Triton Digital®, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, announced that Radio Mitre SA, the leading broadcast radio company in Argentina, has chosen Triton Digital to power its streaming and podcasting strategy. Through the partnership, Radio Mitre SA will adopt Triton Digital’s suite of audio streaming and podcasting solutions for secure distribution, seamless monetization, and robust analytics.
“As one of the largest streaming audio companies in the country, we needed a technology partner that could help us monetize, scale, and keep up with the demand of our growing audience, Triton Digital was the obvious choice for us. The company’s vast array of solutions helps us manage our streaming audio and podcast advertising programmatically to simplify the advertising process and maximize ad revenue.”
-Hernan Vilaplana, Head of Digital Business and CFO, Radio Mitre SA
Radio Mitre SA will be migrating over 200 live and web radio stations to Triton Digital. The company will leverage Triton’s Audio Marketplace and Yield-Op Supply Side Platform to expand its programmatic advertising capabilities, taking advantage of Triton’s expansive DSP partnerships to improve inventory demand and monetization. On the podcast side, Radio Mitre SA will use Triton Digital’s Omny Studio podcast management and distribution platform to help streamline podcast hosting, publishing, and editing. Radio Mitre SA will also adopt Triton Digital’s unique audience measurement capabilities to access consistent and reputable digital audio consumption data to gain a better understanding of its audiences and increase overall advertising revenue.
“The digital audio market in Latin America is growing at a rapid rate, We are thrilled to be working with one of the largest digital audio companies in Argentina to provide listeners in that region with the best listening experience available. We look forward to helping Radio Mitre SA establish innovative audio strategies along with new areas of monetization to help expand the company’s reach within this key market.”
-Oscar Sermeño, VP of Market Strategy - Americas, Triton Digital.
The partnership with Radio Mitre SA further demonstrates Triton Digital’s commitment to provide technologies that enhance the digital audio advertising market in the Latin America region – a market that is expected to grow in revenue to $100 million by 2026.
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio, podcast, and broadcast radio industries. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading streaming audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global audio industry. For more information, visit www.TritonDigital.com.
About Radio Mitre SA
Radio Miter S.A. belongs to Grupo Clarín, and their most important stations are Radio Miter, AM 790 and La 100, FM 99.9. With more than 97 years of experience, Radio Miter brings together the most renowned journalists at the national level and has been present at every milestone in Argentine history, growing the freedom of expression and access to information. La 100 is one of the FM stations with the longest history in Argentine radio. Leveraged by its strength in the analog world and its ability to explore the digital world, La 100 brings together the main figures of local entertainment in its programming, to which is added a meticulous musical curatorship. Through its digital products, its figures and its equipment, Radio Miter S.A. accompanies each listener with all the necessary information. #SomosMitre