BUSINESS

Topgolf Expanding Pennsylvania Footprint with Two New Venues

Topgolf | May 17, 2022

Topgolf Expanding Pennsylvania
Topgolf Entertainment Group, a global sports and golf entertainment company, is set to open its first venue in the city of Philadelphia on Friday, May 20.

Located off US 1 near Philadelphia Mills shopping mall, Topgolf's 77th global venue will provide all communities in and around Philadelphia the signature, technology-driven multi-level entertainment experience players have grown to know and love – and locals will recognize its location as part of the redevelopment of the former Nabisco plant.

"We are excited to double down and build a strong bond with the Philadelphia community with our first venue within the city, As a company focused on building roots and growing the game, we are thrilled to provide the community more opportunities to play."

-Topgolf Chief Operating Officer Gen Gray.

The three-level, open-air venue will feature 102 climate-controlled outdoor hitting bays, chef-inspired signature menu items, top-shelf drinks, music and year-round programming for all ages. The venue is equipped with an outdoor patio, rooftop terrace and private event space.

Beyond entertainment, Topgolf's Philadelphia venue will employ approximately 400 Associates, further strengthening the region's economy. Those interested in joining the team at Topgolf can visit Topgolf's career website.

Topgolf in Philadelphia marks the second venue to serve the state of Pennsylvania, and the company will continue its expansion within Greater Philadelphia as it has plans to introduce its technology-enabled golf entertainment experience in King of Prussia. The King of Prussia venue, which will have a similar 102 hitting bay design, will offer the brand's signature experience where players can enjoy point-scoring golf games in an energetic and fun environment.

"Our focus is on creating more opportunities to enable people to play, The King of Prussia venue is a great example of that as we expand our relationship with the communities in and around Greater Philadelphia, and welcome new and returning players to enjoy the Topgolf experience."

-Topgolf Chief Development Officer Chris Callaway.

For more information, including hours of operation and pricing, visit Topgolf's Philadelphia location page.

About Topgolf Entertainment Group
Topgolf Entertainment Group is a technology-enabled global sports and entertainment company that connects people in meaningful ways through experiences, innovation and fun. What started as a simple idea to enhance the game of golf has grown into a movement where people from all walks of life connect at the intersection of technology and sports entertainment. Topgolf Entertainment Group's platforms include Topgolf venues, Topgolf Media and Gaming, and Toptracer technology. Follow @topgolf on Instagram, Facebook, Twitter and LinkedIn, or visit the Topgolf Press page for the latest news.

About Topgolf Venues
Topgolf venues connect people through technology, food and beverage, and the belief that life is more fun when you play. With an energetic atmosphere, Topgolf venues feature high-tech gaming, climate-controlled outdoor hitting bays, chef-driven menus, hand-crafted cocktails, music, corporate and social event spaces, and more. Topgolf entertains more than 30 million guests annually at over 70 locations across the globe. To learn more or plan your visit, visit topgolf.com.

Spotlight

As technologies get more sophisticated and the modern customer gets more tech-savvy, we can expect that the digital marketing realm will continue to remain competitive this year. To help you stay one step ahead of the game, here’s a glimpse at some of the trends that will shape the digital marketing landscape in 2019.


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BUSINESS

Mythical Games Announces Partnership with Leading South Korean Gaming Publisher Kakao Games as Part of APAC Expansion

