Super Bowl Ads: YouTube Reveals Top 10 Most-Viewed Spots
Varity | February 05, 2018
One of the biggest winners out of Super Bowl LII’s advertising blitz: Amazon’s spot showcasing the Alexa voice assistant, which generated the most views on YouTube as of early Monday.Major movies and TV shows also made a splash on YouTube’s ranking of the top 10 most-viewed Super Bowl ads. Those included Amazon Studios series “Tom Clancy’s Jack Ryan”; Disney/Lucasfilm’s “Solo: A Star Wars Story”; HBO’s “Westworld” season 2; Universal Pictures’ “Jurassic World: Fallen Kingdom”; and Marvel Studios’ “Avengers: Infinity War.”In the Amazon spot, Alexa has lost her voice — and the ecommerce giant taps several celebs to fill in. But it turns out that Gordon Ramsay, Cardi B, Rebel Wilson and Anthony Hopkins deliver, um, ineffective assistance to users in Alexa’s stead. Note that Amazon released the ad on Jan. 31, four days ahead of Super Bowl Sunday.