IMAX, DTS launch certification and licensing program for home entertainment
FierceVideo | September 04, 2018
IMAX and audio company DTS are partnering to launch IMAX Enhanced, a new certification and licensing program for consumer electronics products and content.The program will deal in IMAX digitally remastered 4K HDR content and DTS audio technologies for home entertainment. IMAX said its proprietary postproduction process to digitally remaster content can produce more vibrant colors, greater contrast and sharper clarity. The program will also use a special variant of the DTS:X codec technology for an improved home audio sound experience.The companies are designing an IMAX Mode for enhanced devices that will optimize to play digitally remastered content.