Mythical Games | June 20, 2022

Next-generation blockchain gaming studio Mythical Games has announced a partnership with Kakao Games, South Korea’s leading publisher of online and mobile games. Moving forward, Mythical will integrate and support the BORANETWORK – an affiliate of Kakao Games and its proprietary blockchain and layer 2 ecosystem – as both entities continue their expansion in Asia.Mythical Games’ Web3 ecosystem allows players, creators, and artists to enjoy a frictionless gaming experience through ownership of a digital game collection. Earlier this month, Mythical announced a first-of-its kind partnership with the NFL to release the league’s first blockchain-based game. Its flagship game, Blankos Block Party, recently partnered with fashion brand Burberry and electronic music artist Deadmau5. In addition to the integration, Mythical will be joining BORA’s node validator and governance committee, a major milestone for both parties as they continue to expand to global markets. "We are thrilled to be joining the BORA node validator and governance committee. We see BORA not only as a next-generation blockchain, but also as a leader in bringing entertainment to Web3 in Korea – giving them a unique edge that no other protocol has. With Mythical's expansion into Seoul earlier this year, we are keen to strategically align with leaders in the region.” -Rudy Koch, Co-Founder at Mythical Games BORANETWORK CBO Young-joon Lim said, We're thrilled to be working with Mythical Games and welcome their onboarding on BORA. Mythical Games is a pioneer and visionary in Web3 building 'play and own' game economies," and added, “We will explore cross-promotion opportunities and potential collaborations in order to create synergy between each platform. About Mythical Games Acknowledged by Forbes’ Disruptive Technology Companies To Watch in 2019 and Fast Company’s World Changing Ideas 2021, Mythical is a next-generation games technology company creating a Web3 gaming ecosystem by leveraging blockchain technology and playable NFTs for tools that enable players, creators, artists, brands, and game developers to become stakeholders and owners in new “play and own” game economies. Led by gaming industry veterans, the team specializes in building games around player-owned economies and has helped develop major franchises including Call of Duty, World of Warcraft, Guitar Hero, DJ Hero, Marvel Strike Force, and Skylanders. Mythical Platform protects gamers that may be new to blockchain through a custodial wallet for their digital items, while allowing advanced players the freedom to link their own wallets via bridges between the Mythical Chain and public mainnets. With its “gamers-first” focus, the Mythical Platform ensures players don’t need to dive into the intricacies of blockchain to enjoy ownership of their digital collections and have a great game experience. About Kakao Games Kakao Games is a leading publisher of online and mobile games. Founded in 2016, it is responsible for publishing a variety of games, including Krafton's PlayerUnknown's Battlegrounds (available in Korea), Kong Studios' Guardian Tales (available in Korea, North America, Europe, Latin America, and Oceania), XL Games’ Moonlight Sculptor (available in Korea, North America, Europe, and Taiwan), and its newest addition, Lion Heart Studio's ‘Odin: Valhalla Rising’ (available in Korea and Taiwan). Kakao Games is expanding its business to the blockchain market and Web3 gaming ecosystem. About METABORA METABORA is an affiliate of Kakao Games and the parent company of BORANETWORK focused on game development and blockchain-based gaming ecosystems. Its portfolio includes mobile games such as ‘Friends Popcorn,’ ‘Friends Town,’ and ‘Friends Shot’ based on Kakao Friends intellectual property (IP). METABORA is expanding its platform beyond traditional gaming to focus on the development of blockchain technology and the Metaverse.

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BUSINESS

OverActive Media and Bell Take Their Partnership to the Next Level with Multi-Year Extension

OverActive Media | June 03, 2022

OverActive Media (TSXV: OAM) (OTCQB: OAMCF) (“OverActive” or the “Company”), a global sports, media and entertainment company for today’s generation of fans, and Bell, Canada’s largest communications company and a key strategic investor in OverActive Media, today announced the renewal and expansion of their partnership, first established in 2019, for an additional three years. The multi-year extension further connects Bell to esports fans and reinforces its engagement with the gaming community in Canada. "Bell has been an avid supporter of OverActive, our teams and our fans since day one. For the past three years, we’ve delivered a premium gaming experience for our Toronto-based teams through Bell’s fibre Internet technology while building a wider fan base around professional esports in Canada, As presenting partner of Canada’s first-ever Call of Duty League tournament, Toronto Ultra Major III, Bell’s leading Internet technology will be on full display as we welcome fans to the Mattamy Athletic Centre from June 2-5 to witness some of the very best in esports and entertainment.” -Tyler Keenan, Senior Vice-President, Partnerships and Revenue, OverActive Media In addition to providing gamers with the fastest Internet technology, Bell is levelling up its esports investment alongside OverActive in the following ways: Bell acting as presenting partner of OverActive’s largescale esports events including Toronto Ultra Major III this month and the Toronto Defiant Summer Showdown in September. The Bell Fibe Zone, a top-tier professional esports practice facility within OverActive’s Toronto-based headquarters that is fully powered by Bell pure fibre Internet. Producing branded content, including OverActive’s top-performing series “Bell presents The Blueprint,” which provides a behind-the-scenes look at Toronto Ultra as they experience the trials and tribulations of the Call of Duty League season. Jersey and broadcast branding integration for both Toronto Ultra and Toronto Defiant. “Our ongoing investment reinforces OAM’s leadership in Canada’s rapidly growing esports industry, With the return to live events, we’re thrilled to be able to see our partnership come to life in new ways, kicking off today at Major III.” -David Kennedy, Vice-President, Brand and Sponsorship, Bell Toronto Ultra Major III fans can get close to the action in the Bell Fan Zone, a premium seating section with early venue access, exclusive giveaways and more. The Bell Free Play Zone is a fan-focused activation that encourages fans and those new to esports to play the same game as the pros. As the “Best Gaming Internet Provider”1 among Canada’s major providers, Bell’s fibre-to-the-home technology provides the fast, seamless experience with low latency and download and upload speeds of up to 3 Gbps that gamers need to reach new levels. OverActive and Bell look forward to continuing to lead the way, providing superior technology and immersive experiences that the esports community can get behind and enjoy for years to come. ABOUT OVERACTIVE MEDIA OverActive Media (TSXV: OAM) (OTCQB: OAMCF) is headquartered in Toronto, Ontario, with operations in Madrid, Spain and Berlin, Germany. OverActive’s mandate is to build an integrated global company delivering sports, media and entertainment products for today’s generation of fans with a focus on esports, videogames, content creation and distribution, culture, and live and online events. OverActive owns team franchises in (i) the Overwatch League, operating as the Toronto Defiant, (ii) the Call of Duty League, operating as the Toronto Ultra, (iii) the League of Legends European Championship (“LEC”), operating as the MAD Lions, (iv) the Superliga, operating as the MAD Lions Madrid, and (v) VALORANT Regional League France: Revolution, operating as the MAD Lions. OverActive also operates both live and online events, operating as OAM Live and maintains an active social media presence with its fans and community members, operates fan clubs, and other fan-related activities that increase the reach of its brands.

