iClick Interactive Asia Group Limited | June 28, 2022
iClick Interactive Asia Group Limited ("iClick" or the "Company") (NASDAQ: ICLK), a leading enterprise and marketing cloud platform in China that empowers worldwide brands with full-stack consumer lifecycle solutions, announced the launch of Arohar, its proprietary live streaming enhancement mobile application that integrates AI, AR and interactive 3D avatars to bring a brand new metaverse-based live streaming experience to users. iClick's flagship product, Arohar, for KOL promotion in overseas markets represents a new SaaS paradigm for live streaming.
According to the global consulting firm PricewaterhouseCoopers ("PwC"), the metaverse-related market is estimated to reach USD467.4 billion by 2025. Featuring immersive virtual backgrounds and effects, and the ability to create real-time facial animation avatars through AR technology, Arohar's all-in-one livestreaming solution marks iClick's first step into the metaverse market. Arohar currently enables users to access Meta and other overseas metaverse platforms, and future upgrades will help accelerate the development of the metaverse ecosystem and promote the transformation of the live streaming industry.
Arohar brings exciting new features to livestreaming including 3D avatars with AR facial micro-expression tracking and real-time facial animation and immersive virtual backgrounds through the AI image processing technology. Arohar is able to instantly detect the physical features of the live streamer and generate a clear virtual likeness and background without a green screen. Through these innovations, Arohar delivers a cutting-edge metaverse livestreaming experience that allows users to enjoy eight key features:
Access to high quality virtual backgrounds;
Create real-time animated 3D avatars;
Enhance facial features with beauty and makeup filters;
Use multi-scene switching to ensure smooth and attractive live streaming;
Remote control of live streaming via App or Bluetooth;
Share mobile game streams with friends and fans seamlessly via screen sharing;
Enhance live streams through built-in massive live streaming resources;
Support live streaming to multiple social media platforms such as Facebook Live, YouTube, Twitch, Twitter, Instagram and more.
"We are very excited to announce the overseas launch of Arohar, a breakthrough solution that empowers metaverse livestreaming under our 'SaaS+X' business model. Arohar will be a key driver in our overseas market strategy as we focus on innovation to drive robust growth. iClick will continue to seek business opportunities in the metaverse while further accelerating the development of our SaaS product matrix to address brands' challenges in the face of rapidly evolving business models and market."
-Frankie Ho, iClick's President of International Business
About iClick Interactive Asia Group Limited
Founded in 2009, iClick Interactive Asia Group Limited (NASDAQ: ICLK) is a leading enterprise and marketing cloud platform in China. iClick's mission is to empower worldwide brands to unlock the enormous market potential of smart retail. With its leading proprietary technologies, iClick's full suite of data-driven solutions helps brands drive significant business growth and profitability throughout the full consumer lifecycle. Headquartered in Hong Kong, iClick currently operates in eleven locations across Asia and Europe. For more information, please visit https://ir.i-click.com.
Synamedia | July 14, 2022
Synamedia, the world's largest independent video software provider, announced it has acquired Quortex, the privately-held provider of a leading cloud video delivery platform optimized for just-in-time processing of live video streaming.
With this acquisition, Synamedia will enhance its cloud Video Network capabilities, complementing its VIVID Workflow as-a-Service (WaaS) with a set of innovative solutions for OTT content processing, disaster recovery, long tail content processing for large service providers, and live events.
Using a patented, industry-first, pay-as-you-stream model, Quortex's just-in-time technology provides exactly the resources required at any given time. If no-one is watching a channel, it simply frees up those resources. This methodology provides time to market and considerable cost advantages over existing cloud approaches, while ensuring that every deployed resource has a purpose. For example, for long tail content, Quortex's technology reduces cloud costs up to 67%.
Quortex's multi-tenant SaaS technology builds video streams on-the-fly, based on the end users' requirements and matched to viewers' locations, devices and time zones. It adapts to unpredictable network, infrastructure and audiences, and automatically scales cloud resources up and down, leveraging spot instances that take advantage of spare cloud capacity at a fraction of the typical cost, while maintaining quality of experience. The service is designed for any live streaming provider including telcos, cable operators, direct-to-consumer (D2C) players, and broadcasters.
As a founding member of Greening of Streaming, and as energy costs spiral and organizations commit to cutting CO2 emissions, Quortex is well positioned to play an important role in sustainability strategies.
"By pioneering just-in-time video streaming processing and delivery, Quortex has broken new ground with live services that dynamically spring to life when processing a user request. This radical change in the economics of cloud processing will accelerate the migration of live video services to the cloud. We see enormous potential as we expand Quortex's reach globally - for the fast-growing D2C live streaming market as well as our traditional service provider customer base who want to reduce infrastructure costs and meet their CO2 reduction commitments."
-Julien Signes, EVP and General Manager of Video Network at Synamedia
Ben Keen, independent analyst and advisor, commented, "True innovation often derives from a dismantling of legacy approaches to a problem and Quortex has brought some timely fresh thinking to video streaming technology. Reversing the traditional 'push' architecture, the Quortex team has come up with a potentially more efficient scalable 'pull' process that uses bandwidth only when it is required. The addition of this true SaaS proposition to the portfolio should allow Synamedia to offer live streaming services to a far broader range of increasingly cost-sensitive and environmentally-aware customers."
Marc Baillavoine, CEO and Founder of Quortex, said, "With our breakthrough just-in-time approach, we have turned the live streaming model on its head, ditching the need to wastefully provision streaming resources just-in-case. We believe that with Synamedia's global reach and complementary product lines, we can accelerate our mission to transform the agility and cost of streaming and slash its carbon footprint."
