STX Entertainment Names Hasbro Master Toy Licensee For UglyDolls Franchise
PR Newswire | February 27, 2018
STX Entertainment, a global next-generation media company that develops, finances, produces, markets and distributes film, television, VR, digital video, music and live entertainment content, and Hasbro, Inc. (NASDAQ: HAS), a global play and entertainment company, announced today that Hasbro has been named the master global toy licensee for the UglyDolls franchise. The agreement combines STX's content creation, marketing and distribution expertise across all platforms with Hasbro's commitment to creating engaging play experiences and entertainment.