Snapchat Recruits Former Nielsen Exec Cheryl Idell to Head of Entertainment Measurement

variety | November 13, 2017

Cheryl Idell, a veteran of media research and advertising measurement with nearly three decades of experience, has joined Snap as head of entertainment measurement. Snap hired Idell to help pitch its advertising products to movie studios, TV networks and internet-video platforms. She reports to Ali Rana, Snap’s global head of measurement and insights.

Spotlight

Low back pain (LBP) is one of the most common problems among adults. The usual physiotherapy treatment is to perform physical exercises. However, some LBP patients have false beliefs regarding their pain and they tend to avoid physical movements which might increase their pain and disability. Virtual reality (VR) has proven to be an effective intervention in improving motor functions and reducing pain perception. Existing VR interventions for LBP rehabilitation were based on a non-immersive VR, whereas to effectively reduce the pain intensity, we need an immersive VR. In this paper, we introduce the development and evaluation of a serious game called RabbitRun with an immersive experience to engage the patients.


Other News
SOLUTIONS

Court TV Mystery to be rebranded ION Mystery on Feb. 24

SCRIPPS | February 28, 2022

Scripps Networks, part of The E.W. Scripps Company (NASDAQ: SSP), will rebrand its popular and widely available network Court TV Mystery as ION Mystery starting today. Mystery has added popular procedural dramas to its schedule and with the network's programming now more connected with the hall of fame line-up of hit dramas on ION, aligning the two networks creates increased consumer recognition, expands brand affinity and cross-promotional strength, and facilitates the ability to naturally share content and more." Lisa Knutson, president of Scripps Networks ION Mystery reaches adults 25-54 and is available in 120 million homes representing 98% of the United States. The Scripps Networks reach nearly every American through the national news outlets Court TV and Newsy and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery, Laff, and TrueReal. About Scripps The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of 61 stations in 41 markets. The Scripps Networks reach nearly every American through the ational news outlets Court TV and Newsy and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery, and TrueReal. Scripps is the nation's largest holder of broadcast spectrum. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, "Give light and the people will find their own way."

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TECHNOLOGIES

Spintop Network Announces Their Next-Gen GameFi Ecosystem With Cutting-Edge Technology

Spintop Network | April 26, 2022

Spintop Network has presented their state-of-the-art GameFi blockchain ecosystem, which offers developers, investors and gamers alike a streamlined game finance experience. Blockchain gaming has developed as an exciting utility within the digital ecosystem. That development, however, has been associated with basic problems in connectivity and interaction amongst stakeholders. Many popular gaming platforms have been unable to provide users with a broadly-encompassing environment on which to publicize, launch and invest in games, no less to discover, play, trade and earn with them. GameFi solves those problems by offering a complete and expansive ecosystem.With the developing global market for digital gaming, the community is watching this sector boom and benefit users financially. With so many opportunities, bringing interest groups together and cataloging those opportunities becomes key. Gamers can use the many features of the hub to both discover and profit. Spintop’s GameFi ecosystem provides gamers with the option of finding games across Gamepedia, trading tokens across Spindex, and sharing NFTs across the NFT Marketplace. It uses the tools of Web3 to offer a unique experience. Gamers can find their preferred games across the Gamepedia, a community-driven gaming guide that provides greater ease in game selection. Following the selection of a game, the platform provides reviews and user guides that can help gamers play their game perfectly. Spintop Network operates on the play-to-earn model, allowing gamers to earn across the blockchain. As this market has grown, many gaming platforms have been integrating this innovation in their systems for user utility. Spintop Network’s Guild Maker helps users set up their character with appropriate in-game tools and earn from playing games. The Guild Maker allows sponsors to create guilds, which are then capitalized on by scholars (gamers) who compete on their behalf. The rewards are then distributed among sponsors and scholars. With considerable earning potential through playing, users can then manage their earnings across Spindex, the DeFi hub for gaming projects. Spindex would potentially offer services in staking, farming and trading coins across the platform to help users get more from their in-game earnings. This would soon see cross-platform operability through the SPIN token. Spintop Network enhances user operability with its NFT marketplace. Users can buy, sell and rent their NFT assets and use their guild elements for their character. The potential for regulation of the assets across the marketplace would be extremely helpful in securing their value throughout the ecosystem. The network also believes in supporting new blockchain projects in their growth. To make the growth consistent, Spintop Network has developed a GameFi Launcher and Incubator Program, SpinStarter. It would also offer users the opportunity to invest in developing blockchain projects and, thus, become a part of digital excellence across the network. Spintop Network’s GameFi ecosystem is a project that is revolutionary for developers, investors and gamers. With a complete set of tools under its belt, Spintop is working on improving the GameFi and blockchain ecosystem. To do that, Spintop is currently working on partnerships and collaborations. It has recently announced its partnership with BetU Ecosystem, it comprises of 3 interrelated platforms: BetU Verse - A licensed metaverse resort and casino, EarnU - Play-to-earn sports & esports prediction game, and BetU - A sports, esports, & crypto betting platform. Spintop has also successfully configured its second IDO, Creo Engine, a GameFi platform. Another partnership worth noting is with Altura NFT, where both parties will be working together to implement smart NFTs and guilds into each other's ecosystems. These advancements show their consistent approach in benefitting the digital community. About Spintop Network: Spintop Network is a GameFi ecosystem that provides users with the opportunity to play, earn, trade and discover in the blockchain gaming system. It combines diverse elements to appeal to developers, investors and gamers alike. With a belief in benefitting the digital community through consistent development, Spintop Network is working on integrating a play-to-earn mechanism with a DeFi hub, NFT marketplace and Incubator program.

