SoundExchange Appoints Entertainment Industry Leader Esther-Mireya Tejeda as Chief Marketing and Communications Officer

prnewswire | August 31, 2020

SoundExchange today announced the appointment of Esther-Mireya Tejeda as chief marketing and communications officer, strengthening the company's executive team as it works to reshape and modernize the music industry. Tejeda will report to SoundExchange President and CEO Michael Huppe. Tejeda will oversee the company's brand strategy and marketing, global communications and public relations, industry relations, and public policy groups as well as a team of nearly two dozen marketing and communications professionals, multiple partners, and agency relationships.

Spotlight

Before you start marketing with virtual reality, you have to know the terminology behind it.New technology almost always brings new jargon and ideas with it, and if you don't know them, you'll have a hard time making the right marketing choices.These six terms are just an intro to VR marketing terminology. But they're enough to get started on the right track.


Other News

Kantar Reveals Project Moonshot, Launching Industry-Wide Advertising Effectiveness Measurement Platform

Anzu.io | July 28, 2020

Kantar, the world’s leading data, insights and consulting company, announces a major milestone in its roadmap to deliver the advertising industry’s most advanced independent platform for measuring advertising effectiveness. Project Moonshot is the first advertising industry initiative to establish direct data integrations with companies including Google, Pandora and fast-rising in-game ad platform Anzu, to assess the impact of advertising on brand and sales.

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PRODUCTS

Nikon Announces the NIKKOR Z 800mm f6.3 VR S Lens; Preorder More Info at B&H Photo

Nikon | April 07, 2022

B&H is excited to announce the Nikon NIKKOR Z 800mm f/6.3 VR S lens. This super-telephoto prime is Nikon’s longest lens for its Z-mount mirrorless system and features a unique design that includes a Phase Fresnel element to dramatically cut the overall weight and size. With such a long focal length, this lens is ideal for birding, wildlife, and sports subjects—instances where you need to get close to the action or isolate subjects from a distance. Compared to the previous Nikon 800mm f/5.6 lens, for F-mount SLR cameras, this updated Z-mount version has a revised optical design that includes a PF element to reduce the overall weight by 50% and the length by 16%, making for a super-tele prime that can feasibly be used handheld. Nikon NIKKOR Z 800mm f/6.3 VR S Lens https://www.bhphotovideo.com/c/product/1679311-REG/nikon_nikkor_z_800mm_f_6_3.html Z-Mount Lens/FX Format Aperture Range: f/6.3 to f/32 PF Element, 50% Weight Reduction SR and ED Elements Nano Crystal Coat Multi-Focus Stepping Motor AF System Vibration Reduction Image Stabilization Customizable Fn and Memory Set Buttons Weather-Sealed Design, Fluorine Coating Rotating Tripod Collar The PF element also contributes to a marked reduction of various abnormalities and is combined with extra-low dispersion (ED) and short-wave refractive (SR) elements to virtually eliminate chromatic aberrations and color fringing for high clarity and color accuracy. A Nano Crystal Coat further improves on contrast by helping to suppress flare and ghosting for improved color accuracy in bright and backlit conditions. As a lens intended to be used on fast-shooting flagship cameras, like the Nikon Z9, this 800mm incorporates an advanced multi-focus system that uses stepping motors for quick, quiet, and responsive autofocus performance. Also, contributing to the idea of handheld use of the lens, a robust 5 stop-effective Vibration Reduction system helps curb the effects of camera shake and is compatible with Synchro VR, for 5.5 stops of image stabilization, when used on select Z cameras. In terms of build quality, the lens has a weather-sealed design with rubber gaskets to prevent the ingress of dust and moisture. Fluorine coatings are also featured on the exposed elements to repel dust and markings and make the elements easier to clean. The handling is intuitive, akin to the Z 400mm f/2.8, with a variety of dials, Fn buttons, a focus limiter switch, and a memory set button for easily adjusting settings without needing to take your eye away from the viewfinder. The lens has a well-balanced design for stable panning when shooting atop a tripod or monopod using the rotating tripod mount and it is also compatible with the optional Z Teleconverters TC-1.4x and 2x to further extend the lens’s reach. Nikon NIKKOR Z 800mm f/6.3 VR S Lens: All the Reach, Half the Weight https://www.bhphotovideo.com/explora/videos/photography/balancing-long-reach-and-light-weight-announcing-the-nikon-z-800mm-f63-vr-s-lens Nikon Z 800mm F6.3 VR S Lens First Look https://youtu.be/wTofz19yrIg About B&H Photo Video As the world's largest source of photography, video, and audio equipment, as well as computers, drones, and home and portable entertainment, B&H is known worldwide for its attentive, knowledgeable sales force and excellent customer service, including fast, reliable shipping. B&H has been satisfying customers worldwide for over 45 years. Visitors to the website can access a variety of educational videos and enlightening articles. The B&H YouTube Channel has an unmatched wealth of educational content. Our entertaining and informative videos feature product overviews from our in-house specialists. You can view the B&H Event Space presentations from many of the world's foremost experts and interviews with some of technology's most dynamic personalities. Tap into this exciting resource by subscribing to the B&H YouTube Channel here. In addition to videos, the B&H Explora blog presents new product announcements, gear reviews, helpful guides, and tech news written by product experts and industry professionals, as well as our award-winning podcasts. When you’re in Manhattan, take a tour of the B&H Photo SuperStore, located at 420 Ninth Avenue. The techno-carousel spins all year round at the counters and kiosks at B&H. With hundreds of products on display, the B&H Photo SuperStore is the place to test-drive and compare all the latest gear.

