Magic Leap announces layoffs and enterprise refocus to ensure second AR headset

venturebeat | April 22, 2020

The Magic Leap 1 augmented reality headset hasn’t exactly been the world-changing success its developers intended. Today, the company announced that it’s making the difficult choice to lay off employees, cut costs, and refocus more heavily on enterprise customers so its next-generation model Magic Leap 2 will actually reach the market.While the company hasn’t disclosed the scope of either the layoffs or the enterprise pivot, they’re not entirely surprising. Despite funding from major tech companies such as Google and the support of top U.S. wireless carrier AT&T, Magic Leap has struggled to win broad adoption from consumers or developers, in large part because of its $2,300 to $3,000 pricing. After focusing its initial “Creator Edition” model on developers, it relaunched the headset last December and focused on promoting enterprise applications.

Spotlight

A new infographic from eyewear company Frames Direct and infographic design agency Nowsourcing shows us exactly how much VR has evolved through history—and how it might grow in the next few years. Sony and Samsung, for example, are developing contact lenses that allow users to both record and stream video. Meanwhile, Facebook is working on AR glasses that ensure our social streams go wherever we do by overlaying a virtual reality on the real world (much like in Pokémon Go).


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TECHNOLOGIES

Pixelworks Powers ROG Phone 6 Series to New Benchmark for Mobile Gaming Experience

Pixelworks, Inc | July 07, 2022

Pixelworks, Inc. (NASDAQ: PXLW), a leading provider of innovative video and display processing solutions announced the recently launched ASUS ROG Phone 6 series integrates the Company's visual processing solutions, including industry-leading HDR technology, professional color calibration, DC Dimming and other advanced features. In addition to providing an authentic visual experience with great eye-comfort for all ASUS users, the ROG Phone 6 model sold in China will be offered in collaboration with Tencent Games, a division of Tencent, producing uniquely vibrant colors with greater contrast and even more visual details for Tencent gaming contents. The ROG Phone 6 series smartphone is built on the latest Snapdragon® 8+ Gen 1 mobile platform from Qualcomm Technologies, Inc. and powered by Pixelworks' advanced visual processing technology, which together contribute powerful SoC performance and outstanding display capability. The ROG Phone 6 series smartphone features a 6.78-inch AMOLED screen with resolution of 2448x1080 pixels and supports refresh rates of up to 165 Hz. The combination of excellent performance and high refresh rate display establishes a new benchmark for the ultimate mobile gaming experience. Pixelworks empowers the ROG Phone 6 series to achieve significantly improved visual performance through the following supported display attributes: Industry-leading HDR: Pixelworks' precision HDR tone mapping provides unprecedented contrast and color depth with up to 1 billion hues and access to more HDR content with certification from top content providers, including Amazon, Netflix and YouTube. The smartphone also includes full support of HDR 10+ technology, which optimizes each frame of HDR video content to unveil more details in very dark or bright scenes. Absolute Color Accuracy: Every ROG Phone 6 series smartphone is factory-tuned with patented display calibration technology by Pixelworks, resulting in an average delta-E of less than 1 (lower is better) across the full range from 100 nits to the display panel's maximum brightness, meaning that no deviations from perfect color accuracy can be detected by the human eye. True Flesh Tones: A calibrated flesh tone solution ensures accuracy in all display modes to convey true-to-life skin tones for all content involving real people, whether in photos, videos captured on the phone or popular movies streamed from an App. Color Shift Correction: As part of the display tuning process, this new feature ensures color accuracy across the entire screen by correcting for color shift artifacts that can occur on display panels at low brightness. DC Dimming:Pixelworks' innovative DC Dimming solution dynamically adjusts the display's current to reduce the screen flickering associated with conventional Pulse Width Modulation (PWM) dimming, which ensures extraordinary clarity and greatly improves eye comfort. To further elevate users' visual experience while mobile gaming, Pixelworks also provides Color Enrich mode to optimize both gaming and HDR 10+ video content on the ROG Phone 6 series. When the Color Enrich mode is on, users can enjoy a more vivid display of characters and game scenes, leading to a more enhanced gaming experience. We are pleased to continue our cooperation with Pixelworks on ROG Phone 6 series smartphones, commented Bryan Chang, General Manager, Smartphone Business Unit at ASUS. Ultra-clear picture quality, accurate color accuracy, and great eye comfort are fundamental elements for an immersive gaming experience. That's why we strive to provide users with high-performance smartphones to increase their competency in the game world. We believe that the ROG Phone 6 series will prove to justify the long wait of ROG fans with its captivating gaming performance. "Congratulations on the launch of ASUS ROG Phone 6 Series! From a competitive mobile platform to high fresh rate display of up to 165 Hz and premium visual processing, the key features of this smartphone are sure to prove that they were worth the wait for avid gamers, It has been a pleasure to team up again with ASUS on the latest ROG Phone 6 series. Together, we will continue to work to further enhance the display capability of ROG phones and deliver a more visually splendid game world for consumers." -Leo Shen, Sr. VP, GM of Mobile BU, Pixelworks. Availability ASUS announced and officially launched the ROG Phone 6 series on July 5, 2022 to the global markets, and the smartphone is expected to be commercially available beginning in July 2022. About ROG Republic of Gamers (ROG) is an ASUS sub-brand dedicated to creating the world's best gaming hardware and software. Formed in 2006, ROG offers a complete line of innovative products known for performance and quality, including motherboards, graphics cards, laptops, desktops, monitors, audio equipment, routers and peripherals. ROG participates in and sponsors major international gaming events. ROG gear has been used to set hundreds of overclocking records and it continues to be the preferred choice of gamers and enthusiasts around the world. Learn more about the choice of champions at http://rog.asus.com. About Pixelworks Pixelworks provides industry-leading content creation, video delivery and display processing solutions and technology that enable highly authentic viewing experiences with superior visual quality, across all screens – from cinema to smartphone and beyond. The Company has more than 20 years of history delivering image processing innovation to leading providers of consumer electronics, professional displays and video streaming services. For more information, please visit the company's web site at www.pixelworks.com.

