MAD Lions and Warner Music Spain Signed a New Partnership Agreement

OverActive Media Corp. announced today that its Spanish esports group, MAD Lions, and Warner Music Spain, a division of leading record label Warner Music Group that includes artists like Kidd Keo, Ed Sheeran, and Myke Towers, are collaborating to improve the fan experience across music, esports, and video games.

This is the first agreement of its type in Spain, with Warner Music Spain serving as industry pioneers in its commitment to esports and gaming. Music and video games have always gone hand in hand, and promoting this synergy in an organic and relevant manner is essential to both companies' marketing campaigns.

MAD Lions Madrid has recently earned a place in the LVP Superliga summer split playoffs, while MAD Lions is competing for a League of Legends LEC position to defend their title and earn a trip to the World Championships for the second year in a row.

ABOUT  MAD LIONS
MAD Lions was founded in 2017 as an esports club to become a world-renowned squad in Madrid. Almost four years later, it has established itself as one of the most influential clubs in Spain and worldwide esports sectors.

MAD Lions, founded by Jorge Schnura and Marcos Eguillor, plays in the League of Legends European Championship (LEC Spring Split Champions), the Superliga in Spain, and the Flashpoint League as MAD Lions CS: GO. MAD Lions represents Hispanic passion and is driven by Passion for Life and Passion for Gaming.

ABOUT WARNER MUSIC SPAIN
Warner Music Spain is a part of Warner Music Group, a global music content company. Warner Music Spain focuses on finding and developing new artists, as well as distribution and promotion. It also specializes in marketing its catalog through compilations and reeditions, as well as synchronizations for publicity, film, and television.