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BUSINESS

Unity Announces New Partnership with Insomniac Events

Unity | March 14, 2022

Unity (NYSE: U), the world’s leading platform for creating and operating interactive, real-time 3D (RT3D) content, has announced a new partnership with the world’s leading live music experience creator, Insomniac Events. With nearly 30 years of creating experiences based on community, self-expression and wonder, the Insomniac Events team has partnered with Unity to bring a brand new, persistent metaverse world to its fans community where they can gather and engage virtually for live music performances regardless of location.This partnership will define a new standard of live entertainment by delivering the next evolution of the Insomniac experience in 2022, where everyone is immersed in non-stop music and play, and empowered to connect through self-expression, as dance culture expands from the physical world into the virtual world. With the vision and creativity of the world’s leading live events company and Unity’s groundbreaking technology, the Insomniac community can expect a powerfully interactive and engaging experience as both companies are set to create the next generation of live entertainment. “Partnering with Insomniac Events is a fantastic opportunity for us here at Unity, Pasquale and his team are revolutionary and always looking to expand their vision and bring extra value to their community. This partnership is the beginning of a long relationship that we believe will usher in a new level of interactive and immersive experiences within the world of live entertainment.” -Peter Moore, Senior VP and General Manager, Sports & Live Entertainment, Unity. It is an honor to be partnered with an incredible company like Unity on this new journey. Our vision is to create a social experience in which everyone is a Headliner - where stories and music unite us in discovery, love and a true sense of belonging,” said Pasquale Rotella, Founder and CEO, Insomniac Events. “Unity is helping us create a world’s first experience for our community as we work together to deliver the next level of what the metaverse can be for entertainment and music. Join Peter Moore, along with a special video message from Pasquale Rotella, at SXSW on March 13, 2022, where they will go into more detail about the partnership and what it means for Insomniac and the Live Entertainment industry. Insomniac is the benchmark for Music Festivals, Culture and Community where it’s about the show, the music, and the belonging. Being with friends or meeting new ones, live music experiences and freedom of expression are at the heart of Insomniac. By partnering with Unity, the Insomniac team looks forward to bringing even more content & experiences to its community as well as increased access to artists, social opportunities, and so much more. Anywhere, Anytime, 24/7 entertainment, where all are welcome. Unity is the world’s leading platform for creating and operating interactive, real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects and automotive designers to filmmakers and more, use Unity to make their imaginations come to life. The Unity platform provides a comprehensive set of software solutions to create and fully operate real-time 2D and 3D content for multiple platforms, including mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. The content built on the Unity platform offers users a fundamentally more engaging and immersive experience than traditional static content, regardless of industry or purpose. To find out more please visit https://create.unity.com/sports-live-entertainment. About Unity Unity (NYSE: U) is the world’s leading platform for creating and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life. Unity is the foundation upon which the world’s most powerful digital content is created. Specifically, Unity’s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. In the fourth quarter of 2021, Unity had, on average, 3.9 billion monthly active end users who consumed content created or operated with its solutions. The applications developed by these creators were downloaded, on average, five billion times per month in 2021. For more information, please visit www.unity.com. About Insomniac Events Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next-generation special effects, these events captivate the senses and inspire a unique level of fan interaction. The quality of the experience is the company’s top priority.Founded nearly 30 years ago, Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. The company's premier annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days.The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993. In 2013, Insomniac entered into a partnership with global entertainment company Live Nation.

