Salesforce collaborates with Team USA, the LA28 Olympic and Paralympic Games, and NBCUniversal

Salesforce, the global CRM leader, announced today a new multi-year partnership with Team USA and the LA28 Olympic and Paralympic Games. Salesforce also announced a seven-year agreement with NBCUniversal to boost its Olympic and Paralympic coverage across platforms.

Salesforce will offer Salesforce Customer 360 technology to create an engaging fan and athlete digital experience over the next seven years as a Founding Partner of the LA28 Olympic and Paralympic Games.

Salesforce will sponsor media coverage of Olympic and Paralympic Games from Tokyo 2020 through LA28 as part of its collaboration with NBCUniversal. In addition, NBCUniversal will leverage Salesforce technology to create Olympic and Paralympic fan communities.

"Salesforce is a crucial partner in NBCUniversal's transformation, and we're so eager to transform the next five Games together," said Linda Yaccarino, NBCUniversal's Chairman of Global Advertising and Partnerships. "We will combine fan engagement and content over the next seven years to provide a personalized experience for every Olympic and Paralympic fan in the United States. The largest stage for athletes and companies is perhaps the most powerful source of innovation."

About Salesforce

Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers. Salesforce has headquarters in San Francisco, with offices in Europe and Asia.

About LA28

The LA28 Olympic and Paralympic Games will be a platform of inclusion and creativity for athletes and fans worldwide, harnessing Los Angeles' diversity, optimism, and youthful energy. LA28 will mark Los Angeles' third time to host the Olympic Games (previously hosted in 1984 and 1932) and the first time to host the Paralympic Games. The LA28 Games Plan will use existing world-class stadiums and sports venues across the Los Angeles region, ensuring a sustainable and fiscally responsible event. The LA28 Games are independently operated by a privately funded, non-profit organization with revenue from corporate partners, consumer products, hospitality and ticketing programs, and a significant contribution from the International Olympic Committee.

About Team USA
Team USA is the world's largest and most diverse team of athletes from across the United States who compete at the Olympic, Paralympic, Youth Olympic, Pan American, and Parapan American Games. The United States Olympic & Paralympic Committee, founded in 1894, serves as the National Olympic Committee and National Paralympic Committee for the United States and is responsible for protecting, supporting, and empowering Team USA athletes.

About NBCUniversal
NBCUniversal is one of the world's leading media and entertainment companies in developing, producing, and marketing entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.