Nordic Entertainment extends F1 rights to entire Nordic region

Nordic free, pay TV and streaming outfit Nordic Entertainment Group (NENT), has acquired the exclusive pan-Nordic media rights to Formula 1 from 2022 to 2024. The deal means that for the first time, NENT’s Viaplay streaming service will be the home of Formula 1 in Finland. Viaplay will also be the home of Formula 1 in Iceland, where the service will launch in the coming months. Viaplay already has rights to air coverage of the motorsport competition in Sweden, Norway and Denmark, where it holds exclusive rights to Formula 1 up to and including the 2021 season. The current offering and new agreement both include coverage of Formula 2, Formula 3 and the Porsche Supercup series in addition to Formula 1.