BUSINESS

Novatek Announces Support for DTS Play-Fi

Novatek & DTS | September 29, 2021

Novatek Announces Support for DTS Play-Fi
DTS  a global leader in next-generation audio, imaging and sensing technology and a wholly owned subsidiary of Xperi Holding Corporation, today announced that Novatek Microelectronics Corp., a major chip supplier for TVs, will be supporting DTS Play-Fi on its line of SoCs targeting the TV market.

DTS Play-Fi adds category-leading wireless audio features to TVs including whole-home TV audio streaming, multi-room music playback from leading music services, app-based headphone streaming with Wi-Fi range, and immersive surround sound. Because Play-Fi works over industry standard Wi-Fi, no additional hardware is required in the product’s design, and manufacturers can add advanced wireless capabilities across a wide range of price points within their product portfolio.

Novatek, one of the world’s largest semiconductor chip suppliers for TV displays, will be supporting DTS Play-Fi on their latest Smart TV SoC solutions. Licensees will be able to leverage Novatek’s turnkey solutions to build TVs that seamlessly connect to Play-Fi compatible amplifiers, soundbars, speakers, and subwoofers. Play-Fi is used today by over 30 brands and featured in hundreds of products. These products, irrespective of brand, can be used in conjunction with Play-Fi enabled TVs to create surround sound and whole-home audio solutions.

“With the rise of multi-channel streaming content from major services, more people than ever can create a theater-like experience in the comfort of their living room,Play-Fi lets consumers do it without the impediment of unsightly wires, cables or adapter boxes, while Play-Fi’s innovative use of Wi-Fi lets TV manufacturers avoid adding additional hardware costs to their design.”

- Jimmy Su, VISG GM, Novatek

“Novatek’s SoC solutions power many of the best brands and TVs in the market today,” said Dannie Lau, general manager, DTS Play-Fi. “Through Novatek’s support of DTS Play-Fi, manufacturers can now leverage these solutions to quickly bring TVs with powerful wireless audio capabilities to market.”

About DTS, Inc.
Since 1993, DTS has been dedicated to making the world sound better. Through its pioneering audio solutions for mobile devices, home theater systems, cinema and beyond, DTS provides incredibly high-quality, immersive and engaging audio experiences to listeners everywhere. Now, DTS is also powering imaging and sensing technologies as well. 

About Xperi Holding Corporation
Xperi® invents, develops, and delivers technologies that enable extraordinary experiences. Xperi technologies, delivered via its brands (DTS, HD Radio, IMAX Enhanced, Invensas, TiVo), and by its startup, Perceive, make entertainment more entertaining, and smart devices smarter. Xperi technologies are integrated into billions of consumer devices, media platforms, and semiconductors worldwide, driving increased value for partners, customers and consumers.

Xperi, DTS, IMAX Enhanced, Invensas, HD Radio, Perceive, TiVo, Play-Fi and their respective logos are trademarks or registered trademarks of affiliated companies of Xperi Holding Corporation in the United States and other countries. All other company, brand and product names may be trademarks or registered trademarks of their respective companies.

About Novatek Microelectronics Corp
Novatek Microelectronics Corp, established in 1997 with its headquarters located in Hsinchu Science Park, is the world’s primary display driver IC suppliers for TFT LCD displays. It is ranked as the world’s 8th largest fabless IC design house with total sales of US 15 billion dollars in 2020. Novatek (TWSE: 3034) is a public company at Taiwan Stock Exchange main board.  

Spotlight

As digital interfaces become more immersive, game design is the paradigm we need to adopt to best serve our customers. A bold statement, yes, but the evidence is in accelerating trends on user engagement, ubiquity of technology, and maturity of experiences. Video gaming leads all other forms of entertainment For a dramatic illustration of how important game design has become, just check the high scores. The medium has outpaced all other entertainment categories in revenue and profit, pulling in $116 billion globally in 2017, compared to $105 billion for TV and streaming TV, $41 billion for movies, and $17 billion for music.


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TECHNOLOGIES

AVIA records biggest turnout yet for the Asia Video Summit 2020

Asia Video Industry Association, Create Hong Kong | November 24, 2020

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While content remains king, the title for queen is much contested, as our various panelists had differing views. With Parminder Singh, Chief Commercial and Digital Officer, Mediacorp, distribution is the queen, while according to Ivy Wong, CEO of VS Media "the community is the Queen". Herexperience with local creators showed the importance of not only building content but also the community around it. This sentiment was also shared by Agnes Rozario, Director of Content, Astro, on her panel on Content Cravings. Agnes reiterated the need to produce content that is relevant and close to the hearts of their viewers through data mining and analytics, to inform decision making on the content piece and to put consumers first in order to engage them. Data is also the big focus in the world of Premium Advertising. 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Despite all the innovation, technology and data at hand though, Tom Keaveny, Chief Innovation & Information Officer, beIN Media Group, summed it up best at his closing panel, "It's not old media or new media... it needs to be all media. Great content... will always find its value and the ones who can curate it, treat it, market it and price it the best, will be the ultimate winners." AVIA would like to thank the Asia Video Summit 2020's Lead Sponsor Create Hong Kong of the Government of the Hong Kong Special Administrative Region for the Community Outreach Programme which provided free passes for local SMEs in the video industry and tertiary students of relevant programmes to participate in the Summit and workshops; Gold Sponsors Baker McKenzie, Brightcove, DOCOMO Digital, Google, Magnite, Nielsen, SpotX, TV5MONDE, Viaccess-Orca, WarnerMedia; Silver Sponsors Alibaba Cloud, AsiaSat, Bounty Media, Digital Ocean, InMobi, InvestHK, INVIDI, Kaltura, MEASAT, MediaKind, Nagra, Netflix, PubMatic, SES, Vuulr, Xandr. About the Asia Video Industry Association (AVIA) AVIA is the trade association for the video industry and ecosystem in Asia-Pacific. It serves to make the video industry stronger and healthier through promoting the common interests of its members. 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Website: www.createhk.gov.hk For media enquiries and additional background please contact: Charmaine Kwan Head of Marketing and Communications Email: charmaine@avia.org Website: www.avia.org LinkedIn: www.linkedin.com/company/asiavideoia Twitter: @AsiaVideoIA

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Spotlight

As digital interfaces become more immersive, game design is the paradigm we need to adopt to best serve our customers. A bold statement, yes, but the evidence is in accelerating trends on user engagement, ubiquity of technology, and maturity of experiences. Video gaming leads all other forms of entertainment For a dramatic illustration of how important game design has become, just check the high scores. The medium has outpaced all other entertainment categories in revenue and profit, pulling in $116 billion globally in 2017, compared to $105 billion for TV and streaming TV, $41 billion for movies, and $17 billion for music.

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