T-Mobile, Viacom set content distribution deal for mobile TV service

T-Mobile and Viacom today announced a content distribution deal covering live channels and on-demand video for a mobile TV service T-Mobile will launch later this year.Viacom said its brands, including MTV, Nickelodeon, Comedy Central, BET and Paramount, will play a key role in the service, which will arrive after T-Mobile launches its in-home TV service.The companies didn’t offer up many details about the distribution deal and how Viacom’s channels will fit into T-Mobile’s plans, but comments from T-Mobile CEO John Legere in a news release issued by the companies suggest his firm is planning something similar to the service aggregation platforms offered by Amazon, Apple and Comcast. “TV programming has never been better, but consumers are fed up with rising costs, hidden fees, lousy customer service, non-stop BS. And MacGyvering together a bunch of subscriptions, apps and dongles isn’t much better. That’s why T-Mobile is on a mission to give consumers a better way to watch what they want, when they want,” said Legere in a statement from the release.