Sony Interactive aims to put games on the big screen

warc | May 22, 2019

Following the stellar success of DC and Marvel in migrating comic book heroes to the big screen, Sony Interactive Entertainment has launched PlayStation Productions, aimed at taking some of its most successful games to the movies and TV.“We’ve got 25 years of game development experience and that’s created 25 years of great games, franchises and stories,” Shawn Layden, chairman of Worldwide Studios at SIE told The Hollywood Reporter.“We feel that now is a good time to look at other media opportunities across streaming or film or television to give our worlds life in another spectrum,” he added. The production company has a potential goldmine of over 100 original games to trawl, from adventure and sci-fi to mystery and horror.“Instead of licensing our IP out to studios, we felt the better approach was for us to develop and produce for ourselves,” explained Asad Qizilbash, who will head the new company: “one, because we’re more familiar, but also because we know what the PlayStation community loves.”

Spotlight

The modern marketeers are looking ahead as the marketing landscape continues to evolve at a rapid pace. It is up to chief marketing officers (CMOs) to put organizations on the right path towards digital marketing success with emerging technologies such as Big Data, AR/VR, and robotic process automation.


Other News
BUSINESS

Mythical Games Announces Partnership with Leading South Korean Gaming Publisher Kakao Games as Part of APAC Expansion

Mythical Games | June 20, 2022

Next-generation blockchain gaming studio Mythical Games has announced a partnership with Kakao Games, South Korea’s leading publisher of online and mobile games. Moving forward, Mythical will integrate and support the BORANETWORK – an affiliate of Kakao Games and its proprietary blockchain and layer 2 ecosystem – as both entities continue their expansion in Asia.Mythical Games’ Web3 ecosystem allows players, creators, and artists to enjoy a frictionless gaming experience through ownership of a digital game collection. Earlier this month, Mythical announced a first-of-its kind partnership with the NFL to release the league’s first blockchain-based game. Its flagship game, Blankos Block Party, recently partnered with fashion brand Burberry and electronic music artist Deadmau5. In addition to the integration, Mythical will be joining BORA’s node validator and governance committee, a major milestone for both parties as they continue to expand to global markets. "We are thrilled to be joining the BORA node validator and governance committee. We see BORA not only as a next-generation blockchain, but also as a leader in bringing entertainment to Web3 in Korea – giving them a unique edge that no other protocol has. With Mythical's expansion into Seoul earlier this year, we are keen to strategically align with leaders in the region.” -Rudy Koch, Co-Founder at Mythical Games BORANETWORK CBO Young-joon Lim said, We're thrilled to be working with Mythical Games and welcome their onboarding on BORA. Mythical Games is a pioneer and visionary in Web3 building 'play and own' game economies," and added, “We will explore cross-promotion opportunities and potential collaborations in order to create synergy between each platform. About Mythical Games Acknowledged by Forbes’ Disruptive Technology Companies To Watch in 2019 and Fast Company’s World Changing Ideas 2021, Mythical is a next-generation games technology company creating a Web3 gaming ecosystem by leveraging blockchain technology and playable NFTs for tools that enable players, creators, artists, brands, and game developers to become stakeholders and owners in new “play and own” game economies. Led by gaming industry veterans, the team specializes in building games around player-owned economies and has helped develop major franchises including Call of Duty, World of Warcraft, Guitar Hero, DJ Hero, Marvel Strike Force, and Skylanders. Mythical Platform protects gamers that may be new to blockchain through a custodial wallet for their digital items, while allowing advanced players the freedom to link their own wallets via bridges between the Mythical Chain and public mainnets. With its “gamers-first” focus, the Mythical Platform ensures players don’t need to dive into the intricacies of blockchain to enjoy ownership of their digital collections and have a great game experience. About Kakao Games Kakao Games is a leading publisher of online and mobile games. Founded in 2016, it is responsible for publishing a variety of games, including Krafton's PlayerUnknown's Battlegrounds (available in Korea), Kong Studios' Guardian Tales (available in Korea, North America, Europe, Latin America, and Oceania), XL Games’ Moonlight Sculptor (available in Korea, North America, Europe, and Taiwan), and its newest addition, Lion Heart Studio's ‘Odin: Valhalla Rising’ (available in Korea and Taiwan). Kakao Games is expanding its business to the blockchain market and Web3 gaming ecosystem. About METABORA METABORA is an affiliate of Kakao Games and the parent company of BORANETWORK focused on game development and blockchain-based gaming ecosystems. Its portfolio includes mobile games such as ‘Friends Popcorn,’ ‘Friends Town,’ and ‘Friends Shot’ based on Kakao Friends intellectual property (IP). METABORA is expanding its platform beyond traditional gaming to focus on the development of blockchain technology and the Metaverse.

