Kantar Reveals Project Moonshot, Launching Industry-Wide Advertising Effectiveness Measurement Platform

Anzu.io | July 28, 2020

Kantar Reveals Project Moonshot, Launching Industry-Wide Advertising Effectiveness Measurement Platform
Kantar, the world’s leading data, insights and consulting company, announces a major milestone in its roadmap to deliver the advertising industry’s most advanced independent platform for measuring advertising effectiveness. Project Moonshot is the first advertising industry initiative to establish direct data integrations with companies including Google, Pandora and fast-rising in-game ad platform Anzu, to assess the impact of advertising on brand and sales.

Spotlight

Video gamers have been a large and growing part of our culture for a long time. Whether you are eagerly awaiting the next Call of Duty release or trying to beat the next level of Candy Crush on your lunch break, you are part of the gaming world. Over the years this world has had to deal with a lot of stereotypes and false claims.


Other News

VERITAS Entertainment establishes advertisement-focused deal with Anzu

Anzu.io | August 26, 2020

Berlin-based esports venue developer VERITAS Entertainment has entered a partnership with in-game advertising platform Anzu. The deal will see them collaborate to offer enhanced brand integration to advertisers looking to promote their products within games and esports tournaments. In March, VERITAS raised $10 million (£7.55M) in funding to open the LVL gaming establishment in Berlin. More recently, Israeli-based startup Anzu recently won The Clutch Digital 2020 at ESI Digital Summer.

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TECHNOLOGIES

AVIA records biggest turnout yet for the Asia Video Summit 2020

Asia Video Industry Association, Create Hong Kong | November 24, 2020

This year's summit was attended by over 1000 delegates globally and featured the industry's first hybrid event with live gatherings in both Hong Kong and Singapore. HONG KONG, Nov 24, 2020 - (ACN Newswire) - The Asia Video Industry Association (AVIA) held its annual state of the industry event, the Asia Video Summit (the Summit), which was supported by Create Hong Kong of the Government of the Hong Kong Special Administrative Region as the Lead Sponsor, on 10 to 12 November 2020 with resounding success as over 1000 delegates from the Asian video industry gathered for the Summit. With most sessions live and broadcast from the studio to a backdrop of Hong Kong or Singapore, the Summit was produced to a very high standard and caps what has been a successful series of virtual events and webinars for AVIA. AVIA was honoured to have Mr. Edward Yau, GBS, JP, Secretary for Commerce and Economic Development of the Government of the Hong Kong Special Administrative Region officiated at the Opening Session of the Summit by delivering a speech video-telephonically on the first day of the Summit. The Summit opened with a macro-economic update from S&P Global Ratings' Managing Director and Chief Economist, Shaun Roache, who remained upbeat about the economy and how the potential of an early vaccine for COVID-19 could bring recovery forward, with less permanent damage. The way people consume goods and services would also change fundamentally and would be the key thing to watch over the next 1 to 2 years. However, it would take time for economic activity to resurrect, "A dimmer switch rather than a flick of the switch", commented Shaun. This fundamental shift is also seen in consumer viewing habits, as the myriad of ways to access content and the development of technology has also revolutionized how consumers view TV and video today, shared Annette Kunst, Regional MD, Southeast Asia and New Zealand, Nielsen Media, during her session on The Fortunes of Free TV. As more broadcasters embrace change and adapt the models of streaming, the old adage of "Content is King" continues to ring true, as content is what drives people to platforms. With local content being the key connectors to audiences and driving viewership in SEA, collaboration too becomes key between content providers and producers. And in the pay TV world, this collaboration extends to streamers and partners as well. However, the tone of optimism remains across both free and pay TV, with our panel of industry leaders agreeing that both platforms still have a role to play despite an increasingly fragmented and diversified media landscape. While content remains king, the title for queen is much contested, as our various panelists had differing views. With Parminder Singh, Chief Commercial and Digital Officer, Mediacorp, distribution is the queen, while according to Ivy Wong, CEO of VS Media "the community is the Queen". Herexperience with local creators showed the importance of not only building content but also the community around it. This sentiment was also shared by Agnes Rozario, Director of Content, Astro, on her panel on Content Cravings. Agnes reiterated the need to produce content that is relevant and close to the hearts of their viewers through data mining and analytics, to inform decision making on the content piece and to put consumers first in order to engage them. Data is also the big focus in the world of Premium Advertising. Mitch Waters, SVP of South-East Asia, Australia and New Zealand, The Trade Desk, shared the need to showcase the true scale of consumption, and to have transparent access to data and information, which requires a lot of trust, collaboration and partnership from both the buy and sell sides, to get to programmatic faster. However, questions remain about Cross Media Measurement and if it will ever happen. Added Nick Burfitt, MD, Asia, Kantar Media, "Audience measurement is now a team sport", with the issues being both technical and commercial. Anthony Dobson, VP, Media Partners Asia & MD, AMPD Research, commented on his panel, "We have found the holy grail but the goblet is broken, all the innovation and technology is available, it's missing the will and investment to make it happen." Despite all the innovation, technology and data at hand though, Tom Keaveny, Chief Innovation & Information Officer, beIN Media Group, summed it up best at his closing panel, "It's not old media or new media... it needs to be all media. Great content... will always find its value and the ones who can curate it, treat it, market it and price it the best, will be the ultimate winners." AVIA would like to thank the Asia Video Summit 2020's Lead Sponsor Create Hong Kong of the Government of the Hong Kong Special Administrative Region for the Community Outreach Programme which provided free passes for local SMEs in the video industry and tertiary students of relevant programmes to participate in the Summit and workshops; Gold Sponsors Baker McKenzie, Brightcove, DOCOMO Digital, Google, Magnite, Nielsen, SpotX, TV5MONDE, Viaccess-Orca, WarnerMedia; Silver Sponsors Alibaba Cloud, AsiaSat, Bounty Media, Digital Ocean, InMobi, InvestHK, INVIDI, Kaltura, MEASAT, MediaKind, Nagra, Netflix, PubMatic, SES, Vuulr, Xandr. About the Asia Video Industry Association (AVIA) AVIA is the trade association for the video industry and ecosystem in Asia-Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. AVIA is the interlocutor for the industry with governments across the region, leads the fight against video piracy and provides insight into the video industry to support a vibrant industry ecosystem. About Create Hong Kong Create Hong Kong (CreateHK) is a dedicated agency set up by the Government of the Hong Kong Special Administrative Region in June 2009. It is under the Communications and Creative Industries Branch of the Commerce and Economic Development Bureau and dedicated to spearheading the development of creative industries in Hong Kong. Its strategic foci are nurturing talent and facilitating start-ups, exploring markets, and promoting Hong Kong as Asia's creative capital and fostering a creative atmosphere in the community. Website: www.createhk.gov.hk For media enquiries and additional background please contact: Charmaine Kwan Head of Marketing and Communications Email: charmaine@avia.org Website: www.avia.org LinkedIn: www.linkedin.com/company/asiavideoia Twitter: @AsiaVideoIA

