Twitch Fends off Microsoft, Facebook To Stay Atop Game Streaming Heap

Twitch’s early move into video game streaming is paying off, with Microsoft, Facebook, Twitter and Disney failing to dislodge the Amazon unit from its top position. Twitch isn’t only defending its No.1 standing — the company is expanding it. Twitch controlled 76% of the video game streaming market at the end of the third quarter, a 3% gain from the second, according to StreamElements. Microsoft’s recent effort to boost its streaming platform Mixer failed to dent Twitch’s numbers. Mixer earlier this year lured top Twitch star Ninja — real name Tyler Blevins — to its platform with a deal valued in the double-digit millions, the New York Times said, citing estimates from analysts and agents. Despite this, Twitch continued to add users.