Quortex was founded in Rennes, France, in 2018 by a team of video industry experts with more than 100 patents. Customers include beIN Group Media, M6 and Red Bee Media. The company's employees in France and the UK will be joining Synamedia. Quortex has been supported since its inception by Elaia, Go Capital, Unexo and business angels. Its technology will be part of Synamedia's Video Network portfolio, and the company will continue to operate under its own brand while taking advantage of Synamedia's customer base, financial strength and global presence.
We're trusted by service providers and content owners to protect, enrich, and deliver video. The flexibility and agility of our cloud products enable customers of all types and sizes to launch, monetize, and scale services at speed. Our award-winning portfolio includes intelligence-led anti-piracy, advanced advertising, business analytics, broadband and streaming video platforms, and video network cloud and software solutions. Synamedia is backed by the Permira funds and Sky.
MEDIA AND BROADCASTING
Harmonic | May 27, 2022
Harmonic (NASDAQ: HLIT) announced that leading French-language entertainment provider TV5MONDE is streaming its channels to millions of households with Harmonic's VOS®360 cloud SaaS platform.
"Being the world's leading provider of French-language content, it is important for us to be hyper-present across all screens, We chose Harmonic as our technology partner based on their extensive streaming expertise and numerous successful cloud deployments globally. Harmonic's cloud streaming solution provides us with unparalleled efficiency and flexibility, which is pivotal for us to reach millions of viewers around the world."
Harmonic's VOS360 SaaS streamlines all stages of the media processing and delivery chain. Support for the DVB-TTML subtitling standard (ETSI EN 303 560) on the VOS360 platform enables TV5MONDE to stream channels to audiences in 14 different languages while ensuring the highest level of subtitling interoperability for Latin and non-Latin alphabets, including French, French for deaf and hard of hearing, English, Arabic, Russian, German, Dutch, Romanian, Spanish, Vietnamese, Korean, Japanese, Chinese Simplified and Chinese Traditional. In addition to directly streaming to consumers, the VOS360 platform also delivers TV5MONDE's content to affiliates across the globe, further expanding its reach.
"We're proud to help TV5MONDE bring French-speaking culture to a diverse audience around the world, Flexibility is at the core of the VOS360 platform. With our SaaS platform, TV5MONDE can easily manage and distribute different channel variants to various geographic locations, reaching viewers on a more personal level."
-Tony Berthaud, Vice President of Sales and Video Services, APAC and EMEA, at Harmonic
Further information about Harmonic and the company's solutions is available at www.harmonicinc.com.
TV5MONDE is the global francophone TV channel, whose mission is to promote the French language and productions worldwide. TV5MONDE is one of the largest TV networks in the world, available in 198 countries and in 403 million households, with subtitles in 13 languages, operating 8 general entertainment channels, 2 thematic channels (kids and lifestyle) and an on-demand platform TV5MONDEplus.
Harmonic (NASDAQ: HLIT), the worldwide leader in virtualized cable access and video delivery solutions, enables media companies and service providers to deliver ultra-high-quality video streaming and broadcast services to consumers globally. The company revolutionized cable access networking via the industry's first virtualized cable access solution, enabling cable operators to more flexibly deploy gigabit internet service to consumers' homes and mobile devices. Whether simplifying OTT video delivery via innovative cloud and software platforms, or powering the delivery of gigabit internet cable services, Harmonic is changing the way media companies and service providers monetize live and on-demand content on every screen. More information is available at www.harmonicinc.com.
MEDIA AND BROADCASTING
Atmosphere | July 12, 2022
Atmosphere (www.atmosphere.tv), the worldwide leader in streaming TV entertainment for businesses, announced the launch of Atmosphere Entertainment, a new channel dedicated to the latest in entertainment news across the worlds of celebrities, movies, fashion and more.The channel is the third entry into the news space from Atmosphere after the launches of Atmosphere News in October 2021 and Atmosphere Sports in March 2022. Atmosphere Entertainment replicates the innovative text-based, audio-optional design of the two channels with a mix of the latest news, updates and up-to-the-minute coverage around significant entertainment events including the Oscars, the Grammys, the Met Gala, and more.
News and Sports have become major areas of growth for the company. Led by NBC News veteran Micah Grimes, the Atmosphere News team has quadrupled in staff size since summer 2021. Atmosphere Entertainment is the latest addition in the company’s efforts to build a premium alternative to pricey cable packages, with additional channels planned for later in the year.
Our informational, non-talking heads approach to news has struck a chord with venues, said Micah Grimes, Atmosphere’s VP of News & Sports. We’ve seen massive audience growth with Atmosphere News and Atmosphere Sports, with the latter quickly becoming the fastest-growing channel in the history of Atmosphere. We expect to see another positive response with Atmosphere Entertainment.
“Venues are increasingly finding that they do not need an expensive cable subscription to keep their customers engaged with their businesses,Whether it’s a nail salon, a spa, even a bar, Atmosphere Entertainment will help business owners both save money and create a stronger relationship with their customers than cable ever could."
-Leo Resig, Atmosphere's CEO and Co-Founder
Atmosphere is now available in over 30,000 venues worldwide. Optimized for viewing in public spaces, Atmosphere’s free ad-supported streaming platform features engaging content that encompasses viral video compilations, extreme sports, lifestyle, art, ambient nature, news and entertainment, reaching more than 35 million unique visitors per month. The company was also just named to this year’s Fast Company’s Most Innovative Companies list.
Atmosphere is the leading streaming TV platform for businesses, offering more than 60 original and partner TV channels. The platform, which was named on Fast Company’s 2022 Most Innovative Companies list, has been built from the ground up with proprietary content, technology and data to deliver unparalleled experiences for businesses and advertisers. For more information, visit www.atmosphere.tv.