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TECHNOLOGIES,BUSINESS

Revolutionary Metaverse Launch from UFO Gaming

UFO Gaming | August 22, 2022

UFO Gaming, the pioneering blockchain gaming platform, unveiled its long-awaited Metaverse with thousands of visitors in attendance. While many companies are building Metaverses following Facebook's rebrand to Meta, UFO Gaming was among the early pioneers that announced audacious plans on building one long before this - and it has now finally come to fruition.UFO Gaming is the first initiative to establish a unique multichain Metaverse with concrete advantages for gamers, providing them with digital assets such as NFTs in the form of in-game items, virtual land, and monetary value. $UFO holders may take advantage of a variety of perks, including dividends and community participation. During the launch, UFO Gaming orchestrated an Easter Egg Hunt, Team AMA, Streamer Takeover, and Staking dApp Launch, all within their Metaverse event allowing their community to play and win prizes. UFO Gaming enclosing their gaming platform within their Metaverse was a strategic move; recent analysis by McKinsey&Co (2022) projects that the Metaverse market will top $50billion by 2026. The rise of ambitious crypto projects such as UFO Gaming is important in driving Metaverse growth and adoption. UFO Gaming utilizes virtual reality technology combined with the power of the blockchain to create uniquely immersive gameplay and future value for the $UFO token. The Metaverse market is expected to be driven by the increasing adoption of blockchain technology, the growing popularity of crypto assets, and the rise of UFO Gaming (CoinTelegraph, 20221). Mckinsey surveyed over 3,400 consumers and executives on the Metaverse to find the vast majority believe that it will become increasingly important in the years to come. While Metaverse adoption is in its early stages, it is clear that it has the potential to revolutionize the way we live, work, and play. Those who don't start planning for the Metaverse now may find themselves at a serious disadvantage in the years to come. One way to get involved is to research early pioneers in the Metaverse space such as UFO Gaming (McKinsey&Co, 20222). About UFO Gaming UFO Gaming (UFO) is a revolutionary blockchain gaming platform giving players the power to earn cryptocurrency while playing games and to own their in-game items as NFTs. While launching their own games, UFO is developing its own Metaverse which invites users to meet, interact, and jump into its play-to-earn games.

