Matterport Enters Virtual Tour Production Partnership With Insta360

Virtual reality (VR) isn’t just about transporting you to fantastical, otherworldly locations dreamed up by creators, it just as easily has the power to take you wherever you want in the world. It was this ability that Matterport seized upon to create its VR tours for applications such as property. Today, Matterport has announced a new partnership with camera company Insta360 to make virtual tour creation even easier.Using the new Insta360 ONE X camera – which was announced later last year – tour creators can capture property and then use Matterport’s AI-powered software to create an interactive 3D floor plan and walkthrough, complete with depth and square footage data.“Today marks a huge step forward for 360 capture in real estate,” said Michael Shabun, Insta360’s Director of Marketing, North America in a statement. “Virtual tours used to be expensive, time-consuming and complex. Using the ONE X, anyone can create one with a few taps.”A lot of Insta360’s cameras have been focused on the consumer market, apart from its very high-end professional device, the Insta360 Titan. The company is now trying to expand its focus to include more enterprise use cases such as Matterport’s. Additionally, Insta360 also announced upcoming integrations with a range of other popular virtual tour platforms, including iStaging, immoviewer, Cupix, VPiX and Kuula.