MEDIA AND BROADCASTING

MAD Lions and Warner Music Spain Signed a New Partnership Agreement

MAD LIONS | July 27, 2021

MAD Lions and Warner Music Spain Signed a New Partnership Agreement
OverActive Media Corp. announced today that its Spanish esports group, MAD Lions, and Warner Music Spain, a division of leading record label Warner Music Group that includes artists like Kidd Keo, Ed Sheeran, and Myke Towers, are collaborating to improve the fan experience across music, esports, and video games.

This is the first agreement of its type in Spain, with Warner Music Spain serving as industry pioneers in its commitment to esports and gaming. Music and video games have always gone hand in hand, and promoting this synergy in an organic and relevant manner is essential to both companies' marketing campaigns.

MAD Lions Madrid has recently earned a place in the LVP Superliga summer split playoffs, while MAD Lions is competing for a League of Legends LEC position to defend their title and earn a trip to the World Championships for the second year in a row.

ABOUT  MAD LIONS
MAD Lions was founded in 2017 as an esports club to become a world-renowned squad in Madrid. Almost four years later, it has established itself as one of the most influential clubs in Spain and worldwide esports sectors.

MAD Lions, founded by Jorge Schnura and Marcos Eguillor, plays in the League of Legends European Championship (LEC Spring Split Champions), the Superliga in Spain, and the Flashpoint League as MAD Lions CS: GO. MAD Lions represents Hispanic passion and is driven by Passion for Life and Passion for Gaming.

ABOUT WARNER MUSIC SPAIN
Warner Music Spain is a part of Warner Music Group, a global music content company. Warner Music Spain focuses on finding and developing new artists, as well as distribution and promotion. It also specializes in marketing its catalog through compilations and reeditions, as well as synchronizations for publicity, film, and television.

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AVIA records biggest turnout yet for the Asia Video Summit 2020

Asia Video Industry Association, Create Hong Kong | November 24, 2020

This year's summit was attended by over 1000 delegates globally and featured the industry's first hybrid event with live gatherings in both Hong Kong and Singapore. HONG KONG, Nov 24, 2020 - (ACN Newswire) - The Asia Video Industry Association (AVIA) held its annual state of the industry event, the Asia Video Summit (the Summit), which was supported by Create Hong Kong of the Government of the Hong Kong Special Administrative Region as the Lead Sponsor, on 10 to 12 November 2020 with resounding success as over 1000 delegates from the Asian video industry gathered for the Summit. With most sessions live and broadcast from the studio to a backdrop of Hong Kong or Singapore, the Summit was produced to a very high standard and caps what has been a successful series of virtual events and webinars for AVIA. 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This fundamental shift is also seen in consumer viewing habits, as the myriad of ways to access content and the development of technology has also revolutionized how consumers view TV and video today, shared Annette Kunst, Regional MD, Southeast Asia and New Zealand, Nielsen Media, during her session on The Fortunes of Free TV. As more broadcasters embrace change and adapt the models of streaming, the old adage of "Content is King" continues to ring true, as content is what drives people to platforms. With local content being the key connectors to audiences and driving viewership in SEA, collaboration too becomes key between content providers and producers. And in the pay TV world, this collaboration extends to streamers and partners as well. However, the tone of optimism remains across both free and pay TV, with our panel of industry leaders agreeing that both platforms still have a role to play despite an increasingly fragmented and diversified media landscape. While content remains king, the title for queen is much contested, as our various panelists had differing views. With Parminder Singh, Chief Commercial and Digital Officer, Mediacorp, distribution is the queen, while according to Ivy Wong, CEO of VS Media "the community is the Queen". Herexperience with local creators showed the importance of not only building content but also the community around it. This sentiment was also shared by Agnes Rozario, Director of Content, Astro, on her panel on Content Cravings. Agnes reiterated the need to produce content that is relevant and close to the hearts of their viewers through data mining and analytics, to inform decision making on the content piece and to put consumers first in order to engage them. Data is also the big focus in the world of Premium Advertising. Mitch Waters, SVP of South-East Asia, Australia and New Zealand, The Trade Desk, shared the need to showcase the true scale of consumption, and to have transparent access to data and information, which requires a lot of trust, collaboration and partnership from both the buy and sell sides, to get to programmatic faster. However, questions remain about Cross Media Measurement and if it will ever happen. Added Nick Burfitt, MD, Asia, Kantar Media, "Audience measurement is now a team sport", with the issues being both technical and commercial. Anthony Dobson, VP, Media Partners Asia & MD, AMPD Research, commented on his panel, "We have found the holy grail but the goblet is broken, all the innovation and technology is available, it's missing the will and investment to make it happen." 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AVIA would like to thank the Asia Video Summit 2020's Lead Sponsor Create Hong Kong of the Government of the Hong Kong Special Administrative Region for the Community Outreach Programme which provided free passes for local SMEs in the video industry and tertiary students of relevant programmes to participate in the Summit and workshops; Gold Sponsors Baker McKenzie, Brightcove, DOCOMO Digital, Google, Magnite, Nielsen, SpotX, TV5MONDE, Viaccess-Orca, WarnerMedia; Silver Sponsors Alibaba Cloud, AsiaSat, Bounty Media, Digital Ocean, InMobi, InvestHK, INVIDI, Kaltura, MEASAT, MediaKind, Nagra, Netflix, PubMatic, SES, Vuulr, Xandr. About the Asia Video Industry Association (AVIA) AVIA is the trade association for the video industry and ecosystem in Asia-Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. 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Website: www.createhk.gov.hk For media enquiries and additional background please contact: Charmaine Kwan Head of Marketing and Communications Email: charmaine@avia.org Website: www.avia.org LinkedIn: www.linkedin.com/company/asiavideoia Twitter: @AsiaVideoIA

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VoD is peaking at the moment, thwarting traditional rivals like linear broadcast and Live TV. An infographic explaining the current state, past performance and the prediction for future, which looks quite good actually.Muvi is a leading VoD Platform provider that offers its cloud based Video Streaming Platform to video content owners that allows them to launch their own branded / white label OTT VoD Service with SVoD, TVoD, PPV & AVoD models across Multiple Screens at ZERO investment and Go Live in few hours!

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