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PRODUCTS

Turtle Beach & ROCCAT Reveal the All-new Scout Air and SYN Buds Air True Wireless Earbuds – Perfect for Mobile Gaming

Turtle Beach Corporation | March 10, 2022

Best-selling console gaming headset brand Turtle Beach®, and ROCCAT® – Turtle Beach Corporation’s (NASDAQ: HEAR) award-winning PC peripherals brand, unveiled the all-new Scout Air™ and SYN™ Buds Air true wireless gaming earbuds. Designed for console and PC gamers on-the-go and for fans of each brand, the Turtle Beach Scout Air and ROCCAT SYN Buds Air true wireless earbuds are compatible with iOS, Android, and other Bluetooth®-enabled devices like Nintendo Switch™, Windows PCs, and Mac®. For mobile gaming, the Scout Air and SYN Buds Air feature Game Mode for 60ms, low-latency feedback to ensure critical in-battle audio recognition. They also offer 20 hours of total battery and are IPX4-rated for sweat and water-resistance, so listening to music or podcasts while working-out between gaming sessions will not pose a problem. Dual mics deliver top clarity, and the included multiple ear tip options provide a comfortable fit for long gaming sessions. Features including customizable touch-enabled controls, easy selection of EQ presets, activating low-latency Game Mode, and battery monitoring are available via Turtle Beach’s Audio Hub app for the Scout Air, and via ROCCAT’s SYN Buds Air app. Turtle Beach’s Scout Air and ROCCAT’s SYN Buds Air true wireless earbuds are available for pre-order today at www.turtlebeach.com and www.roccat.com, respectively, as well as at participating retailers worldwide for a $99.99 MSRP. Both versions will launch at participating retailers worldwide on March 21, 2022. “The mobile gaming market grew to nearly $100 billion in 2021, and we’re continuing to expand our portfolio of mobile gaming products so gamers on iOS, Android, and Nintendo Switch can capitalize on the game-winning advantage of using Turtle Beach and ROCCAT gear, In this exploding category, the Scout Air and SYN Buds Air true wireless earbuds offer top audio quality, clarity, and comfort at a level that hits on the exacting demands console and PC gamers desire when they’re on the go.” -Juergen Stark, Chairman and CEO, Turtle Beach Corporation. NBA star Josh Hart, a fan and partner of both Turtle Beach and ROCCAT, looks for the freedom and performance of wireless earbuds for when he’s traveling, practicing, and on-the-go. Josh partnered with Turtle Beach and ROCCAT early in the development of new Scout Air and SYN Buds Air to ensure they meet his active mobile gaming needs. The Portland Trail Blazers’ guard added, “I want stellar audio performance whether at home or on the road and it doesn’t matter if I’m gaming, listening to music, or chatting. I need clarity, comfort, and great sound and the Scout Air and SYN Buds Air earbuds deliver.” The Scout Air and SYN Buds Air true wireless gaming earbuds are designed to connect to Bluetooth 5.1 equipped devices, Windows PCs, and Mac. They offer 20 hours of total playback time, with five hours in the earbuds and an additional 15-hours in the charging case. The charging case features a battery indicator and can recharge the earbuds with five hours of battery life in just 15-minutes. Turtle Beach’s Scout Air and ROCCAT’s SYN Buds Air also feature Game Mode for 60ms, low latency feedback to ensure critical in-battle audio recognition. The Scout Air and SYN Buds Air are also ready for the gym or outdoors without a worry thanks to their IPX4-rated sweat and water-resistant design. Built-in dual mics deliver crystal-clear chat, and three sets of swappable ear tips provide a secure, comfortable fit for all day use. For more information on the latest Turtle Beach products and accessories, visit www.turtlebeach.com and be sure to follow Turtle Beach on TikTok, Twitter, Instagram, and Facebook For more information on the latest ROCCAT PC gaming products and accessories, visit ROCCAT.com and be sure to follow ROCCAT on TikTok, Twitter, Instagram, Facebook, and YouTube. About Turtle Beach Corporation Turtle Beach Corporation (corp.turtlebeach.com) is one of the world’s leading gaming accessory providers. The Company’s namesake Turtle Beach brand (www.turtlebeach.com) is known for designing high-quality, comfort-driven headsets for all gamers. Innovation, first-to-market features, a broad range of products, and top-rated customer support have made Turtle Beach a fan-favorite brand and the market leader in console gaming audio for over a decade. In 2021, Turtle Beach expanded the best-selling brand beyond headsets and successfully launched the first of its groundbreaking game controllers and gaming simulation accessories. Turtle Beach’s ROCCAT brand (www.roccat.com) combines detail-loving German innovation with a genuine passion for designing the best PC gaming products, including award-winning keyboards, mice, headsets, mousepads, and other PC accessories. Turtle Beach’s Neat Microphones brand (www.neatmic.com) creates high-quality USB and analog microphones for gamers, streamers, professionals and students that embrace cutting-edge technology and design. Turtle Beach’s shares are traded on the Nasdaq Exchange under the symbol: HEAR.

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Spotlight

Before you start marketing with virtual reality, you have to know the terminology behind it.New technology almost always brings new jargon and ideas with it, and if you don't know them, you'll have a hard time making the right marketing choices.These six terms are just an intro to VR marketing terminology. But they're enough to get started on the right track.

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