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MEDIA AND BROADCASTING

DNEG to Launch ‘xSTUDIO’ as Open Source Project; Feature-Rich Playback and Review Application for Filmmaking Teams

DNEG | June 10, 2022

DNEG, a leading technology-enabled visual effects (VFX) and animation studio for the creation of feature film, television and multiplatform content, today outlined plans for the upcoming launch of xSTUDIO, a modern, flexible and feature-rich playback and review application designed to meet the needs of content creators throughout the production process. Currently in development at DNEG, xSTUDIO will replace all other image review tools across DNEG’s content creation pipeline, allowing individuals and teams to review shots, edits and grades in a single, unified application on all desktop platforms and operating systems (Linux, Mac and Windows). DNEG is intending to publish xSTUDIO as an open-source project, allowing each industry partner and filmmaking team to integrate the application into its own pipeline, with a view to encouraging the adoption of the tool as the new industry-standard toolset for collaborative review. “From its conception, xSTUDIO was designed to allow everyone working in the media creation industries to collaborate seamlessly, VFX supervisors, artists, directors, DoPs, studio executives, producers - we all look at images every day in many different ways. xSTUDIO will give us a common industry toolset for organizing and displaying all types of media, annotating and editing them, and then securely sharing the results with each other, on our laptops, in screening rooms or over the internet.” -Chas Jarrett, Senior VFX Supervisor, DNEG Expected to launch as an open source beta application later this year, xSTUDIO will be available for free download and use, offering DNEG’s industry partners the ability to contribute features and workflows to support their own specific needs. Our teams across the globe design, create, animate and submit thousands of visual effects shots and animation sequences across multiple projects every day, said Paul Salvini, Global Chief Technology Officer, DNEG. In xSTUDIO we have created a modern, flexible, feature-rich playback and review application that we hope will become the new industry standard. By freely sharing xSTUDIO as an open source project with our clients and our industry partners we are encouraging everyone to use and develop the toolset, so that we all benefit from the collective expertise in our community. xSTUDIO will feature a modern, feature-rich and pipeline-agnostic core application, while also providing a full Python API, C++ plugin framework and extensive use of open-source libraries to allow contributors full control of its integration into their pipelines. “By developing xSTUDIO and releasing it as an open source project, DNEG has created an opportunity for greater collaboration and more efficient workflows for content creation teams across our industry, Built specifically for filmmakers by filmmakers, we are thrilled to launch this innovative, flexible platform that will support substantial efficiencies and advancements in our craft.” -Namit Malhotra, DNEG Chairman and CEO More information about the application’s features and capabilities is available on https://www.dneg.com/xstudio/. To express interest and find out more about xSTUDIO, contact xstudio_oss@dneg.com. On January 25, 2022, DNEG announced its entry into a definitive business combination agreement with Sports Ventures Acquisition Corp. (Nasdaq: AKIC). Upon the closing of the business combination, which is expected in the first half of 2022, the combined public company will be named DNEG. For more information about the transaction, please visit https://investors.dneg.com/. About DNEG DNEG (www.dneg.com) is one of the world’s leading visual effects (VFX) and animation companies for the creation of feature film, television, and multiplatform content. DNEG employs nearly 7,000 people with worldwide offices and studios across North America (Los Angeles, Montréal, Toronto and Vancouver), Europe (London) and Asia (Bangalore, Chandigarh, Chennai and Mumbai). DNEG’s critically acclaimed work has earned the company seven Academy Awards® for Best Visual Effects and numerous BAFTA and Primetime EMMY® Awards for its high-quality VFX work. Current and upcoming DNEG projects on behalf of its Hollywood and global studio and production company partners include Bullet Train (July 2022), Black Adam (October 2022), Under the Boardwalk (October 2022), Shazam! Fury of the Gods (December 2022), Borderlands (2022), Knives Out 2 (2022), The School for Good and Evil (2022), “Super/Natural” (2022), Aquaman and the Lost Kingdom (March 2023), Haunted Mansion (March 2023), The Flash (June 2023), Meg 2: The Trench (August 2023), Nimona (2023), and “The Last of Us” (2023). About Sports Ventures Acquisition Corp. Sports Ventures Acquisition Corp. is a blank check company organized with the purpose of effecting a merger similar business combination with a major entertainment powerhouse. Sports Ventures Acquisition Corp. is led by Alan Kestenbaum, businessman and minority owner of the Atlanta Falcons of the NFL. Other leadership members include Robert Tilliss, who brings with him extensive sports and arena expertise, Daniel Strauss, and Steve Horowitz.

