Tesla’s plan to leave the auto industry behind on in-car infotainment

The average car already has more than 150 million lines of code, according to a 2018 KPMG report, and a greater percentage of software will be devoted to in-car entertainment in the future. Tesla always has been known for putting “Easter eggs” — secret surprises discoverable by owners — in its cars, such as a function that makes the car’s lights go into disco mode. But novelty aside, Tesla CEO Elon Musk is serious about in-car entertainment. On the company’s most recent earnings call, the Tesla CEO said the goal is to create an infotainment system that provides “the most amount of fun you can have in a car. Musk threw shade at other car companies, too. “The goal for the infotainment system is to say what’s the most amount of fun you can have in a car. I don’t think other car companies really think about it that way,” he said during Tesla’s recent earnings call. “It’s not just some sort of transport utility device with no soul and no character.”