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TECHNOLOGIES,MEDIA AND BROADCASTING

Epson Adds New Home Cinema 2350 Smart Gaming Projector to Top-Selling Lineup

Epson | September 26, 2022

Built for the community of gamers craving a bigger, more immersive gameplay experience, Epson today unveiled the new Home Cinema 2350 4K PRO-UHD®1 3-Chip 3LCD Smart Gaming Projector. Equipped with proprietary 4K PRO-UHD1 technology, HDR10,2 1080p resolution with 120Hz refresh rate, and input lag times under 20 milliseconds, the Home Cinema 2350 creates an immersive gaming experience in almost any setting – whether friendly or competitive. With 2,800 lumens of color and white brightness,3 the Home Cinema 2350 offers stunning images and color accuracy in a variety of lighting conditions for late-night or all-day gaming sessions. "Leveling up the gaming scene, the new Home Cinema 2350 offers a powerful set of features in a compact form factor, including industry-leading input lag time performance, incredibly bright image and support for immersive 4K content, along with an epic projected image size up to 500-inches for engaging experiences that will make players feel as though they are in world Building off of Epson's top-selling Home Cinema 2000-series projector line, the Home Cinema 2350 is a versatile and powerful solution for enjoying your favorite streaming and gaming content on a big screen." -Fernando Tamashiro, product manager, Epson America, Inc With a compact design that offers flexible lens shift capabilities for setup and portability, the Home Cinema 2350 makes it possible to take big-screen gaming and entertainment virtually anywhere. Adding on a convenient all-in-one sound solution, the Home Cinema 2350 features an integrated 10 W bass-reflex speaker and allows for multiple audio options. The projector also includes built-in Android-TV®4 to easily stream your favorite Twitch and YouTube™ gaming channels, or switch to a movie night with access to Netflix, Amazon Prime Video, Disney+, HBO Max™, Hulu and more.5 Additional features include: 4K PRO-UHD1 — An amazing 4K experience utilizing advanced processing for resolution enhancement, color and image processing; HDR102 and HLG support produce an extraordinary range of color and detail in both bright and dark scenes Capable of Supporting 120 FPS Games – Competitive gaming performance at 1080p resolution with 120 Hz refresh rate or smooth 4K PRO-UHD1 HDR2 gaming performance up to 60 Hz Best-in-Class Color Brightness6 — Advanced 3-chip 3LCD technology displays 100 percent of the RGB color signal for every frame, allowing for outstanding color accuracy while maintaining excellent color brightness without any distracting "rainbowing" or "color brightness" issues seen with other projection technologies Smart Streaming Capability — Latest Android TV4 interface with a simple-to-use remote – including voice search with built-in Google Assistant™; watch all your favorite streaming channels including Netflix, Amazon Prime Video, Hulu, Disney+, HBO Max, YouTube and more; even stream live TV with apps like YouTube TV™5 Integrated Audio Technologies — Built-in 10 W bass-reflex speaker, plus Bluetooth wireless audio device support,7 provide a number of audio options Lens Shift Capability for Flexible Installation — +/- 60 percent vertical lens shift allows for incredible flexibility when installing the projector on tables, bookshelves, ceilings and more Availability The Home Cinema 2350 4K PRO-UHD1 3-Chip 3LCD Smart Gaming Projector (MSRP $1,299) is now available through the Epson online store and select retailers. The Home Cinema 2350 comes equipped with a two-year limited projector warranty and 90-day lamp, and two-business-day replacement with free shipping. About Epson Epson is a global technology leader dedicated to co-creating sustainability and enriching communities by leveraging its efficient, compact, and precision technologies and digital technologies to connect people, things, and information. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson's goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.

