RTL Consolidates Digital Operations, Sets Ambitious Revenue Target

Media giant RTL is bringing its digital businesses together and said it expects the combined entity to more than double revenues to €100 million ($112.7 million) by 2022.The pan-European broadcast and media group is bringing together its digital video business in the Nordics, United Screens; its German-based counterpart, Divimove; and Dutch online channels business RTL MCN.The move comes as RTL looks to aggressively grow its digital businesses, adding to the income from third-party platforms such as YouTube. Divimove will be the overarching brand for the digital operation, with the other units continuing to use their brands locally for the time being. RTL said the ambitious revenue target will be driven by planned investment in the newly combined unit. The company’s top brass has approved a growth plan to significantly expand digital, notably in the areas of talent management, production of short-form video, and ad sales and data.