Sony Electronics Launches the New Interchangeable-Lens Vlog Camera ZV-E10 for Vloggers and Video Creators

Sony | July 28, 2021

Sony Electronics Inc. announced the new ZV-E10, the first Alpha series interchangeable lens vlog camera. The new camera, which was designed from the bottom up for vlogging and vloggers, combines Sony's advanced imaging technology with comprehensive usability and a custom-made feature set optimized for video creators.

The ZV-E10 is powered by a 24.2-megapixel (approx. effective) APS-C Exmor CMOS sensor and the BIONZ X image processing engine, producing high-quality images with high sensitivity and detailed texture depiction, and stunning natural bokeh. In addition, the ZV-E10 also includes the acclaimed vlogging-specific features found in the popular ZV-1 digital camera, such as "Background Defocus"i, which can smoothly switch between a blurred (bokeh) and sharp background, and the "Product Showcase Setting"ii mode, which allows the camera to automatically shift focus from the subject's face to an object being highlighted.

The ZV-E10 is a video-first design in a lightweight form factor (about. 12 oz. / 343giii) with the famous side-opening Vari-angle LCD Screen that allows creators to connect external microphones on top of the camera. This simplifies the setup while enabling users to view the screen in selfie mode and from high and low angles.

In addition to the screen, the ZV-E10 includes many additional simple vlogging capabilities, such as a new mode button on the top of the camera that enables producers to quickly switch between Still/Movie/Slow and Quick modes with a single touch.

The new camera also has advanced video features, including 4K (QFHD: 3840 x 2160) video recording and Slow Motion with excellent image quality (FHD 120p)iv. Electronic image stabilization with Active Modev is also available, providing steady video recording even when walking or filming hand-held. Furthermore, the advanced AF (autofocus) technology of the ZV-E10 provides fast, accurate AF with outstanding tracking performance and high-quality audio for clear sound recording.

Pricing and Availability

The new ZV-E10 will be available in black and white late August for about USD 700.00 and CAD 900.00. It will be available at a variety of Sony-approved dealers throughout North America.

A new kit including the ZV-E10 camera and the E PZ 16-50mm F3.5-5.6 OSS power zoom lens will also be available at the end of August for about USD 800.00 and CAD 1,000.00. It will be available at a number of Sony authorized dealers throughout North America.

About Sony Electronics Inc.
Sony Electronics is a Sony Corporation of America division and an affiliate of Sony Group Corporation, one of the world's most diverse entertainment companies, with a portfolio that includes electronics, music, motion pictures, mobile, gaming, robotics, and financial services. Sony Electronics, headquartered in San Diego, California, is a global consumer and professional electronics leader. Operations include R&D, engineering, sales, marketing, distribution, and customer support. In addition, Sony Electronics develops products that innovate and inspire future generations, such as the award-winning Alpha Interchangeable Lens Cameras and ground-breaking high-resolution audio devices. Sony is also a leading provider of end-to-end solutions, ranging from 4K professional broadcast and A/V equipment to industry-leading 4K and 8K Ultra HD TVs.


Expectations for Virtual Reality (VR) have surged to new heights in recent years. Estimates on the potential of the VR market have been highly ambitious, with varying projections of 50%-100% annual growth rates, resulting in a market that ranges in size from $19 billion to $35 billion. Much of this growth has been expected to come from the in-home VR market as the general public’s enthusiasm for VR grows.

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Pixelworks | April 20, 2022

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Expectations for Virtual Reality (VR) have surged to new heights in recent years. Estimates on the potential of the VR market have been highly ambitious, with varying projections of 50%-100% annual growth rates, resulting in a market that ranges in size from $19 billion to $35 billion. Much of this growth has been expected to come from the in-home VR market as the general public’s enthusiasm for VR grows.