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TECHNOLOGIES,MEDIA AND BROADCASTING

FOX First Run Expands Partnership with Interactive Media Platform Partner ACTV8me to Amplify Fall Programming

FOX First Run | August 05, 2022

FOX First Run announced that it is broadening its partnership with media technology provider ACTV8me, to create a unified interactive experience across its all-star lineup "You Bet Your Life" and "Pictionary." The leading mobile ad-tech company will leverage its Sequential QR Code™ (SQR Code™) solution in all 180 new episodes of "You Bet Your Life" and 175 original episodes of "Pictionary," producing a measurable way for sponsors to connect with the audience, while surprising and delighting viewers in real-time at home. Across America's favorite game shows, ACTV8me will display its SQR Code™ to empower marketers to sequentially or randomly serve unique offers, messaging, and enhanced content in a brand-safe environment, all of which can be saved into the native wallet (Apple Pay or Google Pay). This proven solution allows sponsors to effectively measure lead generation and conversions. The SQR Code™ will also power an at-home segment, prompting viewers to play along with an audience question, to win sponsored grand prizes, delivering fun to the whole family. "After a successful collaboration on Season 1 of 'You Bet Your Life', we are proud of our partnership with ACTV8me in scaling across multiple series, as we continue to accelerate the reach of these syndicated shows by infusing interactive elements that improve our audience experience," -Stephen Brown, EVP of Programming and Development, FOX First Run. We are excited to serve more viewers, and optimize cross-screen experiences for premier sponsors and prizing partners," added David Schreff, CEO of ACTV8me. "As we further expand into 'Pictionary' with Jerry O'Connell, we are jointly ushering in a new way for consumers to engage with the iconic board game as it comes to life on the television screen. These FOX First Run's syndicated game shows provide a perfect match for us to inspire full family participation, and enhance the in-show sponsorships together,expressed Brian Shuster, Founder and Chief Innovation Officer of ACTV8me. "By displaying our SQR Code™ solution at pivotal moments, FOX First Run is designing opportunities for viewers to test their knowledge and be rewarded this fall. Tune in this September as "You Bet Your Life" and "Pictionary" premiere on weekdays and weeknights in 192 markets in 98% of the U.S. including FOX Owned & Operated Television stations and on station groups Sinclair, Nexstar, Scripps, Tegna, Meredith, Gray, and others. Check your local listings, or visit https://youbetyourlife.com / and Pictionaryontv.com About FOX FIRST RUN FOX First Run serves as the television syndication arm of FOX Broadcasting Company. FOX Television Stations owns and operates 29 full power broadcast television stations in the U.S. These include stations located in nine of the top ten largest designated market areas, or DMAs, and duopolies in 11 DMAs, including the three largest DMAs (New York, Los Angeles, and Chicago). Of these stations, 18 are affiliated with the FOX Network. In addition to distributing sports, entertainment and syndicated content, our television stations collectively produce nearly 1,000 hours of local news every week. These stations leverage viewer, distributor, and advertiser demand for the FOX Network's national content. About ACTV8me ( www.actv8me.com ) ACTV8me's patented and proprietary media technology enables measurable engagement and attribution across all distributed content. The platform powers an interactive and transactional overlay that linear and streaming media networks, retailers, sports and entertainment venues, digital out-of-home publishers, and brand advertisers leverage across content and ad campaigns, connecting marketing spend to measurable sales outcomes. ACTV8me partners provide consumers with new valuable offers, digital coupons, and unique content, based on their age, gender, location and media consumption behavior, enabling global brands to drive measurable ROI. As a leader in interactive media experiences, including the new breakthrough SQR™ Code (Sequential QR Code), ACTV8me also partners with major television production and content owners to create original content that utilizes the platform's functionality, to unlock new recurring revenue streams.

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Spotlight

A new infographic from eyewear company Frames Direct and infographic design agency Nowsourcing shows us exactly how much VR has evolved through history—and how it might grow in the next few years. Sony and Samsung, for example, are developing contact lenses that allow users to both record and stream video. Meanwhile, Facebook is working on AR glasses that ensure our social streams go wherever we do by overlaying a virtual reality on the real world (much like in Pokémon Go).

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