Netflix to Introduce Mobile Previews With Vertical Video in April

Previews are being integrated into the home screen of the mobile app with round icons that vaguely look like Instagram stories. Users tap on those icons to watch one of those previews, and then swipe through them to explore more. At launch, Netflix will be presenting up to 75 of such previews to swipe through at a time.Yellin said that previews will be available for “many hundreds of titles,” including both originals and licensed shows. The company has been using its video editing team in Los Angeles to custom-crop all these 30-second previews, he said. “It’s a huge part of the catalog.”