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APPLICATIONS

WebPurify Launches New Virtual Reality (VR)/Augmented Reality (AR) Live Team Moderation Studio

WebPurify | April 04, 2022

WebPurify, already leaders in the content moderation industry for over 15 years, has launched their new VR Moderation Studio. The new arm will focus exclusively on moderation for VR/AR and the ever-expanding Metaverse. The new team is growing rapidly, blending new hires with internally-recruited specialists who already have years of experience ensuring good behavior in VR settings. Now, however, instead of simply being a subset of WebPurify’s conventional image and video moderation services, WebPurify’s new VR Moderation Studio is giving the specialized attention, tech and headcount the VR/AR use case deserves. “The Metaverse is here to stay, To our knowledge, we’re the first company in our space to offer live moderation services specific to VR/AR moderation, and to allocate employees whose role is solely that of moderation in virtual worlds. We’ve decided this service should not be ‘lumped in’ with conventional moderation. They’re two completely different animals, and require different specialization.” -co-founder and CTO Jon Freger affirms. WebPurify is known for its robust AI models that protect user experience by screening out inappropriate content within text, images and video. The company also offers seamless integration with its human moderation services for a “double check” approach to ensure safe content. The new VR Moderation Studio builds on WebPurify’s existing foundation while adding: Dedicated VR headset, controller and haptic suit rooms (designated physical space within WebPurify’s offices), for moderation-through-play. New protocols for QC processes, and client-vendor feedback loops, specific to VR/AR. New moderation techniques, specific to VR, including de-escalation of bad behavior and working with the appropriate authorities should certain behavior qualify as illegal. Revised mental health guidelines for moderators that address VR-specific stressors. With new experiences comes new responsibility, Freger continues. VR introduces a behavior variable to moderation that is far more nuanced and contextual than, say, harassment by text chat. This includes gesturing, the concept of personal space or the use of virtual economies to mask very real, inappropriate criminality. Our VR teams are specially trained to deal with these situations as AI evolves to help meet these complexities. WebPurify’s VR team is already actively working with metaverse game publishers globally, and looks forward to growing its client list in the near term. About WebPurify: WebPurify is a privately held company specializing in profanity, image and video moderation services (we offer both AI and human moderation approaches, or a hybrid of both). Our robust solutions for brand protection and regulation of user-generated content run the gamut: from enterprise to low-cost, self-serve packages. Developers, brand, and product managers at every level—from individual bloggers to Fortune 500 companies—trust WebPurify for all of their UGC moderation needs. For more information, visit WebPurify.com.

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BUSINESS

Music and Entertainment Data/Analytics Company P-MRC Data Changes Name to Luminate, Reflecting Its Role In Entertainment's Data Economy

Luminate | March 17, 2022

the company formerly known as P-MRC Data, whose brands have been synonymous with signaling music trends as well as accurate and transparent entertainment industry data for decades, is now called Luminate. The entertainment industry can still expect the same objective, robust dataset comprising music sales, consumption, and consumer engagement, as well as extensive production metadata on the TV and film industry, as before. Going forward, Luminate will continue to create or incorporate even more fully validated data sources, enabling customers with a wider range of tools that support their most crucial decisions. Luminate, which powers Billboard's industry definitive music charts, counts virtually every top-tier entertainment company as a client. "We re-conceived this brand as the industry's central and most trusted source for all of entertainment's verified strategic and operational data. The name represents our mission to bring clarity and insight to a complex and evolving industry, Over the past few months, we have begun to incorporate our tent-pole products, MRC Data and Variety Business Intelligence, into the most comprehensive entertainment analytics offering, which will eventually span across all major media categories, while comprehensively managing the rights of our ecosystem data partners and contributors." -Rob Jonas, CEO of Luminate. Luminate recently launched Global Hits, which tracks top performing songs across forty-eight countries and offers comparison and analysis across regions. The company is also scheduled to release a unified, cross-industry analytics platform later this year. Though the music industry has been dependent on the Billboard charts since the late fifties, the recent advancements in technology and data science have ushered a new data-driven era for all of entertainment. Luminate sits at the center of this new data-centric ecosystem. About Luminate Luminate is the preeminent entertainment data and insights company, unlocking access to the most essential, objective, and trustworthy data compiled from thousands of verified data sources. With more than 30 years of history, this new company not only powers the Billboard Charts, but also informs the entire entertainment industry. Luminate brings together MRC Data, Variety Business Intelligence, Music Connect, BDS Radio and SoundScan to create the most comprehensive source of independent, objective, and foundational entertainment data. The company operates independently and is owned through a joint venture between Penske Media Corporation and MRC. For more information visit: luminatedata.xyz

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Spotlight

Low back pain (LBP) is one of the most common problems among adults. The usual physiotherapy treatment is to perform physical exercises. However, some LBP patients have false beliefs regarding their pain and they tend to avoid physical movements which might increase their pain and disability. Virtual reality (VR) has proven to be an effective intervention in improving motor functions and reducing pain perception. Existing VR interventions for LBP rehabilitation were based on a non-immersive VR, whereas to effectively reduce the pain intensity, we need an immersive VR. In this paper, we introduce the development and evaluation of a serious game called RabbitRun with an immersive experience to engage the patients.

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