Pioneering tool to manage media industry's digital carbon footprint

A collaboration between computer scientists at the University of Bristol and nine major media companies, including ITV and BBC, will help the media industry understand and manage the significant carbon impacts of digital content. The 12-month collaboration, facilitated by sustainability experts, Carnstone, will see University of Bristol researchers working with sustainability and technology teams at the BBC, Dentsu Aegis Network, Informa, ITV, Pearson, RELX, Schibsted, Sky and TalkTalk, to map the carbon hotspots of digital media content and services. The aim is to create an online carbon calculator, DIMPACT, available to any company offering digital products and services.