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VIRTUALIZATION

Metaverse Platform Metarix Announces Diamond Partnership with Tenset

Metarix | May 21, 2022

Metarix, a project that aims to revolutionize the virtual world and provide an interesting and satisfying experience to a huge number of people announces its diamond partnership with one of the most trusted launchpad platforms Tenset.Metarix, a project that aims to revolutionize the virtual world and provide an interesting and satisfying experience to a huge number of people announces its diamond partnership with one of the most trusted launchpad platforms Tenset.The Metarix is a smart contract platform built on its own Layer 2 Blockchain experienced (but not limited to) in its Metaverse. The project is in its early stages of building, currently building its blockchain, followed by metaverse, DEX, NFT marketplace, SDK service, WEB3.0 platform, P2E game, and the other stage 1 production attractions and experiences. The tech industry and financial world are merging into one and it’s happening on the only platform that is sustainable throughout political affiliation, inflation, gender, race, creed, etc.- the blockchain. Throughout the countries of the world, everyone from everywhere is feeling the shakings of uncertainty and instability. Financially speaking, a lot of people are hedging against inflation and even their own local currency for something that is deflationary and has the potential to increase in value over time solely relying on supply and demand to determine market value. It is estimated that only 4% of the world’s population is using cryptocurrency at this moment. Years ago, game developers toyed with the ideas of an open-world concept game, where there was a freedom to roam and interact as the player saw fit. For the first time, there was a bit of freedom in gameplay that attracted millions to that niche of gaming. From RPGs, MMORPGs, GTA’s, etc., the hunger for freedom in the digital world had manifested to a point of creation. That passion for free gameplay, the desire to create beyond the limits of humanity, and the dream of financial freedom and economic stability had a baby- it is called The Metarix. The Metarix is a metaverse built on the foundation of its own Layer 2 Blockchain called the Metarix Chain. The currency of this token and metaverse is MTRX. Diamond Partnership with Tenset Metarix has managed to land a diamond partnership with tenset which is one of the most trusted launchpad platforms. They are launching a presale in partnership with Tenset and few of their products will be launched soon. Metarix is one of the best projects in recent times for being innovative in building a complete decentralized ecosystem for Gaming, NFT's and Metaverse. The Metarix offers a platform that allows other crypto programs, games, NFTs, and decentralized exchanges (DEXs) to run inside or outside its metaverse. But inside, you’ll see islands, properties for sale, houses, beaches, mountains, businesses, attractions, mini-games, concert halls, arcades, shops, NFT marketplace, banks, and software development kits that will be the game development center to help the average joe design his own iteration of the 90’s arcade game he was addicted to, or the teen creating his own viral NFT. Metarix has truly put the power to design and create wealth as the user chooses. Metarix has an NFT marketplace to support the games, music, and NFTs created with the SDKs, as well as a DEX to support the cryptos created via the new games and the games hosted in the Metarix Metaverse. This ecosystem is governed by the MTRX (Metarix Token), which is in Presale starting May 20th. Expect the token launch to happen after all presale events and IEOs. This is a project to keep an eye on. The road map is very ambitious, and the project has a proven development team that can get it done at a high level. Users can connect to the presale page and invest or watch the development unfold before their eyes. Metarix’s website is metarix.network. All inquiries can be made to support@metarix.network. About Metarix METARIX is a decentralized metaverse built on its own layer 2 solution blockchain. Filled with an ecosystem of P2E gaming, functional NFTs, web3 commerce, business endeavors, virtual real estate, concerts, live venues, content creation services & more. The governance METARIX token will be available via PRESALE starting 5/20/2022.

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Spotlight

As technologies get more sophisticated and the modern customer gets more tech-savvy, we can expect that the digital marketing realm will continue to remain competitive this year. To help you stay one step ahead of the game, here’s a glimpse at some of the trends that will shape the digital marketing landscape in 2019.

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