Read More

TECHNOLOGIES

Kontron Announces the Opening of Its New In-Flight Entertainment and Connectivity Product Service Center in Europe

Kontron | June 17, 2022

Kontron, a leading global provider of IoT/Embedded Computing Technology (ECT), and Inflight Entertainment and Connectivity (IFE&C) solutions, announced its latest IFE&C product service center has officially been opened. The Part 145 certified European Repair Centre, located in Ismaning, Germany, at the Kontron Europe headquarters, will offer repair, modifications and updates for Kontron’s In-Flight Entertainment range of avionics products within its dedicated 100 m² repair area. Initially, repair support will be offered on the range of Kontron Server products, Wireless Access Points (CWAPs) and Removable SSD; additional IFEC products, including the MODMAN product family, will be supported over time. “It became increasingly obvious with our global business that having multiple certified repair centers across the globe, would allow our customers to choose how to manage their own programs. This new European facility is the first step in this process and we will make further announcements regarding additional regional repair centers in due course. When service is requested it’s important that downtime is reduced to the absolute minimum and that fast turnaround times with traceability and quality are available. I’m very excited that this new facility is fully operational and ready to help our customers.” -Jon Moseley, Kontron’s VP Business Development The facility with dedicated trained and certified support staff will be a critical part of the support Kontron plans for its IFE&C business. Under the management of Christian Tanner, a 14-year Kontron veteran, the repair facility demonstrates Kontron’s commitment to the IFE&C business and the European region. Kontron is a global leader in IoT/Embedded Computing Technology (ECT). As part of the S&T technology group, Kontron offers individual solutions in the areas of Internet of Things (IoT) and Industry 4.0 through a combined portfolio of hardware, software and services. With its standard and customized products based on highly reliable state-of-the-art technologies, Kontron provides secure and innovative applications for a wide variety of industries. As a result, customers benefit from accelerated time-to-market, lower total cost of ownership, extended product lifecycles and the best fully integrated applications. For more information, please visit: www.kontron.com All rights reserved. Kontron is a trademark or registered trademark of Kontron Europe GmbH. All other brand or product names are trademarks or registered trademarks or copyrights by their respective owners and are recognized. All data is for information purposes only and not guaranteed for legal purposes. Subject to change without notice. Information in this press release has been carefully checked and is believed to be accurate; however, no responsibility is assumed for inaccuracies.

Read More

PRODUCTS

WOWCube® Entertainment System by CubiOs Inc., Now Available for Pre-Order

CubiOs Inc | June 23, 2022

CubiOs Inc. announced their one-of-a-kind immersive-reality gaming platform, The WOWCube ® entertainment system, is now available for pre-order. Named one of “The 100 Best Inventions of 2021” by Time Magazine, the WOWCube® system was recognized in 2020 with The Edison Best New Products Award, and was a CES Innovation Award honoree in 2021. It is certified by STEM as an educational gadget and also serves as a stress-relief tool that has a positive impact on the development of motor skills, cognitive function and three-dimensional thinking. Pre-orders for the one-of-a-kind cube-shaped device are now offered at 40% off the launch retail price “For anyone who loves gadgets and games, and parents who want to invest in their child’s cognitive abilities, the WOWCube ® system is a modern version of the Rubik's Cube, that will continue to evolve and entertain,With our WOWCube ® System, players interact with games in a unique and thoughtful way - by examining the action from different angles and sorting it out using motor skills and three-dimensional thinking. It is so much more than a gadget or a game, it’s also a certified educational device and developmental tool, that’s fun too!” -Ilya Osipov, President of CubiOs Inc. The WOWCube ® entertainment system features eight separate cubicle modules connected to each other, that let you interact with the digital world as if it were real. Each module is a separate device with three high-resolution screens and a CPU inside. Video games run simultaneously on all 24 screens covering six sides of the device, as the 3D puzzle cube delivers a unique experience where virtual gameplay is controlled by physically tilting, twisting and shaking. When not in use for gaming, the WOWCube can be placed on the charging dock to connect with your smartphone via Bluetooth, and each of the 24 screens can be used to showcase information you want or need handy. CubiOs Inc. is building an entirely new ecosystem of games, widgets, and apps for the WOWCube ® entertainment system by providing SDK and APIs for developers worldwide, who are inspired by unique possibilities to create immersive-reality worlds on the next-gen cube. More details on the DevKit for developing Cube Apps will be available soon. Pre-orders for the WOWCube ® system are now available at https://wowcube.com/buy, at a fraction of the future retail price, for a limited time only. Consumers who want to get their hands on the cube first can purchase a Starter Pack for $299 which includes WOWCube® Entertainment System, a 30CC$ Gift eCard, 3 games and much more available at WOWCube® Play Store. Additionally, Full Pack “Cut The Rope®” and Full Pack “Space Invaders®” editions, are priced at $349 and include WOWCube® Entertainment System plus a 50CC$ Gift eCard, accessories and pre-installed exclusive games. 40+ free and paid games will be available to consumers by the shipment date. All pre-order purchases are verified and secured, with easy payment options and free refunds, plus a refer-a-friend program. The first batch of WOWCube® Entertainment System plans to be delivered in December 2022. About CubiOs Inc. The company is the creator of the WOWCube ® entertainment system — the first-in-class immersive-reality innovative console and the gaming platform providing a unique experience of interacting with the digital world as if it’s a real object by twisting, shaking, and tilting it. CubiOS Inc. is based in Sarasota, FL, and focuses on design, development, marketing, and distribution of hi-tech consumer robotic toys and entertainment game platforms. It is an independent R&D and manufacturing company, developing breakthrough technologies and innovations, and building the ecosystem around the WOWCube ® entertainment system. The CubiOs Studio is the company's game-design lab that creates next-gen digital apps & widgets running on the WOWCube ® entertainment console.

