to the second home market. Pacaso is changing the game when it comes to second home ownership by eliminating many costs and hassles that come with owning and managing a whole second home. Our clients in the sports and entertainment industries have demanding schedules with limited time off, but when off-season hits they want to spend it relaxing, recharging and with their families. Pacaso allows them to do just that and we're excited to advise them on the innovative co-ownership model that is likely to be a better investment and option for their vibrant and busy lifestyles." -Rod Watson, co-founder and advisor at Aston Rose. The real estate industry is embracing co-ownership as Real Estate Standards Organization and its members defined co-ownership as a property type. Pacaso was recently named a finalist in the Most Innovative Company Category in the annual Inman Innovator Award and the Inman Golden I Award in the category of Best Luxury Standout. Real estate agents who are interested in learning more about the co-ownership category and how they can work with Pacaso can visit pacaso.com/agents. About Pacaso Pacaso® is a technology-enabled marketplace that modernizes real estate co-ownership to make owning a second home possible and enjoyable for more people. Pacaso curates luxury listings with premium amenities and high-end contemporary interior design, offers ⅛ to ½ ownership with integrated financing, and, after purchase, professionally manages the home and supports seamless resale. Co-founded by Austin Allison and Spencer Rascoff in 2020, Pacaso operates in top second home destinations around the world. Pacaso has been certified as a Great Place to Work and is recognized as one of Glassdoor's 2022 Best Places to Work. For more information about Pacaso and to view luxury second home listings, visit www.pacaso.com or download the Pacaso app for Android or iPhone. You can also follow Pacaso on social media @PacasoHomes on Twitter, Instagram, Facebook and YouTube or @Pacaso_Homes on TikTok.

Read More

Spotlight

Live video streaming means taking a digital video signal and transferring it live online to multiple players all over the world. Here we explain the process from camera to playback. Each step can be achieved using products from Wowza Media Systems.

Resources