Ryff, a tech startup for virtual product placement, partnered with Comcast Technology Solutions (CST) for enhanced video advertising experiences. After completing CTS' 2022 LIFToff VideoAI challenge successfully, it pilots its technology with CTS for trial video advertising solutions.
CTS' Comcast NBCUniversal LIFT Labs designed a program called LIFToff, offering partnerships between the company and startups on a large scale for commercialization. This program's LIFToff VideoAI challenge became a platform for the audience to consume more free advertising content and for companies to rethink their advertisement viewing experience. Its LIFT Labs is collaborating with startups for advanced technologies, influencing brand advertising. The experts from LIFT Labs and CTS isolated five startups for tough competition, and Ryff got selected for enterprise-ready pilot solutions.
Founder and CEO of Ryff, Roy Taylor said, "Over the last four years, Ryff has championed the use of AI in a way that challenges how the advertising industry traditionally views brand integration." He added, "We knew that we needed to think creatively, and we're excited that Comcast NBCUniversal's LIFT Labs shares our vision of using emerging technology as a current and future force. Winning the LIFToff VideoAI challenge is a testament to the industry's acceptance of Ryff's mission, and we are eager to continue pushing boundaries and pioneering the industry."
(Source – Cision PR Newswire)
Executive Director of Startup Engagement at Comcast NBCUniversal, Laura Plunkett said, "Ryff's technology is very compelling with an innovative business model that creates tremendous opportunities for value creation and capture." She added, "In traditional product placement, a brand is simply inserted into content and it usually just stops there. Ryff creates options around seasonality, audience specificity, and even macro volatility."
(Source – Cision PR Newswire)
About Ryff
Founded in 2018, Ryff, an entertainment solutions provider, offers solutions for production workflow, placer, artificial intelligence, programming, monetization, content distribution, media streaming and advertising, imaging, product placement, visual computing and intelligent images. Headquartered in Los Angeles, California, it is transforming product placement through its proprietary AI technology. It promotes entertainment products on edited content like OTT library content through virtual placements. Its newly-opened inventory can enhance the audience reach of advertising brands and build their cultural relevance. In addition, it provides AI-powered intelligent analysis of any moving image content and contextually relevant virtual placements for brands.