Read More

INDUSTRY MARKET

New Report from Comcast Advertising Finds Optimal Balance for TV and Streaming Advertising, Including Significant Portion Dedicated to Streaming

Comcast Advertising released a new, cross-industry | June 13, 2022

Comcast Advertising released a new, cross-industry report titled “The Comcast Advertising Report 2022: Actionable Insights for the Modern TV Advertiser.” Relying on proprietary data, the report provides a unique view into the current landscape from the perspective of viewers, buyers and then sellers – culminating in a specific and fact-based recommendation for the optimal balance of TV and streaming advertising.Comcast Advertising, the advertising division of Comcast Cable, is comprised of Effectv, its advertising sales division, and FreeWheel, its media and technology arm. Both parts of the business contributed to the extensive findings in the report, providing a broad perspective for readers. “The TV advertising landscape is incredibly complex now, and there are more players in the space than ever, While most reports focus on a single view of this complexity, Comcast Advertising is in a unique position to see it from all angles – how viewers are viewing, buyers are buying, and sellers are selling. With this perspective, we are able to truly see what works and what doesn’t in today’s landscape, and provide fact-based insights and predictions about how advertisers can optimize their spend.” -Marcien Jenckes, Managing Director, Comcast Advertising. Below are some of the key findings included in the report’s inaugural edition: Viewers prefer live content on both TV and streaming. In fact, 89% of traditional TV viewing is spent watching live TV and 54% of digital video viewing is live Viewers are exposed to more digital ads than ever before, as ad views on digital services increased by 45% from 2H20 to 2H21 Audience targeted campaigns have increased by over 50% year-over-year, as advertisers turn to audience targeting to reach viewers, at scale, across viewing platforms Programmatic ad views have grown 80% year over year, as advertisers see programmatic buying as a way to reach specific audiences more efficiently. There was also an increase in programmatic campaigns bought on a guaranteed basis. As sellers move to programmatic models, they are working with an average of 13 different programmatic partners – and up to 30 in total Following its focus on the latest trends for viewers, buyers and sellers, the report delves into an actionable “formula for success” for modern advertisers. Based on a study of more than 20,000 campaigns, Comcast Advertising recommends that advertisers allocate 20-30% of their TV budget towards streaming advertising, and the rest to traditional TV. “For years, advertisers have been asking us how to best balance investments across traditional TV and streaming platforms in order to enhance campaign performance, Advertisers shouldn’t be making a guess or ‘going with their gut’ on this; rather, they should focus on the data. By looking at tens of thousands of campaigns across verticals and across budget amounts, the data is quite clear – TV should still act as the foundation for most advertisers, but reach is highest when 20-30% of the budget is allocated to streaming.” -James Rooke, General Manager, Effectv. The report concludes with a look at predictions for the years ahead. Included among these predictions is what’s next for streaming, the importance of first-party data, the shift to audience-based buying, the scaling of addressable advertising and the growth of programmatic. “This has been an incredible year for TV advertising’s progress and innovation, and this is clearly evident in the discussions we’ve having every day,” said Mark McKee, General Manager, FreeWheel. “From addressable, to programmatic, to first-party data – the opportunities are there for advertisers to do more with their budgets and connect better with sellers. It’s critical for them to look at the industry from all sides to understand where the opportunities lie, and this report can help them do that.” Click here to view the full report. About Comcast Advertising Comcast Advertising is the advertising division of Comcast Cable. As a global leader in media, technology and advertising, Comcast Advertising fosters powerful connections between brands and their audiences as well as among publishers, distributors, MVPDs, agencies and other industry players. Effectv, its advertising sales division, helps local, regional and national advertisers connect with their audiences on every screen by using advanced data to drive targeting and measurement of their campaigns. FreeWheel, its media and technology arm, provides the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types and all sales channels, in order to ensure the ultimate goal – results for marketers. Comcast Cable, along with NBCUniversal and Sky, is part of the Comcast Corporation (NASDAQ: CMCSA). Visit http://comcastadvertising.com/ to learn more

Read More

Spotlight

The modern marketeers are looking ahead as the marketing landscape continues to evolve at a rapid pace. It is up to chief marketing officers (CMOs) to put organizations on the right path towards digital marketing success with emerging technologies such as Big Data, AR/VR, and robotic process automation.

Resources