Instagram Still Exploring How IGTV Will Make Money for Creators

Instagram isn’t ready yet to reveal how it will turn on the monetization spigots for IGTV, its longer-form video product, but the company promises those will be arriving.“Right now, we’re focused on delivering on what we said we would — connecting you to creators and content you’re most interested in,” said Ashley Yuki, head of product for IGTV, speaking at Variety‘s Entertainment and Technology Summit in L.A.However, introducing new money-making and revenue-sharing features to IGTV is “a very important area for us,” Yuki said. “It’s super top-of-mind for us, because we know it takes a lot of time and effort to create this kind of content.” She declined to put a timeline on when IGTV would start testing out monetization.When Instagram launched IGTV in June, it signaled new competition for Google’s YouTube. But until it adds revenue-sharing or other monetization opportunities for creators, IGTV won’t really be a competitive platform.