Roku Starts Selling New Premiere 4K Streaming Adapters, Roku TV Wireless Speakers

Streaming device maker Roku unveiled its fall device lineup Monday, which includes two new streaming devices as well as the company’s previously-announced smart speakers. The common thread for all those announcements is an attempt to introduce better audio and video, thanks to 4K streaming and Hi-Fi sound.“Roku believes that this is gonna be a 4K holiday,” said the company’s director of product management Lloyd Clarke in an interview with Variety.On the streaming adapter front, Roku introduced two new devices Monday: The new $40 Roku Premiere is a 4K streaming adapter that lends its look from the company’s Roku Express, but incorporates a 4-core processor to power 4K and HDR streaming from services like Netflix and Amazon Prime Video.The Premiere includes an infrared remote that requires consumers to have line-of sight to the device. Anyone who spends $50 on a Roku Premiere Plus can instead opt to hide their streaming hardware behind their TV. This model comes with the same hardware as the Roku Premiere, safe for an upgraded Wifi remote that doesn’t require line-of-sight, and also includes a microphone for voice control as well as power and volume buttons to control the TV.