MTN LAUNCHES MUSICTIME STREAMING SERVICE

MTN announced the launch of music streaming service, MusicTime which is now ‘a world first offering’ from the team at Simfy Africa. MusicTime is a time-based music streaming service, offering users premium trending and locally relevant music through partnerships with key music labels and providers, according to an MTN statement.MTN group CEO and president Rob Shuter announced that the telco had bought music-streaming business Simfy Africa.”The MusicTime offering is set to revolutionise Africa’s music industry with a fully inclusive music streaming offering that includes a countdown timer, top trending music and data included in the price,” MTN said in a statement. The telco explained that the timer clocks down as users listen to music.“We have worked hard in getting this breakthrough model to our customers. Data costs and the high costs of the top end music streaming products mean that the majority of our customers don’t have an affordable option for digital music and Simfy Africa came with the solution we were looking for,” said Jacqui O’Sullivan, executive for corporate affairs at MTN SA.