Telstra Expands Americas Broadcast Business with New U.S. Broadcast Operations Center and Growing Partnership with PSSI Global Services
PSSI Global Services, Telstra | June 28, 2021
Telstra Broadcast Services (TBS) has expanded its footprint in the United States by opening a new Broadcast Operations Center (BOC) at the PSSI International Teleport in Pittsburgh.
The BOC, which is part of an expanded partnership with PSSI Global Services, allows Telstra Broadcast Services to add U.S.-based managed services such as operations, monitoring, bookings, and technical services to its overall Telstra Global Media Network (GMN) offerings, complementing Telstra's existing broadcast operations facilities in London, Hong Kong, and Sydney.
The new BOC complements Telstra's ongoing efforts to deliver content seamlessly around the world, and the partnership opens up opportunities for high-profile broadcast programming, such as major sporting and entertainment events, to reach new audiences and expand viewership into more international markets.
The BOC supports live and recorded broadcast transmissions of news, sports, and entertainment content, as well as digital broadcasting and IP video delivery, and is a 24-hour-a-day facility with a master control room (MCR) for monitoring, bookings, troubleshooting, and delivering connections to major broadcast customers and global teleports.
PSSI's expertise in live event management and transmission, as well as familiarity with the sports and entertainment markets in the United States, making it an excellent match to enhance Telstra's distribution of content originating and ending in North America. The extra services provided by the PSSI facility will aid in the seamless running of events, with PSSI also managing frame rate conversions, encoding, decoding, and uplink/downlinks of US material.
Telstra Broadcast Services' Growth Continues
The new PSSI collaboration is part of Telstra's increasing emphasis on delivering 24/7 content to millions of people across the world. Telstra, known for its ability to deliver live content to production hubs via a low-latency global infrastructure, enables significant business benefits and greater efficiencies by providing scalable bandwidth at speed, high-quality network delivery, the simplification and aggregation of multiple technologies, and a variety of compression options. Telstra Broadcast Services recently acquired MediaCloud, which will provide TBS with a suite of significant software-defined and cloud-based capabilities (including Managed Streaming, Internet Delivery, Media Management, and Content Orchestration and Playout), media cloud delivery experts, and a London Master Control Room capable of supporting major global companies and events.
About Telstra
Telstra is a major telecommunications and technology corporation with a distinctively Australian history and a lengthy and expanding worldwide presence. For over 25 years, we have been operating in the Americas through the Telstra Enterprise division, which provides data and IP transit, internet connectivity, network application services such as unified communications and cloud, and managed services to over 500 businesses in 160 cities throughout the region. Our products and services are backed up by one of the largest fibre optic submarine cable systems reaching Asia-Pacific and beyond, with licences in Asia, Europe, and the Americas and access to over 2,000 points of presence worldwide. We connect businesses in the Americas to some of the world's fastest developing economies, including China, Southeast Asia, North Asia, and Australia, via our unmatched network reach and dependability, as well as market-leading customer service and expertise. Think Asia and Telstra.
About PSSI Global Services
PSSI Global Services, founded in 1979, has specialised in the coordination, production, and distribution of local and worldwide programming. PSSI Worldwide Services, as global live event management, transmission, production, and connection specialists, manages transmissions through C-band, Ku-band, fibre, IP, and bonded cellular and offers live video, audio, and data services across the world. The business now owns and manages more than 50 mobile transmission vehicles located across North America, more than any other transmission services provider, as well as PSSI International Teleport, PSSI Pittsburgh Videotech Center, and international and domestic C/Ku flyaway uplink systems.