UNIVERSAL AND YOUTUBE AGREE MULTI-YEAR GLOBAL LICENSING DEAL
Music Business Worldwide | December 19, 2017
MBW understands that Sony and YouTube have also concluded a deal. All three agreements with the majors are believed to cover both a renewal of Vevo’s exclusive relationship with YouTube, in addition to licences for the platform’s new paid-for streaming service, due to launch in Q1 next year.
Susan Wojcicki, CEO of YouTube, said: “We’re thrilled to strengthen our partnership with Universal Music Group. This agreement means we can drive more value to the industry, break and support more artists and deliver an incredible music experience to fans around the world.”