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APPLICATIONS

GamesPad NFTs To Be Listed on Binance NFT

GamesPad | January 03, 2022

Binance NFT will list GamesPad's newly released and exclusive NFTs on their centralized marketplace. With the launch of GamesPad, a holistic gaming ecosystem, the world of GameFi is transcending into a new era. Its 360-degree approach encompasses all areas of the play-to-earn gaming genre, which proves GamesPad is setting the standard for the next-generation of crypto-gaming startups. Focusing on all things gaming, NFT, and metaverse, the project features a decentralized VC, multichain launchpad, game incubator, NFT aggregator, and marketplace. A vital attribute of a successful crypto-gaming project is the power of its NFTs. GamesPad announced that its exclusive NFT collection will be listed on Binance NFT Marketplace. As Binance NFT is a global platform, the launch of GamesPad NFTs will be available worldwide. GamesPad NFT Collection After a highly successful INO (Initial NFT Offering) where GamesPad sold out its entire NFT collection for $4.5 million on the BullPerks launchpad, the highly anticipated project saw an exciting increase in interest from the GameFi community. The ability for GamePad to list their projects NFTs on Binance is a thrilling opportunity, as the world will be able to have direct access to these exclusive designs. About GamesPad GamesPad is the ultimate gaming, NFT, and metaverse ecosystem that brings together a decentralized VC, multichain launchpad, game incubator, NFT aggregator, and marketplace, approaching every angle of the gaming, NFT, and metaverse sectors. Developed by a highly knowledgeable team of experts, GamesPad will take a dynamic approach to its evolution, expanding and growing alongside the rapidly changing crypto industry, contributing to solidifying the foundation for a new wave of profitable crypto-gaming projects. About Binance NFT Binance NFT is the world's largest and fastest-growing centralized NFT marketplace, selling over 1 million NFTs and partnering with 800+ creators worldwide. It's a platform where users can view and trade a diverse selection of in-game items, virtual land, artwork, and more. Binance NFT Marketplace brings together artists, creators, and crypto enthusiasts on a single platform to create and trade top NFTs. The ease and simplicity at which Binance NFT allows users to access their services to buy and sell NFTs is a revolutionary asset to the crypto community.

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BUSINESS

Tencent Acquires Turtle Rock Studios

Tencent | December 18, 2021

Tencent Holdings Ltd. (SEHK: 00700) (“Tencent”) has acquired Turtle Rock Studios’ (“Turtle Rock”) parent company, Slamfire, Inc., the companies announced today. Turtle Rock will become part of Tencent, while retaining its independent operations out of Lake Forest, CA, USA, and its existing team will continue to run all studio operations, led by co-founders Phil Robb and Chris Ashton. The acquisition will have no effect on Back 4 Blood, Turtle Rock’s hit multiplayer action game, which is published by Warner Bros. Games. We are all looking forward to joining the Tencent family of studios,Tencent’s outstanding partners, global reach, deep knowledge of gaming and unprecedented support will help us create the kinds of ambitious games we dream of, while allowing us to retain our autonomy and independent spirit.” Steve Goldstein, president and general manager of Turtle Rock Studios. Juno Capital Partners represented Turtle Rock as M&A and strategic advisor, Creative Artists Agency represented Turtle Rock as its talent agency and Straddling, Yocca, Carlson & Rauth and Kabealo Law acted as legal counsel for Turtle Rock in the transaction. About Turtle Rock Studios Turtle Rock Studios, Inc. is an award-winning game developer best known as the creators of Back 4 Blood, Evolve and Left 4 Dead. Turtle Rock Studios is currently supporting its acclaimed co-op shooter, Back 4 Blood, in partnership with Warner Bros. Games. About Tencent Tencent uses technology to enrich the lives of internet users. Its communication and social services, Weixin and QQ, connect users with each other and with digital content and services, both online and offline, making their lives more convenient. Its targeted advertising service helps advertisers reach out to hundreds of millions of consumers in China. Tencent’s fintech and business services support partners’ business growth and assist their digital upgrade.

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Spotlight

Video gamers have been a large and growing part of our culture for a long time. Whether you are eagerly awaiting the next Call of Duty release or trying to beat the next level of Candy Crush on your lunch break, you are part of the gaming world. Over the years this world has had to deal with a lot of stereotypes and false claims.

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